---
title: "T20/33_Search Engine Optimisation (SEO)"
ocid: "ocds-h6vhtk-02b71c"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02b71c"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-02b71c.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-02b71c.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "ANGLIA RUSKIN UNIVERSITY HIGHER EDUCATION CORPORATION"
published: "2021-09-28"
---

# T20/33_Search Engine Optimisation (SEO)

Buyer: ANGLIA RUSKIN UNIVERSITY HIGHER EDUCATION CORPORATION  
Current stage: Award  
OCID: ocds-h6vhtk-02b71c

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02b71c)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-02b71c.json)

## Summary

The Anglia Ruskin University Higher Education Corporation has conducted a public procurement process titled "T20/33_Search Engine Optimisation (SEO)" within the services industry, specifically focusing on data analysis services (CPV code 72316000). The procurement was initiated under a restricted procedure, with a total value of £240,000. The tender stage, which was originally active, has now progressed to award status, with the contract awarded to Anything is Possible Media Ltd. The final contract was signed on 28th September 2021. The contract includes the provision of SEO support for the university's Sitecore website, entailing an average of five days of consultancy work per month for a period of six months, with potential for extension.

This procurement opportunity is advantageous for businesses specialising in SEO, digital marketing, and data analysis services, particularly those with experience in higher education contexts. Companies that can demonstrate strategic capabilities in enhancing online visibility and technical SEO may find valuable avenues for growth through this contract. The collaboration with Anglia Ruskin University presents an opportunity for agencies to showcase their proficiency in driving measurable results through online optimisation, making it particularly appealing for small to medium-sized enterprises (SMEs) focused on service delivery in the digital domain.

## Notice

The University is looking to appoint one agency to provide strategic advice and technical capability to ensure the ARU website, delivered by Sitecore, is fully optimised.We are looking to secure 5 days of SEO support per month focussing on agreed priorities to be determined by the agency and University. The number of days per month may vary throughout the contract duration.

### Lot Information

Lot 1

The University is looking to appoint one agency to provide strategic advice and technical capability to ensure the ARU website, delivered by Sitecore, is fully optimised.We are looking to secure 5 days of SEO support per month focussing on agreed priorities to be determined by the agency and University. The number of days per month may vary throughout the contract duration. Over a 6 month period we would expect the following elements to be addressed:In terms of consultancy, the University requires:* Strategised SEO programme to enable us to complete on terms at all levels of the sales funnel* Identification of key search terms which could aid visibility* Review of target landing pages and assess their ability to rank for target keywords* Identification of any content gaps* Advice on actions required to preserve SEO during projects such as content mergers and IA updates* Identify and prioritise influencers who could provide valuable backlinksFor page level optimisation we require the agency to:* Recommend and advise on target keywords* Provide ongoing on-page optimisation of agreed course keywords* Provide ongoing on-page optimisation of agreed support keywordsFor technical SEO checks we require:* Regular technical SEO check to maintain technical best practice* Advice on how to address and resolve any technical SEO issues* Advice on how to address Sitecore specific issuesFor Reporting we require the agency to:* Advise on appropriate tracking and measurement to determine success* Provide regular reports with agreed metrics to show progress and ROI* Reports summarising advice and strategies to improve SEO.

Options: Option to extend for a further 24 months on a year by year basis

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/024025-2021 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 28 Sep 2021 |
| Submission deadline | 1 Jul 2021 |
| Future notice date | Not specified |
| Award date | 27 Sep 2021 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £240,000 |
| Lots value | £240,000 |
| Awards value | Not specified |
| Contracts value | £235,748 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | ANGLIA RUSKIN UNIVERSITY HIGHER EDUCATION CORPORATION |
| Locality | CHELMSFORD |
| Post town | Chelmsford |
| Postcode | CM1 1SQ |
| Country | England |
| ITL 1 | TLH East (England) |
| ITL 2 | TLH3 Essex |
| ITL 3 | TLH36 Heart of Essex |
| Local authority | Chelmsford |
| Electoral ward | Marconi |
| Westminster constituency | Chelmsford |
| Delivery location | TLH1 East Anglia |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | ANYTHING IS POSSIBLE MEDIA |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support

### Codes

- 72300000 - Data services
- 72316000 - Data analysis services
- 72414000 - Web search engine providers

## Release History

- 28 Sep 2021 at 09:35 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/024025-2021
- 18 Jun 2021 at 14:03 - TenderUpdate - Tender Notice - https://www.find-tender.service.gov.uk/Notice/013902-2021
- 18 Jun 2021 at 14:00 - TenderUpdate - Tender Notice - https://www.find-tender.service.gov.uk/Notice/013901-2021
- 1 Jun 2021 at 14:53 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/012202-2021

## Notice URLs

- http://www.aru.ac.uk
- https://in-tendhost.co.uk/angliaruskinuniversity

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02b71c. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-02b71c.json.