---
title: "Advertising, Media Planning and Media Buying - Expression of Interest"
ocid: "ocds-h6vhtk-02c94f"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02c94f"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-02c94f.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-02c94f.json"
source: "Find A Tender Service"
current_stage: "Planning"
buyer: "THE ELECTORAL COMMISSION"
published: "2021-07-18"
---

# Advertising, Media Planning and Media Buying - Expression of Interest

Buyer: THE ELECTORAL COMMISSION  
Current stage: Planning  
OCID: ocds-h6vhtk-02c94f

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## Summary

The Electoral Commission is initiating a procurement process titled "Advertising, Media Planning and Media Buying - Expression of Interest", aimed at acquiring services over the next three years. This process is currently in the planning stage, with the intent to support public awareness campaigns centred around enhancing voter registration and understanding of voting procedures in the UK. The deadline for submitting expressions of interest is 30th July 2021, and invitations to tender are expected to be sent out before 30th November 2021. The services sought fall under the advertising and marketing industry, specifically focusing on creative work, media planning, and media buying.

This tender presents significant opportunities for advertising and marketing firms, particularly those with expertise in creative strategy and media buying tailored for public sector clients. Agencies capable of conducting thorough audience research and implementing ambitious campaigns geared towards public engagement are well-suited to compete for this contract. Moreover, those holding relevant public sector frameworks may have a competitive advantage in this procurement process, as expressed interest is sought to assess the market's capabilities ahead of the formal tender invitation.

## Notice

This scope of work summarises the requirements for the supply of creative work, media planning and media buying for the public awareness campaigns for the Electoral Commission for 3 years, with appointment in February 2022. Until June 2022 there will be introductory meetings but no campaigns will be run by a new agency. PLEASE NOTE: No formal tender response is required at this stage, either as a technical proposal or as a price submission. PLEASE JUST CONFIRM INTEREST TO THE CUSTOMER CONTACT INDICATED BELOW. BACKGROUND - THE ELECTORAL COMMISSION The Electoral Commission is the independent body which oversees elections and regulates political finance in the UK. We work to promote public confidence in the democratic process and ensure its integrity by: * enabling the delivery of free and fair elections and referendums, focusing on the needs of electors and addressing the changing environment to ensure every vote remains secure and accessible * regulating political finance - taking proactive steps to increase transparency, ensure compliance and pursue breaches * using our expertise to make and advocate for changes to our democracy, aiming to improve fairness, transparency and efficiency The Commission was set up in 2000 and reports to the UK, Welsh, and Scottish parliaments. THE PROJECT Over the next three years the Commission will be running a number of public awareness campaigns. These will include, but not be limited to: campaigns to encourage applications to register to vote ahead of all polls in the UK; a campaign to help people understand voting procedures and requirements; a campaign to help people understand online political advertising. These are ambitious campaigns which are central to democracy and enfranchisement. These campaigns must be excellent value for money, strategic, voter-focussed and applicable to different countries in the UK. The purpose of compiling Expressions of Interest is to find out what agencies have the capability and resources to supply us with creative, ambitious campaigns which are based on careful research and audience data, alongside supplying media planning and buying services which target the right people at the right time. Therefore we are potentially looking for one agency which can deliver these three functions. Please indicate any public sector frameworks you are on that facilitate this. PROPOSED PROCUREMENT TIMETABLE DATE ACTIVITY 16/7/21 Publication of this EOI 30/7/21 Return date for this EOI. Before 30/11/21 Invitation to Tender EOI CUSTOMER CONTACT Name: Paul Stringer, Senior Procurement Adviser Telephone Number: 020 7271 0698 Email Address: Procurement@electoralcommission.org.uk

### Lot Information

Lot 1

Advertising, media planning and media buying to be sourced potentially by one provider

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/016861-2021 |
| Notice type | Planning Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Not specified |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Planning |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 18 Jul 2021 |
| Submission deadline | Not specified |
| Future notice date | 30 Sep 2021 |
| Award date | Not specified |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Planned |
| Lots status | Planned |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | THE ELECTORAL COMMISSION |
| Locality | LONDON |
| Post town | Central London |
| Postcode | EC1Y 8YZ |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI43 Haringey and Islington |
| Local authority | Islington |
| Electoral ward | Bunhill |
| Westminster constituency | Islington South and Finsbury |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 18 Jul 2021 at 16:17 - Planning - Planning Notice - https://www.find-tender.service.gov.uk/Notice/016861-2021

## Notice URLs

- http://www.electoralcommission.org.uk

## Provenance

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