---
title: "Reputation & Identity Project"
ocid: "ocds-h6vhtk-02aaa8"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02aaa8"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-02aaa8.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-02aaa8.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "NATURAL HISTORY MUSEUM"
published: "2023-03-20"
---

# Reputation & Identity Project

Buyer: NATURAL HISTORY MUSEUM  
Current stage: Award  
OCID: ocds-h6vhtk-02aaa8

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-02aaa8.json)

## Summary

The Natural History Museum has awarded a contract for the "Reputation & Identity Project" titled "Reputation & Identity: Brand Update & Rollout" to Pentagram Design Limited. The project involves updating the brand strategy into a coherent visual identity, with a contract value of £262,714 GBP. The procurement stage has been completed, and the contract runs from 21st March 2023 to 21st April 2023, with delivery in London, UK.

This tender presents an opportunity for marketing management consultancy services to assist in consolidating and implementing a new brand identity for the museum. SMEs specialised in marketing strategy and design would be well-suited to compete for projects like this. The Natural History Museum, based in London, is seeking innovative solutions to enhance its brand image and engage both internal and external audiences effectively. A selective procurement method with a focus on quality criteria has been used, providing a competitive opportunity for small and medium enterprises to showcase their expertise in this sector.

## Notice

The Museum required marketing consultancy services to help develop a compelling brand proposition and strategy and a clear verbal and visual identity.

### Lot Information

Brand Strategy

The Museum required marketing consultancy services to help develop a compelling brand proposition and strategy that engaged global audiences with our vision and mission, communicated the value and relevance of our science, offered commercial opportunities and made a compelling case for support.

Reputation & Identity Project: Brand Update & Rollout

Following the completion of the brand strategy a clear verbal and visual identity is required to consolidate our look and feel into a singular system that reflects that brand idea so it can be used and applied consistently to internal and external audiences. The Museum may require assistance to implement the new brand identity.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/008059-2023 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 20 Mar 2023 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 25 Apr 2021 |
| Contract period | 21 Mar 2023 - 21 Apr 2023 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £710,548 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NATURAL HISTORY MUSEUM |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW7 5BD |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI33 Kensington & Chelsea and Hammersmith & Fulham |
| Local authority | Kensington and Chelsea |
| Electoral ward | Brompton & Hans Town |
| Westminster constituency | Kensington and Bayswater |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 2 |
| Supplier names | HEAVENLY GROUP; PENTAGRAM DESIGN |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79413000 - Marketing management consultancy services

## Release History

- 20 Mar 2023 at 16:05 - AwardUpdate - Award Notice - https://www.find-tender.service.gov.uk/Notice/008059-2023
- 6 Mar 2023 at 16:05 - AwardUpdate - Award Notice - https://www.find-tender.service.gov.uk/Notice/006497-2023
- 27 Apr 2021 at 13:24 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/009015-2021

## Notice URLs

- http://www.nhm.ac.uk
- https://ted.europa.eu/udl?uri=TED:NOTICE:539052-2020:TEXT:EN:HTML
- https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=769499430

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02aaa8. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-02aaa8.json.