---
title: "(NU/1589 - 24) Content marketing strategy for CPD provision at Newcastle University"
ocid: "ocds-h6vhtk-02ba3d"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02ba3d"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-02ba3d.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-02ba3d.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "NEWCASTLE UNIVERSITY"
published: "2021-06-10"
---

# (NU/1589 - 24) Content marketing strategy for CPD provision at Newcastle University

Buyer: NEWCASTLE UNIVERSITY  
Current stage: Award  
OCID: ocds-h6vhtk-02ba3d

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## Summary

The procurement process seeks to appoint a supplier for a content marketing strategy aimed at the Continuing Professional Development (CPD) provision at Newcastle University. The contract, with the title "(NU/1589 – 24) Content marketing strategy for CPD provision", falls under the industry category of business services, specifically relating to marketing and consulting. The tender is currently in the award phase, with the award signed on 8th June 2021. Newcastle University is located in Newcastle upon Tyne, UK, and used a selective procurement method for this contract, with a total value of £19,365.

This project presents significant opportunities for businesses specialising in marketing services, particularly those with expertise in content creation, SEO strategy, and digital media. Companies that can demonstrate a strong portfolio of similar work and possess the ability to innovate within the education sector will be well-suited to compete for such tenders. The emphasis on high-quality content and marketing strategy aligns well with SMEs and larger firms that can provide the necessary experience and resources to enhance Newcastle University's CPD offerings.

## Notice

We are seeking to appoint a supplier to undertake content marketing work for the university's Lifelong Learning, CPD and Apprenticeship provision. Newcastle University has a strategic project to bring together Lifelong Learning (LL), Continous Professional Development (CPD), and Degree Apprenticeships, and short courses into a single online website. A key driver for this project is to increase income and attendance at Newcastle University from its CPD and apprenticeship courses. The supplier specifically is required to have the ability to provide the following services: 1) Carry out in-depth keyphrase research to identify SEO opportunities. 2) Carry out an audit of existing content on the CPD webpages and compare it with the content provided about CPD by other universities or other competitors. 3) Create a content marketing strategy based on the audit and keyphrase research, with recommendations to take forward for the future. 4) Create 3-4 initial pieces of written content based on the recommended content strategy, in conjunction with the internal team who will help identify and arrange access to interviewees, focusing on impact and benefit to the learner/employer 5) Create 3-4 short 1-2 minute videos about the University's CPD provision, in line with the strategy, in conjunction with the internal team who will help identify and arrange access to interviewees, focusing on impact and benefit to the learner/employer.

### Lot Information

Lot 1

We are seeking to appoint a supplier to undertake content marketing work for the university's Lifelong Learning, CPD and Apprenticeship provision. Newcastle University has a strategic project to bring together Lifelong Learning (LL), Continous Professional Development (CPD), and Degree Apprenticeships, and short courses into a single online website. A key driver for this project is to increase income and attendance at Newcastle University from its CPD and apprenticeship courses. The supplier specifically is required to have the ability to provide the following services: 1) Carry out in-depth keyphrase research to identify SEO opportunities. 2) Carry out an audit of existing content on the CPD webpages and compare it with the content provided about CPD by other universities or other competitors. 3) Create a content marketing strategy based on the audit and keyphrase research, with recommendations to take forward for the future. 4) Create 3-4 initial pieces of written content based on the recommended content strategy, in conjunction with the internal team who will help identify and arrange access to interviewees, focusing on impact and benefit to the learner/employer 5) Create 3-4 short 1-2 minute videos about the University's CPD provision, in line with the strategy, in conjunction with the internal team who will help identify and arrange access to interviewees, focusing on impact and benefit to the learner/employer.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/013004-2021 |
| Notice type | Award Notice |
| Procurement type | Dynamic |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 10 Jun 2021 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 7 Jun 2021 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £19,365 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NEWCASTLE UNIVERSITY |
| Locality | NEWCASTLE UPON TYNE |
| Post town | Newcastle upon Tyne |
| Postcode | NE1 7RU |
| Country | England |
| ITL 1 | TLC North East (England) |
| ITL 2 | TLC4 Northumberland, Durham and Tyne & Wear |
| ITL 3 | TLC43 Tyneside |
| Local authority | Newcastle upon Tyne |
| Electoral ward | Monument |
| Westminster constituency | Newcastle upon Tyne Central and West |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | SIDESHOW |

## CPV Codes

### Divisions

- 48 - Software package and information systems
- 72 - IT services: consulting, software development, Internet and support
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 48480000 - Sales, marketing and business intelligence software package
- 48481000 - Sales or marketing software package
- 72210000 - Programming services of packaged software products
- 72212480 - Sales, marketing and business intelligence software development services
- 72212481 - Sales or marketing software development services
- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
- 79342000 - Marketing services
- 79413000 - Marketing management consultancy services

## Release History

- 10 Jun 2021 at 08:52 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/013004-2021

## Notice URLs

- https://ted.europa.eu/udl?uri=TED:NOTICE:318079-2020:TEXT:EN:HTML
- https://www.ncl.ac.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02ba3d. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-02ba3d.json.