---
title: "(NU/1589-17) Support for Google Analytics and Google Tag Manager 360 implementation at Newcastle University"
ocid: "ocds-h6vhtk-02b439"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02b439"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-02b439.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-02b439.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "NEWCASTLE UNIVERSITY"
published: "2021-05-24"
---

# (NU/1589-17) Support for Google Analytics and Google Tag Manager 360 implementation at Newcastle University

Buyer: NEWCASTLE UNIVERSITY  
Current stage: Award  
OCID: ocds-h6vhtk-02b439

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-02b439.json)

## Summary

The procurement process initiated by Newcastle University encompasses the tender for "(NU/1589-17) Support for Google Analytics and Google Tag Manager 360 implementation." This project, classified under the CPV code for business services, is situated in the North East of England at the university's premises in Newcastle upon Tyne. The procurement is currently at the award stage, with the contract awarded to Crunch DMC Ltd, valued at £52,000, on 10th May 2021. The tender followed a selective procurement method under a restricted procedure, involving a dynamic purchasing system that has since been terminated, indicating a structured yet competitive environment for bidders. 

This tender presents significant opportunities for businesses specialising in analytics, IT services, and marketing consulting. Companies capable of providing ongoing support for digital platforms, including the implementation of Google Analytics, will be well-suited to compete. Businesses that can demonstrate quality in meeting specific project timelines and requirements are particularly encouraged, as proposals were evaluated based on their ability to fulfill Newcastle University's strategic marketing goals on both a national and international level.

## Notice

We are seeking to appoint a Google Analytics 360 suite sales partner to support Newcastle University with the implementation of Google Analytics and Google Tag manager 360 and to provide ongoing support. Specifically: * Analytics 360 license * Tag manager 360 license * Implementation and ongoing support The supplier will support with the optimisation of specific elements of the platform, as well as the introduction of new functionality, to further support the future growth of the organisation - nationally and internationally. The supplier needs to have ability to support tactically, strategically and with implementation of new functionality as Newcastle University marketing department and the platform develops. We also require a Google Analytics and ad platform tracking audit and configuration of the findings of the audit in line with GA 360 implementation: * Measurement requirement scope * Audit existing GA account * Audit existing GTM set up * Data layer build specifications * Tag and pixels implementation via GTM

### Lot Information

Platforms and Analytics

Newcastle University invites bids to join a Dynamic Purchasing System it is establishing for the supply of a range of marketing services. The Newcastle University Marketing Department is a comprehensive, world-class marketing team dedicated to serving our partners, academics and students. This DPS will also be used for marketing across the entire University and is not limited to the central team. Our vision for marketing at Newcastle encompasses the following: * embracing a 'digital first' approach; * encouraging our team through personal growth; * engaging with our clients and audiences; * delivering an exceptional marketing strategy. There will be six lots on this DPS: 1) web services, SEO and digital content; 2) graphic design and print, branding, copywriting; 3) programmatic advertising management, media buying, public relations; 4) social media, paid search and paid social; 5) international; 6) platforms.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/011463-2021 |
| Notice type | Award Notice |
| Procurement type | Dynamic |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 24 May 2021 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 9 May 2021 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £52,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NEWCASTLE UNIVERSITY |
| Locality | NEWCASTLE UPON TYNE |
| Post town | Newcastle upon Tyne |
| Postcode | NE1 7RU |
| Country | England |
| ITL 1 | TLC North East (England) |
| ITL 2 | TLC4 Northumberland, Durham and Tyne & Wear |
| ITL 3 | TLC43 Tyneside |
| Local authority | Newcastle upon Tyne |
| Electoral ward | Monument |
| Westminster constituency | Newcastle upon Tyne Central and West |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | CRUNCH DMC |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 72000000 - IT services: consulting, software development, Internet and support
- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security

## Release History

- 24 May 2021 at 10:29 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/011463-2021

## Notice URLs

- http://www.ncl.ac.uk
- https://ncl.ac.uk
- https://ted.europa.eu/udl?uri=TED:NOTICE:318079-2020:TEXT:EN:HTML

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02b439. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-02b439.json.