---
title: "Student Recruitment Marketing - Media Buying and Campaign Services"
ocid: "ocds-h6vhtk-02d186"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02d186"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-02d186.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-02d186.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "UNIVERSITY OF YORK"
published: "2022-08-02"
---

# Student Recruitment Marketing - Media Buying and Campaign Services

Buyer: UNIVERSITY OF YORK  
Current stage: Award  
OCID: ocds-h6vhtk-02d186

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-02d186.json)

## Summary

The University of York is currently managing a public procurement process for a project titled "Student Recruitment Marketing - Media Buying and Campaign Services" under the services category, specifically focusing on advertising campaign services. This procurement is in the award stage, having an anticipated contract value of £2.4 million GBP over an initial two-year term, with potential extensions that could increase the spend to £1-1.2 million GBP per additional year. The tender period has ended, and the supplier awarded the contract is Net Natives Ltd, located in Brighton, UK. The procurement was executed using an open procedure in which multiple bidders were encouraged to participate.

This tender presents valuable opportunities for businesses involved in media buying, advertising, and campaign management services, especially those that can offer a comprehensive suite of services including media insights, creative design, and account management. Businesses that excel in domestic and international advertising strategies and can demonstrate the ability to generate leads through creative campaigns would be particularly well-suited to compete for this contract. With registered small and medium enterprises (SMEs) also submitting bids, this is a significant chance for similar businesses to engage in a growing education sector market.

## Notice

The University of York is pleased to invite tenders from strategically-focussed media buying agencies, for the development and delivery of creative, successful and cost effective student recruitment advertising campaigns that will result in increased lead generation. For the purposes of this tender, a campaign refers to the full end to end process, incorporating some / all of the minimum services listed below.Media buying / advertising services (domestic and international markets);Campaign management;Account management (including reporting);Media insights and intelligence;Creative design (limited to adapting existing campaign content);Copywriting and proofing;Concept development / positioning;Content and creative development and delivery;Media sales and enquiry service. Potential Providers must be able to offer all of the services above to be eligible for participation. Further details are available in the Invitation to Tender documents.

### Lot Information

Lot 1

As stated in II.1.4. Additional information: The estimated value is based on the 2 year initial term.

Renewal: 3 x 1 year extension possible after the initial term by mutual agreement

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/021188-2022 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 2 Aug 2022 |
| Submission deadline | 10 Sep 2021 |
| Future notice date | Not specified |
| Award date | 10 Dec 2021 |
| Contract period | Not specified |
| Recurrence | 5 years from now if all extension options are exercised. |

## Values

| Field | Value |
| --- | --- |
| Tender value | £2,400,000 |
| Lots value | £2,400,000 |
| Awards value | Not specified |
| Contracts value | £2,400,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | UNIVERSITY OF YORK |
| Locality | YORK |
| Post town | York |
| Postcode | YO10 5DD |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE2 North Yorkshire |
| ITL 3 | TLE21 York |
| Local authority | York |
| Electoral ward | Hull Road |
| Westminster constituency | York Central |
| Delivery location | TLE21 York |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | NET NATIVES |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341400 - Advertising campaign services

## Release History

- 2 Aug 2022 at 19:28 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/021188-2022
- 5 Aug 2021 at 19:21 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/018967-2021

## Notice URLs

- http://www.york.ac.uk
- https://in-tendhost.co.uk/york/aspx/Home

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02d186. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-02d186.json.