---
title: "(NU/1589-27) Chinese Social Media Management"
ocid: "ocds-h6vhtk-02c0c2"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02c0c2"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-02c0c2.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-02c0c2.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "NEWCASTLE UNIVERSITY"
published: "2021-06-28"
---

# (NU/1589-27) Chinese Social Media Management

Buyer: NEWCASTLE UNIVERSITY  
Current stage: Award  
OCID: ocds-h6vhtk-02c0c2

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## Summary

The procurement process involves Newcastle University, which is seeking a supplier for the contract titled "(NU/1589-27) Chinese Social Media Management." This falls within the business services industry category, specifically focused on law, marketing, consulting, recruitment, printing, and security. The procurement stage is marked as completed, with the contract awarded to TONG, a supplier located in London. The key dates include the contract being signed on 22nd June 2021, following a tender that utilised a selective procurement method under a restricted procedure.

This tender presents significant growth opportunities for businesses specialising in social media management, marketing consulting, and advertising services, specifically those with expertise in the Chinese market and platforms like Weibo and WeChat. Companies that can demonstrate experience in organic and paid media campaigns, content production, and detailed campaign reporting will be well-suited to compete. With the growing importance of digital presence in reaching prospective students, this contract is an ideal target for firms aiming to enhance their portfolio in the educational sector.

## Notice

The successful supplier is required to have the ability to provide the following services and experience: Organic social media management * Day-to-day management of Newcastle University's Weibo, WeChat and YouKu accounts - creating, uploading, scheduling and reviewing content as agreed in monthly client meetings * Support live-streaming chats with staff/students and virtual open days, when required * Input and content recommendations for our student content interns. * The supplier will work alongside our Marketing and China Office teams, attending monthly content planning meetings and reporting back on activity. * Content production - while most raw content will be supplied by Newcastle University's teams, translation and reformatting will be required and we would expect the appointed agency to complete this. * Comprehensive monthly reporting on activity including impressions, engagement, followers, web traffic, and competitor analysis. As well as recommendations for improvements * Provide recommendations on content best practice and trends * Provide a named Account Manager * Out of Scope - Enquiry management on these channels will continue to be handled by colleagues in Newcastle University's China Office. Paid media * Have detailed knowledge and demonstrable experience booking paid media on channels used by prospective undergraduate and postgraduate students, including but not limited to placements on: o Weibo o WeChat o Douyin o YouKu o Baidu o Toutiao o Zhihu * Provide detailed campaign attribution and KPI measurements for all media plans * Provide full campaign reporting and optimisation as part of all media plans * Provide support on creative optimisation and testing * Provide regular insight into industry best practice, trends and future placement opportunities * Provide a single Account Manager for all campaigns

### Lot Information

Lot 1

The successful supplier is required to have the ability to provide the following services and experience: Organic social media management * Day-to-day management of Newcastle University's Weibo, WeChat and YouKu accounts - creating, uploading, scheduling and reviewing content as agreed in monthly client meetings * Support live-streaming chats with staff/students and virtual open days, when required * Input and content recommendations for our student content interns. * The supplier will work alongside our Marketing and China Office teams, attending monthly content planning meetings and reporting back on activity. * Content production - while most raw content will be supplied by Newcastle University's teams, translation and reformatting will be required and we would expect the appointed agency to complete this. * Comprehensive monthly reporting on activity including impressions, engagement, followers, web traffic, and competitor analysis. As well as recommendations for improvements * Provide recommendations on content best practice and trends * Provide a named Account Manager * Out of Scope - Enquiry management on these channels will continue to be handled by colleagues in Newcastle University's China Office. Paid media * Have detailed knowledge and demonstrable experience booking paid media on channels used by prospective undergraduate and postgraduate students, including but not limited to placements on: o Weibo o WeChat o Douyin o YouKu o Baidu o Toutiao o Zhihu * Provide detailed campaign attribution and KPI measurements for all media plans * Provide full campaign reporting and optimisation as part of all media plans * Provide support on creative optimisation and testing * Provide regular insight into industry best practice, trends and future placement opportunities * Provide a single Account Manager for all campaigns

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/014671-2021 |
| Notice type | Award Notice |
| Procurement type | Dynamic |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 28 Jun 2021 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 21 Jun 2021 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NEWCASTLE UNIVERSITY |
| Locality | NEWCASTLE UPON TYNE |
| Post town | Newcastle upon Tyne |
| Postcode | NE1 7RU |
| Country | England |
| ITL 1 | TLC North East (England) |
| ITL 2 | TLC4 Northumberland, Durham and Tyne & Wear |
| ITL 3 | TLC43 Tyneside |
| Local authority | Newcastle upon Tyne |
| Electoral ward | Monument |
| Westminster constituency | Newcastle upon Tyne Central and West |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | TONG |

## CPV Codes

### Divisions

- 48 - Software package and information systems
- 72 - IT services: consulting, software development, Internet and support
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 48480000 - Sales, marketing and business intelligence software package
- 48481000 - Sales or marketing software package
- 72210000 - Programming services of packaged software products
- 72212480 - Sales, marketing and business intelligence software development services
- 72212481 - Sales or marketing software development services
- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
- 79342000 - Marketing services
- 79413000 - Marketing management consultancy services

## Release History

- 28 Jun 2021 at 11:22 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/014671-2021

## Notice URLs

- https://ted.europa.eu/udl?uri=TED:NOTICE:318079-2020:TEXT:EN:HTML
- https://www.ncl.ac.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02c0c2. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-02c0c2.json.