--- title: "2021_Marketing - British Council - Marketing Automation Programme" ocid: "ocds-h6vhtk-02bc25" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02bc25" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-02bc25.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-02bc25.json" source: "Find A Tender Service" current_stage: "Tender" buyer: "BRITISH COUNCIL" published: "2021-07-27" --- # 2021_Marketing - British Council - Marketing Automation Programme Buyer: BRITISH COUNCIL Current stage: Tender OCID: ocds-h6vhtk-02bc25 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02bc25) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-02bc25.json) ## Summary The British Council, located in Manchester, UK, is currently in the Tender stage for the procurement of a Marketing Automation Platform under the title "2021_Marketing - British Council - Marketing Automation Programme." This tender has an estimated value of £3,000,000 and aims to enhance digital engagement with audiences while fostering long-term relationships. The tender period is open until 6th August 2021, with submissions required in written form. Interested suppliers are advised to complete a Non-Disclosure Agreement (NDA) to access detailed tender documents, and the procurement is conducted through an open procedure, Klasse. This procurement presents significant opportunities for businesses specialising in sales, marketing, and business intelligence software development. Companies that can offer personalised digital marketing solutions, aid in lead tracking, and enhance customer retention strategies would be particularly well-suited for this contract. By participating in this tender, businesses have the chance to collaborate with a prestigious organisation like the British Council, potentially expanding their market reach and reinforcing their credentials in the marketing technology sector. ## Notice Intention to procure a Marketing Automation Platform during July/August 2021. The objective of this programme is to procure and implement a marketing automation platform that will enable us to increase our digital engagement with audiences at scale and help us transform the customer relationship from a transactional conversion to an intimate and long-lasting nurtured relationship. Embedding a Marketing Automation Platform links strongly into our strategic priorities by: 1. Offering a more personalised experience to all our customers at the right time, in their preferred format, through their preferred channel with an array of content and product offers based on their behaviours and preferences online.2. Enabling our marketing functions in optimizing the marketing strategies by tracking the engagement, capturing leads and nurturing them to improve conversions. Also, supporting to improve customer retention and reduce churn. ### Lot Information Lot 1 Intention to procure a Marketing Automation Platform during July/August 2021. The objective of this programme is to procure and implement a marketing automation platform that will enable us to increase our digital engagement with audiences at scale and help us transform the customer relationship from a transactional conversion to an intimate and long-lasting nurtured relationship. Embedding a Marketing Automation Platform links strongly into our strategic priorities by: 1. Offering a more personalised experience to all our customers at the right time, in their preferred format, through their preferred channel with an array of content and product offers based on their behaviours and preferences online.2. Enabling our marketing functions in optimizing the marketing strategies by tracking the engagement, capturing leads and nurturing them to improve conversions. Also, supporting to improve customer retention and reduce churn. Renewal: To be defined in the tender document on release ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/013490-2021 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 27 Jul 2021 | | Submission deadline | 30 Jul 2021 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £3,000,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Active | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | BRITISH COUNCIL | | Locality | MANCHESTER | | Post town | Manchester | | Postcode | M1 6BB | | Country | England | | ITL 1 | TLD North West (England) | | ITL 2 | TLD3 Greater Manchester | | ITL 3 | TLD33 Manchester | | Local authority | Manchester | | Electoral ward | Piccadilly | | Westminster constituency | Manchester Central | | Delivery location | Not specified | ## CPV Codes ### Divisions - 72 - IT services: consulting, software development, Internet and support ### Codes - 72212480 - Sales, marketing and business intelligence software development services ## Release History - 27 Jul 2021 at 17:14 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/013490-2021 - 7 Jul 2021 at 15:40 - TenderUpdate - Tender Notice - https://www.find-tender.service.gov.uk/Notice/015751-2021 ## Notice URLs - https://in-tendhost.co.uk/britishcouncil/aspx/Home ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02bc25. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-02bc25.json.