--- title: "Implementation of UK Global Screen Fund Promotional Campaign" ocid: "ocds-h6vhtk-02c3c2" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02c3c2" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-02c3c2.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-02c3c2.json" source: "Find A Tender Service" current_stage: "Tender" buyer: "BFI" published: "2021-07-05" --- # Implementation of UK Global Screen Fund Promotional Campaign Buyer: BFI Current stage: Tender OCID: ocds-h6vhtk-02c3c2 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02c3c2) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-02c3c2.json) ## Summary The BFI (British Film Institute) is currently seeking bids for the "Implementation of UK Global Screen Fund Promotional Campaign," a contract aimed at promoting UK screen content internationally, classified under advertising and marketing services. Located in London, the procurement is at the Tender stage, with bids due by 4th August 2021, while the contract value is set at £460,000. The process follows an open procurement method, with electronic and written submission options available to bidders. This tender presents significant opportunities for businesses in the advertising and events management sectors, particularly those with experience in media campaign delivery and cultural event organisation. Companies able to demonstrate a global approach with localised strategies tailored to key international territories will be well-positioned to compete. The campaign aims to engage global audiences and reflect the diverse quality of UK screen content, fostering growth for independent screen companies through heightened international visibility. ## Notice The purpose of this contract(s) is to implement the new UK Global Screen brand strategy for promoting UK screen content internationally. The multi-territory promotional and activation campaign will deliver across print, branded spaces, digital and physical channels to promote and showcase the UK screen sector. The vision for this promotional campaign is to reposition UK screen content on a global stage. It will execute a new and lasting narrative, creating meaning and resonating with B2B and consumer audiences to powerfully sell and promote UK content internationally. ### Lot Information Media Campaign Delivery The UK Global Screen Fund is a one year pilot fund designed to boost international development and distribution opportunities for the UK's independent screen sector. The new PS7 million fund targets support across the screen sector including film, TV, animation, documentary and interactive narrative games content. Financed by DCMS and administered by the BFI, it is focused on accelerating export growth, boosting revenues to independent UK screen companies and deepening international relationships. A key pillar of the UK Global Screen Fund is an international promotional campaign for UK screen content. Informed by newly commissioned audience perception research focusing on key international territories, the campaign will engage global audiences and reflect the extraordinary quality and diversity of screen content coming from the UK. The purpose of this contract(s) is to implement the new UK Global Screen brand strategy for promoting UK screen content internationally. The multi-territory promotional and activation campaign will deliver across print, branded spaces, digital and physical channels to promote and showcase the UK screen sector. The vision for this promotional campaign is to reposition UK screen content on a global stage. It will execute a new and lasting narrative, creating meaning and resonating with B2B and consumer audiences to powerfully sell and promote UK content internationally. We require a global media agency to create and deliver a year-long media campaign, activating the new UK Global Screen brand strategy to engage and excite audiences across key international territories. The multi-channel promotional campaign will promote and showcase the very best of the UK's screen offer, driving an increased appetite and consumption amongst international audiences. The successful agency will demonstrate a global approach and local response, focusing on territories which will be selected based on audience research, government priority and stakeholder consultation. Renewal: In the event that this Project extends beyond its pilot year, BFI reserves the option to extend the contract subject to the satisfactory performance of the Contractor and at the sole discretion of the BFI. Events Campaign Delivery The UK Global Screen Fund is a one year pilot fund designed to boost international development and distribution opportunities for the UK's independent screen sector. The new PS7 million fund targets support across the screen sector including film, TV, animation, documentary and interactive narrative games content. Financed by DCMS and administered by the BFI, it is focused on accelerating export growth, boosting revenues to independent UK screen companies and deepening international relationships. A key pillar of the UK Global Screen Fund is an international promotional campaign for UK screen content. Informed by newly commissioned audience perception research focusing on key international territories, the campaign will engage global audiences and reflect the extraordinary quality and diversity of screen content coming from the UK. The purpose of this contract(s) is to implement the new UK Global Screen brand strategy for promoting UK screen content internationally. The multi-territory promotional and activation campaign will deliver across print, branded spaces, digital and physical channels to promote and showcase the UK screen sector. The vision for this promotional campaign is to reposition UK screen content on a global stage. It will execute a new and lasting narrative, creating meaning and resonating with B2B and consumer audiences to powerfully sell and promote UK content internationally. We require a supplier to create and deliver a year-long, repeatable, calendar of events and activities to promote the UK screen sector, building on existing initiatives and working closely with the BFI, in collaboration with relevant stakeholders and delivery partners. Renewal: In the event that this Project extends beyond its pilot year, BFI reserves the option to extend the contract subject to the satisfactory performance of the Contractor and at the sole discretion of the BFI. ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/015440-2021 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 5 Jul 2021 | | Submission deadline | 4 Aug 2021 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £460,000 | | Lots value | £180,000 | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Active | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | BFI | | Locality | LONDON | | Post town | West London | | Postcode | W1T 1LN | | Country | England | | ITL 1 | TLI London | | ITL 2 | TLI3 Inner London - West | | ITL 3 | TLI36 Camden | | Local authority | Camden | | Electoral ward | Bloomsbury | | Westminster constituency | Holborn and St Pancras | | Delivery location | TLI London | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services - 79341000 - Advertising services - 79341100 - Advertising consultancy services - 79341200 - Advertising management services - 79341400 - Advertising campaign services - 79342200 - Promotional services - 79950000 - Exhibition, fair and congress organisation services - 79952000 - Event services - 79952100 - Cultural event organisation services ## Release History - 5 Jul 2021 at 17:00 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/015440-2021 ## Notice URLs - http://www.bfi.org.uk/ - https://in-tendhost.co.uk/bfi/aspx/Home ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02c3c2. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-02c3c2.json.