---
title: "ITT284 Appointment of Creative Agency for Recruitment Creative Campaign"
ocid: "ocds-h6vhtk-02ab39"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02ab39"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-02ab39.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-02ab39.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "UNIVERSITY OF NORTHAMPTON"
published: "2021-10-25"
---

# ITT284 Appointment of Creative Agency for Recruitment Creative Campaign

Buyer: UNIVERSITY OF NORTHAMPTON  
Current stage: Award  
OCID: ocds-h6vhtk-02ab39

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## Summary

The University of Northampton is conducting a procurement process titled "ITT284 Appointment of Creative Agency for Recruitment Creative Campaign." This tender falls under the industry category of specialty design services and aims to develop a creative strategy and campaign over a 60-month period, covering recruitment cycles from 2023 to 2025. The procurement is currently in the active stage and involves a total estimated value of £400,000, with a potential extension option worth £100,000, thus leading to a maximum total of £500,000. Key activities will include the production of creative advertising assets and promotional materials targeted at attracting prospective students to the university, with submissions required by the tender end date of 28 May 2021.

This tender presents significant opportunities for growth for creative agencies specialising in design and marketing services, particularly those with expertise in higher education recruitment strategies. Agencies that can demonstrate strong account management capabilities and innovative approaches to engaging prospective students will be well-suited to compete in this procurement process. The expectation for a multi-channel approach, including digital, print, and event materials, also opens avenues for businesses with diverse service offerings in graphic design, advertising, and content development.

## Notice

The University of Northampton is looking to contract a Creative Agency to create a 60 month creative strategy and campaign across three recruitment cycles 2023, 2024 and 2025 that promotes and raises awareness and increase year on year applications to the University of Northampton across multiple touchpoints which will include creative advertising assets across various channels, prospectus, and assets throughout the recruitment cycle to include print, media and event materials.The produced materials will need to core drive visitors to the University website where they can register to visit for a campus open day, find out more about courses, the university campus, the town of Northampton and the benefits and opportunities of studying with us.

### Lot Information

Lot 1

The University of Northampton is looking to contract a Creative Agency to create a 60 month creative strategy and campaign across three recruitment cycles 2023, 2024 and 2025 that promotes and raises awareness and increase year on year applications to the University of Northampton across multiple touchpoints which will include creative advertising assets across various channels, prospectuses, alongside print, media and event materials throughout the recruitment cycle.The produced materials will need to core drive visitors to the University website where they can register to visit for a campus open day, find out more about courses, the university campus, the town of Northampton and the benefits and opportunities of studying with us.Over the last 3 years we have worked on a campaign that has been very different to the traditional HE approach focussing on what the youth market engage with rather than what traditionally the sector believes they will engage with. The UON Marketing Team are seeking a creative agency who can develop an overarching strategy across all touchpoints and creatively evolves during the contract period to develop the campaign taking it to the next level. We are looking for a campaign that will reflect the look and feel of the website, it will be an evolution of the current campaign messaging and visuals and develop the brand messaging that the audience has become familiar with. We feel that we are in a strong position from a brand awareness perspective and want our future strategy to build upon this success.The strategy and campaign messaging will need to work across multiple channels which will include photography, advertising assets, on campus open day visuals, Exhibition materials, Prospectus and other communications such as direct mail and event handouts.For our advertising this will include display and social channel assets, a commercial which will be used across including VOD, YouTube and audio content which can be across radio and audio platforms. All content produced will need to be targeted to the audience which will include undergraduate and postgraduate targeting.The contracted creative agency should offer strong account management skills and work closely with the UON Marketing Team. This should include clear communication and the ability to manage multiple projects whilst working to a supplied media schedule to ensure all deadlines are met whilst ensuring that budget allocation and spend is monitored. Additional information: The University envisages entering a 4-year contract with the option to extend entirely at the University discretion for a further 18 month. The value in II.1.7, PS400,000 is based on the initial Contract period of 48 months with the possibility for up an 18 month extension at a value of PS100,000 giving a maximum total of PS500,000 over a period of 5 years and 6 months.

Renewal: The contract may be extended at the University's discretion for a further 18 month extension.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/026686-2021 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 25 Oct 2021 |
| Submission deadline | 28 May 2021 |
| Future notice date | Not specified |
| Award date | 6 Oct 2021 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £400,000 |
| Lots value | £400,000 |
| Awards value | Not specified |
| Contracts value | £400,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | UNIVERSITY OF NORTHAMPTON |
| Locality | NORTHAMPTON |
| Post town | Northampton |
| Postcode | NN1 5PH |
| Country | England |
| ITL 1 | TLF East Midlands (England) |
| ITL 2 | TLF2 Leicestershire, Rutland and Northamptonshire |
| ITL 3 | TLF24 West Northamptonshire |
| Local authority | West Northamptonshire |
| Electoral ward | Delapre and Rushmere |
| Westminster constituency | Northampton South |
| Delivery location | TLF24 West Northamptonshire |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | DAUGHTER STUDIO |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79415200 - Design consultancy services
- 79822500 - Graphic design services
- 79930000 - Specialty design services

## Release History

- 25 Oct 2021 at 15:05 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/026686-2021
- 28 Apr 2021 at 14:40 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/009160-2021

## Notice URLs

- http://www.northampton.ac.uk
- https://in-tendhost.co.uk/universityofnorthampton/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02ab39. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-02ab39.json.