---
title: "PRO004373 Customer Market Research Services"
ocid: "ocds-h6vhtk-02cea3"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02cea3"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-02cea3.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-02cea3.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "UNITED UTILITIES WATER LIMITED"
published: "2023-03-10"
---

# PRO004373 Customer Market Research Services

Buyer: UNITED UTILITIES WATER LIMITED  
Current stage: Award  
OCID: ocds-h6vhtk-02cea3

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## Summary

United Utilities Water Limited has completed a procurement process for Customer Market Research Services. The organisation is highly focused on its customers, aiming to embed customer priorities into its business plan. The procurement involved various lots, such as Specialist Qualitative Services, Specialist Quantitative Services, and Brand and Advertising Tracking. The process used a selective negotiated procedure with prior call for competition. The award has been made to BMG Research LTD, and the contract was signed on 16th February 2023.

This tender for Customer Market Research Services by United Utilities Water Limited presents growth opportunities for suppliers specializing in qualitative and quantitative research, brand tracking, and customer/community panels. Businesses offering market research services, customer insights, and advertising tracking solutions are well-suited to compete in this procurement process. The award has previously been given to Oxygen Brand Consulting Ltd, Accent Marketing & Research Ltd, and Walnut Unlimited Ltd, showcasing the diverse nature of the market research opportunities available.

## Notice

United Utilities Water Limited (UU) has become increasingly more focused on its customers, and is encouraged by the water industry regulator, Ofwat, to ensure customer priorities are appropriately reflected in its business plan and activity. United Utilities is also prepared to invest in gathering meaningful insight about customer needs and expectations, to help provide the evidence the business needs to embed customer priorities into the centre of its ways of working. Research is currently procured on a project-by-project basis via a tender process in line with current procurement guidelines. United Utilities will benefit from implementing supplier frameworks through improvements to the efficiency of procuring research services across the organisation.

### Lot Information

Specialist Qualitative Services

This lot covers Suppliers who specialise in qualitative research which involves collecting and analysing non-numerical data (e.g. sentiment, text, audio, video etc.) Activities in this area may include but not limited to: Specialist qual services (e.g. Stakeholder/ expert interviewing, Workshop expertise, Customer journey mapping, UX research, Ad & comms development / testing, Co-creation, Ethnographic research, Identifying customer needs, Exploratory research, Customer closeness, Campaign or brand evaluation through social media research.

Specialist Quantitative services

This lot covers Suppliers who specialise in quantitative research where data collection focuses on quantifying the collection and analysis of numerical data. Activities in this area may include but not limited to: Specialist Quant Services (e.g. Expert quant analysis, Research and analytics, Pricing and demand modelling, Customer segmentation, Consumer profiling, Behavioural science, Implicit testing, Omnibus, Specialists quantitative survey methods).

Generalist/ Full service Quantitative and Qualitative

This lot covers Suppliers who are full-service and provide a balanced amount of qualitative and quantitative services and do not specialise in either area. Activities in this area may include but not limited to: Focus groups/ mystery shopping/ depth interviews/ intercepts, online lite ethno/vox pops, comms testing, standard quantitative survey methods.

Customer/Community Panels

This Lot covers the specific requirement for a United Utilities online customer panel or community (MROC). United Utilities have procured the services of a Supplier who is able to provide a full-service online community panel. Activity in this area may include but not limited to: Online customer / community platform technology, Management capability to run an ongoing community panel, Community recruitment retention and activity stimulation, On-going panel engagement strategy, Set-up and build expertise for community panel, Platform licencing, Management and content provision services, Qualitative research techniques, Quantitative research techniques, Digital immersion, Vox-pops videos, Reporting workshops, Customer / community forums, Face to face customer immersion sessions, Drafting findings and recommendations, Reporting and presenting findings and recommendations.

Brand and Advertising Tracking

This Lot covers the specific requirement for a United Utilities Brand Tracking solution. United Utilities is looking for a Supplier who is able to provide a Bespoke Brand Tracking / media Tracking service should pitch for this Lot. Activity in this area may include but not limited to: Brand / reputation / equity tracking, Brand Health mapping, Advertising tracking ,Set-up workshops, Stakeholder engagement, Questionnaire design, Bespoke methodology recommendations, Dynamic approach, Online dashboard design and implementation, Innovative storytelling and reporting, Contextual analysis, Actionable Insight recommendations, Face To Face immersion sessions, Cross-agency analysis.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/007141-2023 |
| Notice type | Tender Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Negotiated procedure with prior call for competition |
| Tender suitability | Not specified |
| Awardee scale | Large, SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 10 Mar 2023 |
| Submission deadline | 3 Sep 2021 |
| Future notice date | Not specified |
| Award date | 25 Oct 2022 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £6,000,000 |
| Lots value | £6,024,000 |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | UNITED UTILITIES WATER LIMITED |
| Locality | WARRINGTON |
| Post town | Warrington |
| Postcode | WA5 3LP |
| Country | England |
| ITL 1 | TLD North West (England) |
| ITL 2 | TLD6 Cheshire |
| ITL 3 | TLD61 Warrington |
| Local authority | Warrington |
| Electoral ward | Great Sankey North and Whittle Hall |
| Westminster constituency | Warrington South |
| Delivery location | TLD North West (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 8 |
| Supplier names | ACCENT MARKETING & RESEARCH; BMG RESEARCH; DJS RESEARCH; EXPLAIN MARKET RESEARCH; OXYGEN BRAND CONSULTING; PRICEWATERHOUSECOOPERS; TRINITY MCQUEEN; WALNUT |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 10 Mar 2023 at 16:54 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/007141-2023
- 10 Feb 2023 at 14:24 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/004202-2023
- 30 Jan 2023 at 11:54 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/002764-2023
- 22 Nov 2022 at 16:22 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/033126-2022
- 30 Jul 2021 at 11:08 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/018229-2021

## Notice URLs

- http://www.unitedutilities.com
- https://uk.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=39009&B=UNITEDUTILITIES
- https://uk.eu-supply.com/ctm/Company/CompanyInformation/Index/43984

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02cea3. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-02cea3.json.