---
title: "Quality Meat Scotland - Provision of Consumer PR Services"
ocid: "ocds-h6vhtk-02b9cb"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02b9cb"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-02b9cb.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-02b9cb.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "QUALITY MEAT SCOTLAND"
published: "2021-06-09"
---

# Quality Meat Scotland - Provision of Consumer PR Services

Buyer: QUALITY MEAT SCOTLAND  
Current stage: Award  
OCID: ocds-h6vhtk-02b9cb

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02b9cb)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-02b9cb.json)

## Summary

Quality Meat Scotland has completed the procurement for the provision of Consumer PR Services, with a contract value of £540,000. The process was conducted under a selective procurement method using a restricted procedure. Located in Ingliston, UKM75, this procurement process falls under the public relations services industry category. The award was made on 8 June 2021, having received a total of eight bids, mainly from small to medium-sized enterprises, reflecting a significant interest in the contract. The objective was to appoint a PR agency that can effectively manage consumer campaigns and media relations for Quality Meat Scotland's brands.

This tender presents an excellent opportunity for growth for marketing and public relations firms, particularly those with experience in consumer-focused campaigns and event management. Agencies that can demonstrate creativity and a robust approach to media engagement would be particularly well-suited to compete for this type of contract, especially in activities such as influencer partnerships, recipe placements, and crisis management. The emphasis on delivering clear and effective communication strategies makes it essential for bidders to showcase their agility and capacity to collaborate closely with Quality Meat Scotland's in-house teams.

## Notice

QMS Seeks to appoint a PR agency to deliver consumer campaigns and press office duties.

### Lot Information

Lot 1

QMS seeks to appoint a consumer PR agency to deliver the seasonal campaign PR activation for 'Make It' to include but not limited to: Influencers (micro and macro) Recipe placement Opinion pieces Partnerships e.g. with restaurants, itison, food brands etc Sponsorship Stunts/events Broadcast In addition, QMS requires its consumer PR agency to establish an ongoing press office for QMS acting as a front line between the media and the in-house PR team with a remit covering: Ongoing relations with media outlets, journalists and personalities that resonate with our target audiences Seeking opportunities that support our brands Horizon scanning for reputational risks within the consumer landscape Crisis management working in conjunction with our Industry & Corporate PR to ensure our reputation is protected within the consumer landscape Communicating the positive work of our in-house teams to consumers covering: Health & Education Industry Development Brands Integrity To help QMS achieve the above, we require an agency who can prepare and present high quality, clear, concise and cost-effective activation of communications strategies and work in partnership with QMS' Marketing and Communication team to ensure the best possible outcome for our three industry brands: Scotch Beef PGI, Scotch Lamb PGI and Specially Selected Pork whilst keeping our brand essence of Meat with Integrity at the heart of our communications.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/012890-2021 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 9 Jun 2021 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 7 Jun 2021 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £540,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | QUALITY MEAT SCOTLAND |
| Locality | INGLISTON |
| Post town | Edinburgh |
| Postcode | EH28 8NZ |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM1 East Central Scotland |
| ITL 3 | TLM13 City of Edinburgh |
| Local authority | City of Edinburgh |
| Electoral ward | Almond |
| Westminster constituency | Edinburgh West |
| Delivery location | TLM75 City of Edinburgh |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | WEBER SHANDWICK |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79416000 - Public relations services

## Release History

- 9 Jun 2021 at 09:05 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/012890-2021

## Notice URLs

- http://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA13202
- http://www.qmscotland.co.uk
- https://ted.europa.eu/udl?uri=TED:NOTICE:573935-2020:TEXT:EN:HTML

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02b9cb. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-02b9cb.json.