---
title: "QUB/2064/21 - Contract for Advertising and Communication Campaigns (Rest of World Market)"
ocid: "ocds-h6vhtk-02bb5a"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02bb5a"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-02bb5a.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-02bb5a.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "QUEEN'S UNIVERSITY BELFAST"
published: "2021-09-08"
---

# QUB/2064/21 - Contract for Advertising and Communication Campaigns (Rest of World Market)

Buyer: QUEEN'S UNIVERSITY BELFAST  
Current stage: Award  
OCID: ocds-h6vhtk-02bb5a

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-02bb5a.json)

## Summary

Queen's University Belfast is seeking tenders for the "Contract for Advertising and Communication Campaigns (Rest of World Market)" to effectively recruit international students within specified regions, including South East Asia and the Americas. This open tender is currently in the award stage, with awards announced on 24th August 2021 for both lots: an International Digital Marketing and Communications Partner (Lot 1) and specialist Higher Education Media Buying (Lot 2). The tendering process closed on 15th July 2021, and the contract has an initial term with options for extension, subject to satisfactory reviews.

This tender creates significant opportunities for businesses specialising in digital marketing and media buying, particularly those focusing on international education sectors. Companies that can deliver integrated multi-channel campaigns and robust data-driven advertising strategies in the target regions will be well-positioned to compete. The successful bidders can leverage their expertise to enhance the University’s brand awareness and attract prospective international students, making this an ideal opportunity for SMEs in the marketing and communications industry.

## Notice

The University invites tenders for the provision of Advertising and Communication Campaigns (Rest of World Market). The University has a requirement to meet student recruitment targets within International markets. This requirement has been split into two Lots. Economic Operators can submit a tender response for either Lot 1 or Lot 2 or both Lots.Lot 1 Appointment of an International Digital Marketing and Communications Partner for South East Asia (SEA), The Americas, Middle East and North Africa (MENA), South Asia, and Rest Of World (excluding UK and Ireland).Lot 2 Provision of specialist Higher Education Media Buying for South East Asia (SEA), The Americas, Middle East and North Africa (MENA), South Asia, and Rest Of World (excluding UK and Ireland).

### Lot Information

Appointment of an International Digital Marketing and Communications Partner for South East Asia (SEA), The Americas, Middle East and North Africa (MENA), South Asia, and Rest Of World (excl UK/Ire)

To develop the University's brand awareness and market positioning amongst its target audiences, increase consideration levels and drive lead generation for the University's range of international programmes to support its ambitious student recruitment targets. Development and implementation of integrated multi-channel digital marketing campaigns in South East Asia (SEA), The Americas, Middle East and North Africa (MENA), South Asia, and Rest Of World (excluding UK and Ireland). Robust reporting and digital advice and guidance on an ongoing basis to the University's in-house and in-market teams to inform planning, delivery and to optimise marketing performance.

Options: 1 year, subject to a satisfactory review with the option to extend the Contract for a further 48 months.

Provision of specialist Higher Education Media Buying for South East Asia (SEA), The Americas, Middle East and North Africa (MENA), South Asia, and Rest Of World (excluding UK and Ireland)

Research informed data led annual Higher Education Third Party media buying to support international student recruitment. Scope includes South East Asia (SEA), The Americas, Middle East and North Africa (MENA), South Asia, and Rest Of World (excluding UK and Ireland).Robust reporting and digital advice and guidance on an ongoing basis to the University's in-house and in-market teams to inform planning, delivery and to optimise marketing performance.

Options: 1 year, subject to a satisfactory review with the option to extend the Contract for a further 48 months.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/022263-2021 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 8 Sep 2021 |
| Submission deadline | 15 Jul 2021 |
| Future notice date | Not specified |
| Award date | 23 Aug 2021 |
| Contract period | Not specified |
| Recurrence | 5 years |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £1,500,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | QUEEN'S UNIVERSITY BELFAST |
| Locality | BELFAST |
| Post town | Northern Ireland |
| Postcode | BT7 1NN |
| Country | Northern Ireland |
| ITL 1 | TLN Northern Ireland |
| ITL 2 | TLN0 Northern Ireland |
| ITL 3 | TLN06 Belfast |
| Local authority | Belfast |
| Electoral ward | Central |
| Westminster constituency | Belfast South and Mid Down |
| Delivery location | TLN0 Northern Ireland, TLN06 Belfast |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | NATIVES ONLINE |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341000 - Advertising services
- 79341400 - Advertising campaign services

## Release History

- 8 Sep 2021 at 11:57 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/022263-2021
- 14 Jun 2021 at 08:13 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/013287-2021

## Notice URLs

- https://in-tendhost.co.uk/queensuniversitybelfast
- https://netnatives.com/en_gb
- https://www.qub.ac.uk/
- https://www.qub.ac.uk/directorates/FinanceDirectorate/visitors/procurement/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02bb5a. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-02bb5a.json.