---
title: "ID 3379248 DE - Department of Education Advertising Campaign - Addressing Educational Underachievement / Play Matters"
ocid: "ocds-h6vhtk-02b38a"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02b38a"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-02b38a.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-02b38a.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "DEPARTMENT OF EDUCATION"
published: "2021-07-06"
---

# ID 3379248 DE - Department of Education Advertising Campaign - Addressing Educational Underachievement / Play Matters

Buyer: DEPARTMENT OF EDUCATION  
Current stage: Award  
OCID: ocds-h6vhtk-02b38a

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02b38a)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-02b38a.json)

## Summary

The Department of Education (DE) in the United Kingdom is currently engaged in an active tender process for an advertising campaign titled "ID 3379248 DE - Department of Education Advertising Campaign - Addressing Educational Underachievement / Play Matters." This procurement falls under the advertising services category and has a maximum estimated contract value of £700,000. The tender submission deadline is set for 22nd June 2021, with the contract expected to commence around June/July 2021 for an initial period of two years, including options for two one-year extensions, subject to internal approvals. The procurement method utilised is an open procedure, adhering to the Public Contracts Regulations 2015 and amended legislative framework.

This tender presents significant opportunities for businesses engaged in advertising and marketing services, particularly those with expertise in campaign strategy and media planning. Ideal candidates include advertising agencies and firms that specialise in educational outreach, brand development, or similar services. Competing businesses should demonstrate strong strategic solutions, exceptional media strategies, and proven experience in delivering effective advertising campaigns while adhering to the criteria outlined in the tender documentation.

## Notice

The Department of Education (DE) wishes to appoint a Contractor to deliver advertising and related services for campaign advertising. References should be made to the Specification Schedule for more detail on the level of services required.

### Lot Information

Lot 1

The Department of Education (DE) wishes to appoint a Contractor to deliver advertising and related services for campaign advertising. References should be made to the Specification Schedule for more detail on the level of services required. Additional information: The figure in II.1.7 is a maximum estimated contract value. No guarantee is given as to the value of work to be placed throughout the lifetime of this contract.

Options: After the initial contract period, there are 2 options to extend for 1 year each. Provisional timetable for recourse to the options: 24 months from the award of the contract.

Renewal: This contract is expected to commence in June/July 2021 for an initial period of two years with the option to extend for two further one year periods, dependent on internal approvals.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/015522-2021 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 6 Jul 2021 |
| Submission deadline | 22 Jun 2021 |
| Future notice date | Not specified |
| Award date | 4 Jul 2021 |
| Contract period | Not specified |
| Recurrence | After the expiry of this contract the Department may require further services. |

## Values

| Field | Value |
| --- | --- |
| Tender value | £700,000 |
| Lots value | £700,000 |
| Awards value | Not specified |
| Contracts value | £700,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEPARTMENT OF EDUCATION |
| Locality | BANGOR |
| Post town | Northern Ireland |
| Postcode | BT19 7PR |
| Country | Northern Ireland |
| ITL 1 | TLN Northern Ireland |
| ITL 2 | TLN0 Northern Ireland |
| ITL 3 | TLN09 Ards and North Down |
| Local authority | Ards and North Down |
| Electoral ward | Ballygrainey |
| Westminster constituency | North Down |
| Delivery location | TLN Northern Ireland |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | ARDMORE ADVERTISING MARKETING |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79341000 - Advertising services
- 79341200 - Advertising management services
- 79341400 - Advertising campaign services

## Release History

- 6 Jul 2021 at 09:55 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/015522-2021
- 21 May 2021 at 08:55 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/011288-2021

## Notice URLs

- https://etendersni.gov.uk/epps

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02b38a. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-02b38a.json.