---
title: "BTA1500 - Global Airline Partner Framework Agreement"
ocid: "ocds-h6vhtk-02be8e"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02be8e"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-02be8e.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-02be8e.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "VISITBRITAIN/VISITENGLAND"
published: "2021-09-20"
---

# BTA1500 - Global Airline Partner Framework Agreement

Buyer: VISITBRITAIN/VISITENGLAND  
Current stage: Award  
OCID: ocds-h6vhtk-02be8e

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## Summary

VisitBritain/VisitEngland has initiated a procurement process titled "Global Airline Partner Framework Agreement," aimed at establishing a framework for collaboration with a capable International Airline Carrier. This contract falls under the category of administrative services related to tourism affairs. The procurement process is currently in the Award stage, with a maximum budget of £27,000,000, which includes investment contributions from both VisitBritain and the selected airline. The tender period concluded on 21st July 2021, with bids opening on the same date and a bid validity period extending until 19th October 2021. The delivery location for the contract includes international territories with services expected to support British tourism interests and values.

This tender represents significant business opportunities for airlines, particularly those looking to engage in tourism marketing and collaborative campaigns within the UK. By partnering with VisitBritain, businesses that provide air travel services and those involved in tourism sector marketing can benefit from financial contributions for co-branded campaigns, aimed at increasing market share and driving visitor expenditure. Potential bidders in this process should be capable, established airline carriers with a focus on international travel, as the project seeks to utilise significant investments to stimulate British tourism.

## Notice

VisitBritain is seeking to establish a single supplier framework agreement for a non-exclusive global collaboration with a suitably capable International Airline Carrier.

### Lot Information

Lot 1

VisitBritain is seeking to establish a single supplier framework agreement for a non-exclusive global collaboration with a suitably capable International Airline Carrier. This collaboration will support British tourism interest and values, and shares our goal in challenging perceptions of Britain, as well as increasing market share through mutually agreed activity to drive immediate visitor spend as quickly as possible.VisitBritain will agree specific briefs and contracted scopes of work with the appointed Global Airline Carrier to deliver against mutually agreed objectives.The Airline Carrier will contribute a minimum of PS1m cash investment, to be matched by VisitBritain in at least one co-branded multi-channel marketing campaign in mutually agreed markets, targeting mutually agreed audiences and developing joint creative and media briefs.A maximum of PS4.5m is available from VisitBritain to be matched in this way through 31st March, 2022. Interested Bidders should note that the amount of VisitBritain's contribution is dependent on annual internal and governmental approvals.The value of the framework agreement (if all extension options are exercised) is PS27,000,000 (total contribution from VisitBritain & the Airline Carrier), however the contribution (spend) from VisitBritain is capped at PS4.5m per year.

Renewal: This Framework Agreement is for a 1 Year Period, with the option to extend for 2 further periods of 12 months each.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/023331-2021 |
| Notice type | Tender Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 20 Sep 2021 |
| Submission deadline | 21 Jul 2021 |
| Future notice date | Not specified |
| Award date | 26 Aug 2021 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £27,000,000 |
| Lots value | £27,000,000 |
| Awards value | Not specified |
| Contracts value | £27,000,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | VISITBRITAIN/VISITENGLAND |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1W 0BD |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | TLI3 Inner London - West |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | BRITISH AIRWAYS |

## CPV Codes

### Divisions

- 75 - Administration, defence and social security services

### Codes

- 75125000 - Administrative services related to tourism affairs

## Release History

- 20 Sep 2021 at 13:50 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/023331-2021
- 21 Jun 2021 at 16:20 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/014107-2021

## Notice URLs

- http://www.britishairways.com
- http://www.visitbritain.org
- https://visitbritain.force.com/s/Welcome

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02be8e. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-02be8e.json.