---
title: "CRM Phase 2 (University Admissions)"
ocid: "ocds-h6vhtk-02a6df"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02a6df"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-02a6df.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-02a6df.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "ABERYSTWYTH UNIVERSITY"
published: "2021-04-16"
---

# CRM Phase 2 (University Admissions)

Buyer: ABERYSTWYTH UNIVERSITY  
Current stage: Award  
OCID: ocds-h6vhtk-02a6df

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## Summary

Aberystwyth University is seeking a supplier for the CRM Phase 2 (University Admissions) project, which involves the development of a comprehensive university admissions system. This procurement falls under the educational software package industry category and is located at the Aberystwyth University campus in Ceredigion, UK. The procurement process is currently at the Award stage, with a contract value of £500,000. The award was signed on 16 April 2021, and the University intends to contract with the identified provider, Tribal Education Ltd, with a potential contract duration of three years plus an optional two-year extension. This decision follows market research suggesting that only Tribal Education can fully meet their specific integration needs with existing systems.

This tender presents significant opportunities for businesses specialising in educational software and services, particularly those experienced in providing integrated solutions that work seamlessly with existing admissions platforms. Companies that focus on software development and have experience in delivering SaaS products, especially with bilingual capabilities, would be well-suited to compete. This procurement also appeals to firms that can demonstrate innovative technologies, such as AI-supported decision-making tools, as the University emphasises the need for intelligent features in the system. Engaging in this tender could help businesses expand their portfolio and client base in the educational sector.

## Notice

University admissions system for all types of student, including direct applications (UG and PG), short courses, distance learning, pre-sessional, and UCAS. Delivered as SaaS including consultancy and training for implementation. The solution must extend upon the University's existing Microsoft Dynamics 365 CRM marketing and recruitment system and work seamlessly in all respects with it. The solution must support the complete admissions journey from Marketing and Recruitment, through to Applications, including the use of intelligent decision making and student data transfer. The University operates a bespoke in-house developed SRS that the solution will integrate with. The system must be delivered bi-lingually in Welsh and English. The University requires an ability to input and shape the development of the product to ensure it meets our requirements.

### Lot Information

Lot 1

The University intends to contract with the only identified provider that fully meets its requirements, early in May 2021 for a 3 year period with up to an additional optional 2 years and is publishing its intentions in this regard via this VEAT notice, to maximise transparency, confirm the process to be followed and the reasons for same.

### Procurement Information

Following extensive market research the University is of the opinion that its requirements can only be met by the solution suggested by Tribal Education Ltd and the justification for this opinion is as follows: The University needs to ensure Phase 2 Admissions works seamlessly with Phase 1 (Marketing and Recruitment) - this is key to the project's rationale and hence the initial contract for both phases through G-Cloud. The requirement is for seamless integration between phase 1 and 2. The majority of UK Universities have off-the-shelf commercial Student record systems that provide UCAS application integration. Aberystwyth University is in the unusual position of having an in-house developed SRS and application processing system. The University's requirement is to replace the in-house developed application acceptance and processing element. Therefore the requirement is for a UCAS and direct applications system that does not have to be part of a wider off-the-shelf SRS (i.e. standalone from a wider SRS). The Admissions component must be delivered as SaaS in line with the University's "Cloud First" approach and operate seamlessly with Microsoft Portal and Dynamics being used for Phase 1 and direct applicants. The Admissions system provided needs to integrate with our in-house SRS. AI supported intelligent decision making should form part of the solution or feature on the product's near-term roadmap. The user interface must be fully bilingual, supporting both the Welsh and English languages and allow seamless switching between them. In order to provide full transparency the University is publishing this VEAT Notice to inform the supply market of their intentions and also to confirm that a contract has not been offered currently, to the selected supplier. The University's intention is to publish this notice and allow a 10 day period to pass prior to a contract being offered without prior publication or a call for competition. If a potential supplier believes they can also provide a solution that fully meets these requirements, they can submit a written statement detailing their solution, within the next 10 days and the University will evaluate before moving ahead with any contract award.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/008046-2021 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Goods |
| Procurement method | Limited |
| Procurement method details | Award procedure without prior publication of a call for competition |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 16 Apr 2021 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 15 Apr 2021 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £500,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | ABERYSTWYTH UNIVERSITY |
| Locality | ABERYSTWYTH |
| Post town | Shrewsbury |
| Postcode | SY23 3FB |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL4 Mid and South West Wales |
| ITL 3 | TLL41 Mid Wales |
| Local authority | Ceredigion |
| Electoral ward | Aberystwyth Morfa a Glais |
| Westminster constituency | Ceredigion Preseli |
| Delivery location | TLL1 West Wales and The Valleys |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | TRIBAL EDUCATION |

## CPV Codes

### Divisions

- 48 - Software package and information systems
- 72 - IT services: consulting, software development, Internet and support

### Codes

- 48190000 - Educational software package
- 72212190 - Educational software development services

## Release History

- 16 Apr 2021 at 11:04 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/008046-2021

## Notice URLs

- http://www.aber.ac.uk/
- https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA1009

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02a6df. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-02a6df.json.