---
title: "GLA81467 - Collaborative Media Planning & Buying"
ocid: "ocds-h6vhtk-02bccb"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02bccb"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-02bccb.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-02bccb.json"
source: "Find A Tender Service"
current_stage: "Tender"
buyer: "TRANSPORT FOR LONDON"
published: "2021-06-16"
---

# GLA81467 - Collaborative Media Planning & Buying

Buyer: TRANSPORT FOR LONDON  
Current stage: Tender  
OCID: ocds-h6vhtk-02bccb

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## Summary

The procurement process titled "GLA81467 - Collaborative Media Planning & Buying" is underway, initiated by Transport for London (TfL) on behalf of several Greater London Authority (GLA) Group constituents, including the Metropolitan Police Service and London Fire Brigade. This selective tender process aims to establish a Framework Agreement for media agency services, which will last for two years with an option for two one-year extensions. The contract's value is anticipated to range between £62 million to £81 million over its four-year duration. The submission deadline for tenders is set for 22nd July 2021.

This tender presents significant opportunities for businesses in the advertising services sector, particularly those with expertise in media planning and buying. Companies capable of delivering integrated marketing communications, media strategy development, and digital advertising are especially well-suited to compete. The Framework Agreement will engage up to five candidates in the selection process, culminating in pitch presentations to refine the best offers, making this an ideal situation for proactive agencies focusing on public sector contracts to showcase their capabilities and expand their client base.

## Notice

Transport for London ("TfL") is conducting this procurement on behalf of the GLA Group Constituent Bodies and other Authorities listed below: * Transport for London (TfL) * Metropolitan Police Service (MPS)/ Counter Terrorism Policing (CTP) * Greater London Authority (GLA) * London Fire Brigade (LFB) * London Legacy Development Corporation (LLDC) * Mayor's Office for Policing and Crime (MOPAC) * Old Oak and Park Royal Development Corporation (OPDC) * London and Partners (L&P) The Authorities require a Framework Agreement to be put in place for a Media Agency partner. The Agency will plan media strategies and buy media space for marketing purposes, public consultations as well as recruitment campaigns. TfL is conducting the tender process to put in place a Framework Agreement for a duration of two (2) years with an option to extend for up to a further two (2) years through the use of two (2) one (1) year extensions, i.e., a maximum of 2+1+1 years. The spend against this Framework Agreement is expected to range between PS62,000,000 - PS81,000,000 across the four year duration. There is no guaranteed minimum spend.

### Lot Information

Lot 1

This requirement seeks a best-in-class Media Agency that will deliver media neutral integrated behaviour change and recruitment marketing communications, strategic planning and implementation. This includes the ability to deliver paid for media partnerships and associated content development and delivery and consultations. Media planning and buying requirements across the Authorities are: * Media strategic thinking and planning * Media buying * Planning of other free or owned media that TfL or GLA family may access over time. * Working in collaboration with the through the line creative agency and the roster of creative agencies or in-house creative teams to deliver integrated strategic planning and media neutral communications. * Inputting to the development of an agreed set of metrics for all activity, reviewing progress against them and providing recommendations on how to optimise activity to meet the KPIs. * Optimising client investment in the digital arena and the implications for any client databases and websites * Budget setting as part of the integrated communications planning process to reflect the planning and brand priorities for each fiscal year and beyond * Creating mobilisation plans in preparation to respond urgently to high priority / high profile briefs following an unexpected event * Keeping the client teams up to date on key market and industry developments * Clash management * Digital frequency management * Brand safety- regularly reviewing the requirements and ensuring brand safety guidelines are adhered to * Measuring and reporting on Ad Viewability * Ensuring any content created through partnerships meets the GLA family's standards for accessibility. * Reporting on on-going campaign performance including media related metrics, PCAs, identifying learnings and recommendations for current and future activity. * Investigating and maximising opportunities for brand surveys by media partners at low cost or added value as part of a media buy. * Research and evaluation of activity including public sector polling, and econometric modelling. * Emergency processes - the ability to pause all communications based on agreed criteria and timelines.

Renewal: The Authority will have the option to extend the Framework Agreement for up to a further two (2) years through the use of two (2) one (1) year extensions, i.e., a maximum of 2+1+1 years.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/013656-2021 |
| Notice type | Tender Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 16 Jun 2021 |
| Submission deadline | 22 Jul 2021 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Active |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | TRANSPORT FOR LONDON |
| Additional buyers | COUNTER TERRORISM POLICING; GREATER LONDON AUTHORITY; LONDON AND PARTNERS; LONDON FIRE BRIGADE; LONDON LEGACY DEVELOPMENT CORPORATION; METROPOLITAN POLICE SERVICE; OLD OAK AND PARK ROYAL DEVELOPMENT CORPORATION; THE MAYOR'S OFFICE FOR POLICING AND CRIME |
| Locality | LONDON |
| Post town | East London |
| Postcode | E20 1JN |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI44 Lewisham and Southwark |
| Local authority | Southwark |
| Electoral ward | London Bridge & West Bermondsey |
| Westminster constituency | Bermondsey and Old Southwark |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341000 - Advertising services

## Release History

- 16 Jun 2021 at 15:23 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/013656-2021

## Notice URLs

- https://tfl.gov.uk
- https://www.counterterrorism.police.uk/
- https://www.london-fire.gov.uk/
- https://www.london.gov.uk/
- https://www.london.gov.uk/about-us/organisations-we-work/old-oak-and-park-royal-development-corporation-opdc
- https://www.london.gov.uk/what-we-do/mayors-office-policing-and-crime-mopac
- https://www.londonandpartners.com/
- https://www.met.police.uk/
- https://www.procontract.due-north.com
- https://www.queenelizabetholympicpark.co.uk/planning-authority

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02bccb. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-02bccb.json.