---
title: "In-Market Representation - LOT 4"
ocid: "ocds-h6vhtk-02ae0c"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02ae0c"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-02ae0c.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-02ae0c.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "WEST MIDLANDS GROWTH COMPANY LIMITED"
published: "2023-03-30"
---

# In-Market Representation - LOT 4

Buyer: WEST MIDLANDS GROWTH COMPANY LIMITED  
Current stage: Award  
OCID: ocds-h6vhtk-02ae0c

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## Summary

The West Midlands Growth Company Limited has awarded a contract for "In-Market Representation India" to UK India Business Council Limited. The contract covers the provision of in-market business development representation in India to drive relationships with key stakeholders and generate a pipeline of FDI prospects for the West Midlands, UK. The contract was signed on 21st February 2022, and its total value is 66,600.27 GBP.

This procurement opportunity offers business growth prospects for companies specialising in marketing services and in-market representation. The contract presents a chance for SMEs like UK India Business Council Limited to engage in strategic business development activities and cultivates relationships with key stakeholders. Businesses with experience in supporting trade and investment activities between countries could find this tender well-suited for expanding their operations.

## Notice

India in-market business development representation to drive relationships with key stakeholders, generate a qualified pipeline of FDI prospects for the West Midlands, UK and support with in-market delivery of the West Midlands India Partnership, to drive bilateral trade and inward and capital investment from India to the West Midlands, UK.

### Lot Information

In Market Representation Uplift

* Take on the role of West Midlands Growth Company's strategic business development and front end sales partner in inward investment lead generation, presenting itself to key stakeholders and prospective investors as a direct extension of the Growth Company's business development team * Cultivate and manage relationships with key stakeholders on behalf of the West Midlands Growth Company (to include notably Department for International Trade posts, national and state trade and investment bodies in host countries, Relevant sector bodies and trade associations and senior operational personnel from relevant partner city authorities). * Provide regular cultural & market insights and actionable intelligence to steer West Midlands Growth Company strategy and delivery plans. * Where required, support with the delivery of a number of in-market promotional events, including event organisation, audience generation and audience follow-up.

Canada & North Eastern USA

Canada/USA in-market business development representation to drive relationships with key stakeholders and generate a qualified pipeline of FDI prospects for the West Midlands, UK.

India - In-Market Representation

India in-market business development representation to drive relationships with key stakeholders, generate a qualified pipeline of FDI prospects for the West Midlands, UK and support with in-market delivery of the West Midlands India Partnership, to drive bilateral trade and inward and capital investment from India to the West Midlands, UK.

Singapore & Malaysia In-market Representation

Successful outcomes will require the appointed delivery partner to: * Take on the role of West Midlands Growth Company's strategic business development and front end sales partner in inward investment lead generation, presenting itself to key stakeholders and prospective investors as a direct extension of the Growth Company's business development team * Cultivate and manage relationships with key stakeholders on behalf of the West Midlands Growth Company (to include notably Department for International Trade posts, national and state trade and investment bodies in host countries, Relevant sector bodies and trade associations and senior operational personnel from relevant partner city authorities). * Provide regular cultural & market insights and actionable intelligence to steer West Midlands Growth Company strategy and delivery plans. * Where required, support with the delivery of a number of in-market promotional events, including event organisation, audience generation and audience follow-up.

In Market Representation- Canada & USA

The extended timeframe for the provision of in market representation will be used to allow Research FDI to continue to provide the WMGC with representation in market and to continue to build on the current pipeline of qualified inward investment potential. They have spent significant resource on developing the leads, so it would be ideal to allow time for them to convert these leads. This contract is being extended to provide continuity of service between the current end of this contract and the completion of the tendering process for future in market representation within this market.

In-Market Representation Australia

* Take on the role of West Midlands Growth Company's strategic business development and front end sales partner in inward investment lead generation, presenting itself to key stakeholders and prospective investors as a direct extension of the Growth Company's business development team * Cultivate and manage relationships with key stakeholders on behalf of the West Midlands Growth Company (to include notably Department for International Trade posts, national and state trade and investment bodies in host countries, Relevant sector bodies and trade associations and senior operational personnel from relevant partner city authorities). * Provide regular cultural & market insights and actionable intelligence to steer West Midlands Growth Company strategy and delivery plans. * Where required, support with the delivery of a number of in-market promotional events, including event organisation, audience generation and audience follow-up.

In-Market Representation - LOT 4

Successful outcomes will require the appointed delivery partner to: * Take on the role of West Midlands Growth Company's strategic business development and front end sales partner in inward investment lead generation, presenting itself to key stakeholders and prospective investors as a direct extension of the Growth Company's business development team * Cultivate and manage relationships with key stakeholders on behalf of the West Midlands Growth Company (to include notably Department for International Trade posts, national and state trade and investment bodies in host countries, Relevant sector bodies and trade associations and senior operational personnel from relevant partner city authorities). * Provide regular cultural & market insights and actionable intelligence to steer West Midlands Growth Company strategy and delivery plans. * Where required, support with the delivery of a number of in-market promotional events, including event organisation, audience generation and audience follow-up.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/009376-2023 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Large, SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 30 Mar 2023 |
| Submission deadline | 7 Jun 2021 |
| Future notice date | Not specified |
| Award date | 8 Aug 2021 |
| Contract period | 30 Mar 2023 - 30 Jun 2023 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £321,750 |
| Lots value | £321,750 |
| Awards value | Not specified |
| Contracts value | £919,192 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | WEST MIDLANDS GROWTH COMPANY LIMITED |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B1 2ND |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Ladywood |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | TLG West Midlands (England), TLG3 West Midlands |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 9 |
| Supplier names | FOLEY & ASSOCIATES; FOLEY AND ASSOCIATES; FORLEY AND ASSOCIATES; INTERNATIONAL ADVISORY COUNCIL; ORISSA INTERNATIONAL; ORRISSA INTERNATIONAL; RESEARCH CONSULTANTS INTERNATIONAL; RESEARCH CONSULTANTS INTERNATIONAL FDI; UK INDIA BUSINESS COUNCIL |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 30 Mar 2023 at 18:08 - AwardUpdate - Award Notice - https://www.find-tender.service.gov.uk/Notice/009376-2023
- 30 Mar 2023 at 16:58 - AwardUpdate - Award Notice - https://www.find-tender.service.gov.uk/Notice/009370-2023
- 30 Mar 2023 at 11:29 - AwardUpdate - Award Notice - https://www.find-tender.service.gov.uk/Notice/009293-2023
- 12 Dec 2022 at 13:12 - AwardUpdate - Award Notice - https://www.find-tender.service.gov.uk/Notice/035067-2022
- 4 Nov 2022 at 14:07 - AwardUpdate - Award Notice - https://www.find-tender.service.gov.uk/Notice/031248-2022
- 27 Oct 2022 at 15:51 - AwardUpdate - Award Notice - https://www.find-tender.service.gov.uk/Notice/030406-2022
- 18 Mar 2022 at 15:57 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/007458-2022
- 8 Oct 2021 at 12:40 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/025216-2021
- 6 May 2021 at 15:38 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/009883-2021

## Notice URLs

- http://www.wmgrowth.com
- https://in-tendhost.co.uk/wmgrowth/aspx/Home
- https://wmgrowth.com
- https://www.wmgrowth.com

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02ae0c. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-02ae0c.json.