---
title: "Welcome Back Fund initiatives supporting local hospitality economy"
ocid: "ocds-h6vhtk-02ad9c"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02ad9c"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-02ad9c.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-02ad9c.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "LONDON BOROUGH OF HILLINGDON"
published: "2021-08-20"
---

# Welcome Back Fund initiatives supporting local hospitality economy

Buyer: LONDON BOROUGH OF HILLINGDON  
Current stage: Award  
OCID: ocds-h6vhtk-02ad9c

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02ad9c)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-02ad9c.json)

## Summary

The London Borough of Hillingdon is pursuing a public procurement process for the "Welcome Back Fund initiatives supporting local hospitality economy," classified under horticultural services. This open tender is aimed at facilitating the safe reopening of local economies and is part of the European Regional Development Fund programme. The towns involved are located in the UKI74 region, with key activities expected to run until 28 February 2022. Procurement activities commenced on 20 March 2021, with notable milestones including the contract signing that occurred on 1 July 2021.

This procurement presents significant opportunities for businesses that specialise in urban furniture, promotional services, and consultancy for retail environments. Suppliers capable of providing temporary street furniture, creative branding, and expertise to aid small independent businesses in town centres will be well-suited to compete for the allocated contracts. The initiative particularly favours companies that can demonstrate experience in engaging local communities and supporting small businesses in adapting to new economic conditions post-pandemic.

## Notice

The Government announced on 20 March 2021 that the Reopening High Streets Safely Fund (RHSFF) has been extended with a new delivery phase up to the end of March 2022 called The Welcome Back Fund (WBF). The WBF is a funding source of eligible activities to better support the reopening of local economies and is the funding source for the scope of activities as outlined within this tender opportunity. The scope of eligible activities has increased significantly to better support the reopening of local economies. As with all activity supported by the European Regional Development Fund programme any investment will need to be compliant with the EU State Aid rules and European Regional Development Fund (ERDF) procurement and branding requirements Government guidance confirms that the WBF will continue to support the four main types of existing RHSSF activities as outlined in the original guidance including: 1. Support to develop an action plan for safe reopening of local economies; 2. Communications and public information; 3. Business-facing awareness raising activities; and 4. Temporary public realm changes to ensure that reopening of local economies can be managed successfully and safely. The London Borough of Hillingdon (the Council) is looking to engage with a supplier(s) to provide the above support as outlined in the Lots below; LOT 1: 'Welcome Back' themed branding for town centres and local parades LOT 2: Specialist Retail/Town Centre expertise to support small independent businesses within town centres and local parades LOT 3: Rental of temporary street furniture & supporting maintenance to facilitate the safe reopening of High Streets The Council reserves the right to award some, all or none of the Lots.

### Lot Information

'Welcome Back' themed branding for town centres and local parades

'Welcome Back' themed branding for town centres and local parades

Specialist Retail/Town Centre expertise to support small independent businesses within town centres and local parades

Lot 2 - Specialist Retail/Town Centre expertise to support small independent businesses within town centres and local parades. LBH are looking for an experienced consultant/consultancy required to support small independent businesses in reopening safely and attracting visitors and residents back to enjoying spending time and money in the town centres and local parades. To achieve this, the scope of services is expected to include: 1. Organising a promotional event for each of the nine minor and local town centres between August 2021 up to February 2022; 2. Organising up to two promotional events within Uxbridge and the five district centres between August 2021 up to February 2022; 3. Delivering a tailored (short, sharp, non-accredited) Visual Merchandising programme to improve the appearance of shop fronts and provide a welcome across the town centres and parades; 4. Digital High Streets training to help small independent businesses across the town centres and parades adapt to on-line retail including click & collect and encouraging the increased use of film and social media to help businesses with more effective marketing. This will include promoting the businesses benefits for signing up to the Hillingdon Business Directory and Hillingdon First Card ; 5. Temporary 'pop-up' use and/or screening of prominent empty shops within the town centres, and 6. Compiling an overall Welcome Back promotional plan bringing together all elements of business support, programme of events and co-ordination across town centre, licencing, green spaces and corporate communications teams

Rental of temporary street furniture & supporting maintenance to facilitate the safe reopening of High Streets

LOT 3 - Rental of temporary street furniture & supporting maintenance to facilitate the safe reopening of High Streets The London Borough of Hillingdon is looking to engage with a supplier(s) to provide and maintain temporary street furniture such as parklets, planters and hand sanitisers within our town centres to support the safe reopening of High Streets from 26 July 2021 up to 28 February 2022. Initially this will be trialled in four town centres; Uxbridge, Eastcote, Ruislip and Northwood with the potential for future roll out within our other high streets and local shopping parades. The Council has undertaken consultation with businesses within these areas to ascertain what measures would be supported. Drawings detailing the results of the consultation along with possible locations for the intervention can be found in Appendices B - L (final quantities and locations will be confirmed before orders are placed)

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/020537-2021 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Large, SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 20 Aug 2021 |
| Submission deadline | 4 Jun 2021 |
| Future notice date | Not specified |
| Award date | 30 Jun 2021 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £433,000 |
| Lots value | £433,000 |
| Awards value | Not specified |
| Contracts value | £511,210 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | LONDON BOROUGH OF HILLINGDON |
| Additional buyers | EUROPEAN UNION |
| Locality | HILLINGDON |
| Post town | Southall |
| Postcode | UB8 1UW |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI7 Outer London - West and North West |
| ITL 3 | TLI74 Harrow and Hillingdon |
| Local authority | Hillingdon |
| Electoral ward | Uxbridge |
| Westminster constituency | Uxbridge and South Ruislip |
| Delivery location | TLI74 Harrow and Hillingdon |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 3 |
| Supplier names | MERISTEM DESIGN; RETAIL REVIVAL; WHISTLEJACKET LONDON |

## CPV Codes

### Divisions

- 34 - Transport equipment and auxiliary products to transportation
- 55 - Hotel, restaurant and retail trade services
- 77 - Agricultural, forestry, horticultural, aquacultural and apicultural services
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 34928400 - Urban furniture
- 55900000 - Retail trade services
- 77300000 - Horticultural services
- 79342200 - Promotional services

## Release History

- 20 Aug 2021 at 21:45 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/020537-2021
- 5 May 2021 at 21:55 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/009771-2021

## Notice URLs

- http://www.capitalesourcing.com
- http://www.hillingdon.gov.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02ad9c. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-02ad9c.json.