---
title: "(NU/1589-33) Agency Support to undertake a segmentation research project for Widening Participation student groups"
ocid: "ocds-h6vhtk-02ce8e"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02ce8e"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-02ce8e.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-02ce8e.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "NEWCASTLE UNIVERSITY"
published: "2021-07-30"
---

# (NU/1589-33) Agency Support to undertake a segmentation research project for Widening Participation student groups

Buyer: NEWCASTLE UNIVERSITY  
Current stage: Award  
OCID: ocds-h6vhtk-02ce8e

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## Summary

Newcastle University is seeking to enhance its approach to engaging under-represented student groups through the procurement of agency support for a segmentation research project. The project, titled "(NU/1589-33) Agency Support to undertake a segmentation research project for Widening Participation student groups", falls under the consultancy industry category and is classified as a service. The procurement process is currently at the award stage, with the contract having been signed on 26 July 2021, amounting to £28,260. Interested parties must have experience in conducting market research within educational contexts and address specific groups, including Low Participation Neighbour students, BAME students, and Care Leavers.

This contract presents significant opportunities for marketing and consultancy firms, particularly those with expertise in educational research and strategic communications. Businesses that can offer innovative digital solutions and a deep understanding of demographic segmentation will be well-positioned to compete. Given Newcastle University's aim to foster inclusivity through evidence-led initiatives, organisations that specialise in targeted marketing for diverse student populations would greatly benefit from this tender, facilitating potential long-term collaborations in the higher education sector.

## Notice

Newcastle University would like to commission a market research agency to undertake a segmentation project of its Widening Participation students. We would like to better understand the needs of three of these under-represented groups and how we can embed an evidence-led approach to: - targeting - tailored initiatives to support progression to higher education - communications pre-entry (messages, themes and channels) - communications post-entry (messages, themes and channels) - support throughout their degree - campaign messaging and adaptability per audience. Our primary campaign tagline is 'Build your new' Our primary target groups for Widening Participation are: - Low Participation Neighbour students (defined at POLAR 4 Quintile) - White Working-Class Males (WWCM) - Black, Asian and minority ethnic students (BAME) - Mature Students - Disabled Students - Care Leavers For this piece of research, we would like the successful agency to focus on: 1. Low Participation Neighbour students 2. Black, Asian and minority ethnic students (BAME) 3. Care Leavers (sample size is small here and we me take a partnership approach to increase the sample size)

### Lot Information

Lot 1

Newcastle University invites bids to join a Dynamic Purchasing System it is establishing for the supply of a range of marketing services. The Newcastle University Marketing Department is a comprehensive, world-class marketing team dedicated to serving our partners, academics and students. This DPS will also be used for marketing across the entire University and is not limited to the central team. Our vision for marketing at Newcastle encompasses the following: * embracing a 'digital first' approach; * encouraging our team through personal growth; * engaging with our clients and audiences; * delivering an exceptional marketing strategy. There will be six lots on this DPS: 1) web services, SEO and digital content; 2) graphic design and print, branding, copywriting; 3) programmatic advertising management, media buying, public relations; 4) social media, paid search and paid social; Page 5 to 9 5) international; 6) platforms

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/018208-2021 |
| Notice type | Award Notice |
| Procurement type | Dynamic |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 30 Jul 2021 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 25 Jul 2021 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £28,260 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NEWCASTLE UNIVERSITY |
| Locality | NEWCASTLE |
| Post town | Newcastle upon Tyne |
| Postcode | NE1 7RU |
| Country | England |
| ITL 1 | TLC North East (England) |
| ITL 2 | TLC4 Northumberland, Durham and Tyne & Wear |
| ITL 3 | TLC43 Tyneside |
| Local authority | Newcastle upon Tyne |
| Electoral ward | Monument |
| Westminster constituency | Newcastle upon Tyne Central and West |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | CRUNCH DMC |

## CPV Codes

### Divisions

- 48 - Software package and information systems
- 72 - IT services: consulting, software development, Internet and support
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 48480000 - Sales, marketing and business intelligence software package
- 48481000 - Sales or marketing software package
- 72210000 - Programming services of packaged software products
- 72212480 - Sales, marketing and business intelligence software development services
- 72212481 - Sales or marketing software development services
- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
- 79342000 - Marketing services
- 79413000 - Marketing management consultancy services

## Release History

- 30 Jul 2021 at 10:00 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/018208-2021

## Notice URLs

- https://ted.europa.eu/udl?uri=TED:NOTICE:318079-2020:TEXT:EN:HTML
- https://www.ncl.ac.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02ce8e. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-02ce8e.json.