---
title: "The Provision of Digital Customer Experience and Optimisation Design Services/Res/PRO/2021"
ocid: "ocds-h6vhtk-02ad84"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02ad84"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-02ad84.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-02ad84.json"
source: "Find A Tender Service"
current_stage: "Tender"
buyer: "THE OPEN UNIVERSITY"
published: "2021-05-05"
---

# The Provision of Digital Customer Experience and Optimisation Design Services/Res/PRO/2021

Buyer: THE OPEN UNIVERSITY  
Current stage: Tender  
OCID: ocds-h6vhtk-02ad84

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02ad84)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-02ad84.json)

## Summary

The Open University is currently seeking tenders for the provision of Digital Customer Experience and Optimisation Design Services through a selective procurement method. This procurement process falls under the marketing services industry and is based in Milton Keynes, United Kingdom. The tender, identified as OUPA10667, is open for submissions until 7th June 2021, with the potential for an initial contract period of 2 years, which may be extended for up to 4 years. Interested parties will be evaluated in two stages, with the first stage requiring a minimum of five candidates to progress to the second stage, where invitations will be sent on 24th June 2021.

This tender presents substantial opportunities for businesses specialising in digital marketing, customer experience optimisation, and various related services. Companies with expertise in journey mapping, digital maturity design, and CRM optimisation will find this contract particularly suitable. The Open University's focus on creating compelling digital experiences for prospective students suggests that businesses capable of innovating in digital strategies and enhancing online engagement will be well-positioned to compete for this contract and expand their service offerings in the education sector.

## Notice

The Open University seeks a provider to help the Digital and Customer Experience team within the OU Marketing and Communication organisation to create and curate effective and compelling digital customer experiences for potential new students such that they can easily Find, Choose and Register for their study with the OU to achieve their study goals and life ambitions.

### Lot Information

Lot 1

The Provision of Digital Customer Experience and Optimisation Design Services The Open University seeks a provider to help the Digital and Customer Experience team within the OU Marketing and Communication organisation to create and curate effective and compelling digital customer experiences for potential new students such that they can easily Find, Choose and Register for their study with the OU to achieve their study goals and life ambitions. The contract is for an initial period of 2 years and may be extended by the OU for 2 further periods up to a maximum of 4 years in total at its discretion.Summary of Key Requirements Analysis Journey Mapping Journey Design Digital Maturity Design Standards CRM Optimisation CRO Optimisation SEO and Content Optimisation

Renewal: The contract is for an initial period of 2 years and may be extended by the OU for 2 further 12 month periods up to a maximum of 4 years in total at its discretion.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/009747-2021 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 5 May 2021 |
| Submission deadline | 7 Jun 2021 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | £900,000 |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Active |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | THE OPEN UNIVERSITY |
| Locality | MILTON KEYNES |
| Post town | Milton Keynes |
| Postcode | MK7 6BP |
| Country | England |
| ITL 1 | TLJ South East (England) |
| ITL 2 | TLJ1 Berkshire, Buckinghamshire and Oxfordshire |
| ITL 3 | TLJ12 Milton Keynes |
| Local authority | Milton Keynes |
| Electoral ward | Monkston |
| Westminster constituency | Milton Keynes Central |
| Delivery location | TLJ12 Milton Keynes |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 5 May 2021 at 16:27 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/009747-2021

## Notice URLs

- https://in-tendhost.co.uk/openuniversity
- https://in-tendhost.co.uk/openuniversity/aspx/BuyerProfiles

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02ad84. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-02ad84.json.