---
title: "(NU/1589-28) NICRE (National Innovation Centre for Rural Enterprise) Website and Content Development"
ocid: "ocds-h6vhtk-02c1bb"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02c1bb"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-02c1bb.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-02c1bb.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "NEWCASTLE UNIVERSITY"
published: "2021-06-30"
---

# (NU/1589-28) NICRE (National Innovation Centre for Rural Enterprise) Website and Content Development

Buyer: NEWCASTLE UNIVERSITY  
Current stage: Award  
OCID: ocds-h6vhtk-02c1bb

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## Summary

The procurement process involves Newcastle University, which is seeking a supplier for the project titled "(NU/1589-28) NICRE (National Innovation Centre for Rural Enterprise) Website and Content Development." This project falls under the services category, specifically focusing on business services related to law, marketing, consulting, and design. The procurement is currently in the Award stage, with a contract value of £33,552 signed on 22nd June 2021. The university intends this new website and accompanying digital content to enhance user engagement across its service areas in the North East, South West, and Midlands regions of England.

This tender presents significant opportunities for businesses specialising in web development, digital marketing, and content creation, particularly those with experience in user experience design and developing interactive online resources. Companies that can demonstrate a strong portfolio of similar projects, particularly those focused on educational and rural enterprise sectors, will be well-positioned to compete. By participating in this project, businesses can engage with a public sector client while contributing innovative solutions that advance the digital landscape for rural enterprise initiatives.

## Notice

We are seeking to appoint a supplier to work with NICRE to build a new website, develop interactive toolkits and create an explainer animation. * User research and proto personas We have carried out some market segmentation work and our three centres have a firm grasp of their audiences in their respective geographic areas in England (North East, South West and Midlands). We are keen to develop our understanding of the segments through the development of proto personas, which will provide a foundation to the website development and present opportunities for personalisation. A proposal for the approach to verify the segments with user research to create proto personas should be included as part of this tender. * New website build NICRE's existing website was always designed to be an embryonic site for our first few months and while it states our aims and gives an overview of our activities, it does not meet our needs as we develop and look to the future. The development of our new website should be heavily informed by user experience, search engine optimisation and be consistent with the NICRE brand. * Toolkit development We are working on the development of two toolkits that will require creative treatment to turn them into interactive and downloadable online resources for our audiences. Creative outputs may include long form content, fact sheets, infographics and short videos, depending on the required outputs of the toolkit. A third toolkit is being developed independently and the resources will be made available for incorporation into the site. * Explainer animation We want digital content that speaks to our audiences and is usable on a variety of platforms. The animation will give an overview of NICRE, explain what we do and explore our role in fostering rural enterprise.

### Lot Information

Lot 1

We are seeking to appoint a supplier to work with NICRE to build a new website, develop interactive toolkits and create an explainer animation. * User research and proto personas We have carried out some market segmentation work and our three centres have a firm grasp of their audiences in their respective geographic areas in England (North East, South West and Midlands). We are keen to develop our understanding of the segments through the development of proto personas, which will provide a foundation to the website development and present opportunities for personalisation. A proposal for the approach to verify the segments with user research to create proto personas should be included as part of this tender. * New website build NICRE's existing website was always designed to be an embryonic site for our first few months and while it states our aims and gives an overview of our activities, it does not meet our needs as we develop and look to the future. The development of our new website should be heavily informed by user experience, search engine optimisation and be consistent with the NICRE brand. * Toolkit development We are working on the development of two toolkits that will require creative treatment to turn them into interactive and downloadable online resources for our audiences. Creative outputs may include long form content, fact sheets, infographics and short videos, depending on the required outputs of the toolkit. A third toolkit is being developed independently and the resources will be made available for incorporation into the site. * Explainer animation We want digital content that speaks to our audiences and is usable on a variety of platforms. The animation will give an overview of NICRE, explain what we do and explore our role in fostering rural enterprise.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/014920-2021 |
| Notice type | Award Notice |
| Procurement type | Dynamic |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 30 Jun 2021 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 21 Jun 2021 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £33,552 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NEWCASTLE UNIVERSITY |
| Locality | NEWCASTLE UPON TYNE |
| Post town | Newcastle upon Tyne |
| Postcode | NE1 7RU |
| Country | England |
| ITL 1 | TLC North East (England) |
| ITL 2 | TLC4 Northumberland, Durham and Tyne & Wear |
| ITL 3 | TLC43 Tyneside |
| Local authority | Newcastle upon Tyne |
| Electoral ward | Monument |
| Westminster constituency | Newcastle upon Tyne Central and West |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | THE WORKS ADVERTISING & DESIGN |

## CPV Codes

### Divisions

- 48 - Software package and information systems
- 72 - IT services: consulting, software development, Internet and support
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 48480000 - Sales, marketing and business intelligence software package
- 48481000 - Sales or marketing software package
- 72210000 - Programming services of packaged software products
- 72212480 - Sales, marketing and business intelligence software development services
- 72212481 - Sales or marketing software development services
- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
- 79342000 - Marketing services
- 79413000 - Marketing management consultancy services

## Release History

- 30 Jun 2021 at 09:58 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/014920-2021

## Notice URLs

- https://ted.europa.eu/udl?uri=TED:NOTICE:318079-2020:TEXT:EN:HTML
- https://www.ncl.ac.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02c1bb. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-02c1bb.json.