---
title: "Creative Marketing Agency and Media Buying"
ocid: "ocds-h6vhtk-02a827"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02a827"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-02a827.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-02a827.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "SEVERN TRENT WATER LIMITED"
published: "2021-10-19"
---

# Creative Marketing Agency and Media Buying

Buyer: SEVERN TRENT WATER LIMITED  
Current stage: Award  
OCID: ocds-h6vhtk-02a827

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-02a827.json)

## Summary

The public procurement process involves SEVERN TRENT WATER LIMITED seeking a Creative Marketing Agency and Media Buying services. The procurement, classified under advertising and marketing services, is divided into two lots, with a total contract value of £1,400,000. The procurement method used is a selective tendering procedure, which includes a negotiated approach following a prior call for competition. The tender period is set to conclude on 21st May 2021, with an invitation for the second stage scheduled for 7th June 2021. This procurement is based in Coventry, UK, and aims to enhance the company's marketing strategy and brand engagement.

This tender presents significant opportunities for marketing agencies, particularly those with expertise in brand strategy, marketing execution, and media buying. Businesses that specialise in creative content development and media purchasing strategies, especially within the advertising sector, would be well-suited to participate. This is particularly relevant for companies aiming to expand their services within the competitive marketing landscape, potentially benefiting from extended contract terms and experience working with a major utility provider like Severn Trent Water.

## Notice

The procurement is split into 2 lots: Lot 1: Creative Agency. This is to appoint a supplier of creative agency services to cover: * Brand strategy * Building brand familiarity * Marketing strategy Lot 2: Media Buying Agency. This is to appoint a provider of services to include: * Media purchasing strategy * Research * Buying * Execution * Measurement and monitoring * Competitor tracking and monitoring

### Lot Information

Lot 1 creative

Lot 1: Creative Agency. This is to appoint a supplier of creative agency services to cover: * Brand strategy * Building brand familiarity * Marketing strategy

Options: The agreement will have an extension option of an additional 12 months

Lot 2 media buying agency

Lot 2: Media Buying Agency. This is to appoint a provider of services to include: * Media purchasing strategy * Research * Buying * Execution * Measurement and monitoring * Competitor tracking and monitoring

Options: 1 x 1 year extension

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/026066-2021 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Negotiated procedure with prior call for competition |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 19 Oct 2021 |
| Submission deadline | 21 May 2021 |
| Future notice date | Not specified |
| Award date | 1 Jan 2021 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £1,400,000 |
| Lots value | £1,400,000 |
| Awards value | Not specified |
| Contracts value | £1,000,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | SEVERN TRENT WATER LIMITED |
| Additional buyers | HAFREN DYFRDWY CYFYNGEDIG |
| Locality | COVENTRY |
| Post town | Coventry |
| Postcode | CV1 2LZ |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL3 North Wales |
| ITL 3 | TLL34 Flintshire and Wrexham |
| Local authority | Wrexham |
| Electoral ward | Ponciau |
| Westminster constituency | Montgomeryshire and Glyndwr |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | REPUBLIC OF MEDIA |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 19 Oct 2021 at 08:46 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/026066-2021
- 20 Apr 2021 at 14:37 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/008374-2021

## Notice URLs

- http://discovery.ariba.com/rfx/10192166
- http://www.hdcymru.co.uk
- http://www.stwater.co.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02a827. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-02a827.json.