---
title: "Advertising Services Framework Agreement"
ocid: "ocds-h6vhtk-02c2ba"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02c2ba"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-02c2ba.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-02c2ba.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "UNIVERSITY OF HUDDERSFIELD"
published: "2021-12-02"
---

# Advertising Services Framework Agreement

Buyer: UNIVERSITY OF HUDDERSFIELD  
Current stage: Award  
OCID: ocds-h6vhtk-02c2ba

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## Summary

The University of Huddersfield is seeking to appoint a single supplier for an Advertising Services Framework Agreement, primarily targeting digital and out-of-home advertising. This procurement falls under the services category and is classified as having the CPV code 79340000, which pertains to advertising and marketing services. The contract value has been significantly increased to £3,000,000. The procurement method is open, allowing a broad pool of suppliers to propose their bids. Interested parties should note that the awarding process has concluded, with the contract officially signed on 2nd November 2021, and it covers a contract period from 1st November 2021 to 31st October 2023. The contract offers an option for renewal for up to four years, contingent upon satisfactory performance.

This tender represents a substantial opportunity for businesses within the advertising sector, particularly those specialising in digital marketing, media buying, campaign optimisation, and management services. Companies that could effectively compete for this contract should demonstrate capabilities in delivering comprehensive advertising solutions and are encouraged to provide in-house services due to the university's preference. Furthermore, collaboration with existing design and video service frameworks could also enhance competitive proposals, making this a suitable opportunity for both large firms and SMEs looking to expand their client base within the education sector.

## Notice

The University intends to appoint a single supplier to deliver requirements under the Advertising Services framework agreement, covering all advertising services including both Digital and Out of Home as the predominant elements, as well as any Broadcast or other advertising services as required.

### Lot Information

Lot 1

The University intends to appoint a single supplier to deliver requirements under the Advertising Services framework agreement, covering all advertising services including both Digital and Out of Home as the predominant elements, as well as any Broadcast or other advertising services as required. Whilst it is our preference for the successful supplier to fulfil the full range of requirements using in-house resources, it is acceptable for bidders to propose a sub-contracted service to satisfy requirements relating to Out of Home and Broadcast Advertising. Bidders must not sub-contract the core services relating to Digital Advertising. The appointed supplier will provide services in media planning, media buying and campaign optimisation and measurement. The University has existing frameworks in place that cover Design Services and Film and Video Services; it is expected that the appointed supplier will work collaboratively with the agencies on these frameworks as required, to deliver successful visual campaign assets.

Renewal: The resulting framework agreement will have an initial duration of 2 years with the option to extend for a further two periods of 1 year, subject to continued satisfactory performance and pricing. The maximum agreement term is 4 years.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/029972-2021 |
| Notice type | Tender Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 2 Dec 2021 |
| Submission deadline | 9 Aug 2021 |
| Future notice date | Not specified |
| Award date | 2 Nov 2021 |
| Contract period | 1 Nov 2021 - 31 Oct 2023 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £3,000,000 |
| Lots value | £3,000,000 |
| Awards value | Not specified |
| Contracts value | £300,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | UNIVERSITY OF HUDDERSFIELD |
| Locality | HUDDERSFIELD |
| Post town | Huddersfield |
| Postcode | HD1 3DH |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE4 West Yorkshire |
| ITL 3 | TLE44 Calderdale and Kirklees |
| Local authority | Kirklees |
| Electoral ward | Newsome |
| Westminster constituency | Huddersfield |
| Delivery location | TLE44 Calderdale and Kirklees |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | RH ADVERTISING |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79341000 - Advertising services

## Release History

- 2 Dec 2021 at 14:58 - TenderUpdate - Tender Notice - https://www.find-tender.service.gov.uk/Notice/029972-2021
- 30 Nov 2021 at 11:53 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/029670-2021
- 2 Jul 2021 at 10:14 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/015174-2021

## Notice URLs

- http://www.hud.ac.uk
- https://in-tendhost.co.uk/universityofhuddersfield
- https://www.rhadvertising.co.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02c2ba. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-02c2ba.json.