---
title: "Contract for Northumbria Safer Roads Initiative Road Respect Promotional Campaigns and Events"
ocid: "ocds-h6vhtk-02c7ee"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02c7ee"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-02c7ee.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-02c7ee.json"
source: "Find A Tender Service"
current_stage: "Tender"
buyer: "GATESHEAD COUNCIL"
published: "2021-07-14"
---

# Contract for Northumbria Safer Roads Initiative Road Respect Promotional Campaigns and Events

Buyer: GATESHEAD COUNCIL  
Current stage: Tender  
OCID: ocds-h6vhtk-02c7ee

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## Summary

The Gateshead Council is currently managing a public procurement process titled "Contract for Northumbria Safer Roads Initiative Road Respect Promotional Campaigns and Events." This tender falls under the services category, specifically focusing on advertising and marketing services, and is located within the UKC2 region. The procurement is at the active tender stage with a deadline for submissions set for 18th August 2021, at 12:00. This open procedure allows businesses to submit their bids electronically via the Council's e-tendering system.

This tender offers substantial opportunities for businesses specialising in promotional services, advertising management, and community engagement. Firms that are well-suited to compete include those with experience in running behavioural change campaigns, particularly those targeting road safety and awareness. Potential bidders could comprise marketing agencies, nonprofit organisations focused on public safety, and firms experienced in delivering targeted community outreach programmes, especially for diverse demographics like young drivers, fleet operators, and children.

## Notice

The Northumbria Safer Roads Initiative (NSRI) is a partnership between Northumbria Police Force and local authorities in that area (Gateshead, Newcastle, North Tyneside, Northumberland, South Tyneside and Sunderland councils). The aims of the partnership are to reduce road deaths and serious injuries and to reduce road related anti-social behaviour. The Council is seeking to appoint an appropriately qualified and experienced contractor to prepare and carry out a programme of promotional campaigns and events work on an annual basis. The annual programme of work will be developed and carried out under the supervision of the NSRI Working Group. The overall emphasis will be on changing driving behaviour through Road Respect and related concepts and materials. Campaigns may be targeted at particular groups, for example: - Children as cyclists, pedestrians and passengers; - Adult Pedestrians; - Fleet Drivers; - Young Drivers; - Business Drivers/Riders. Or specific kinds of behaviour, such as: - Seat belts; - Mobile phones and distractions; - Drink/drug driving; - Speeding.

### Lot Information

Lot 1

The Northumbria Safer Roads Initiative (NSRI) is a partnership between Northumbria Police Force and local authorities in that area (Gateshead, Newcastle, North Tyneside, Northumberland, South Tyneside and Sunderland councils). The aims of the partnership are to reduce road deaths and serious injuries and to reduce road related anti-social behaviour. The Council is seeking to appoint an appropriately qualified and experienced contractor to prepare and carry out a programme of promotional campaigns and events work on an annual basis. The annual programme of work will be developed and carried out under the supervision of the NSRI Working Group. The overall emphasis will be on changing driving behaviour through Road Respect and related concepts and materials. Campaigns may be targeted at particular groups, for example: - Children as cyclists, pedestrians and passengers; - Adult Pedestrians; - Fleet Drivers; - Young Drivers; - Business Drivers/Riders. Or specific kinds of behaviour, such as: - Seat belts; - Mobile phones and distractions; - Drink/drug driving; - Speeding.

Options: Option to extend for a further 2 x 12 month periods

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/016508-2021 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 14 Jul 2021 |
| Submission deadline | 18 Aug 2021 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Active |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | GATESHEAD COUNCIL |
| Locality | GATESHEAD |
| Post town | Newcastle upon Tyne |
| Postcode | NE8 1HH |
| Country | England |
| ITL 1 | TLC North East (England) |
| ITL 2 | TLC4 Northumberland, Durham and Tyne & Wear |
| ITL 3 | TLC43 Tyneside |
| Local authority | Gateshead |
| Electoral ward | Bridges |
| Westminster constituency | Gateshead Central and Whickham |
| Delivery location | TLC2 Northumberland, and Tyne and Wear |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79341200 - Advertising management services
- 79342200 - Promotional services

## Release History

- 14 Jul 2021 at 13:49 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/016508-2021

## Notice URLs

- http://www.gateshead.gov.uk
- http://www.nepo.org

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02c7ee. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-02c7ee.json.
