---
title: "Untold stories of sustainability in the UK's luxury sector"
ocid: "ocds-h6vhtk-02d3f1"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02d3f1"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-02d3f1.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-02d3f1.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "CABINET OFFICE"
published: "2021-08-12"
---

# Untold stories of sustainability in the UK's luxury sector

Buyer: CABINET OFFICE  
Current stage: Award  
OCID: ocds-h6vhtk-02d3f1

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## Summary

The Cabinet Office in the UK is leading a procurement process titled "Untold stories of sustainability in the UK's luxury sector," which is categorised under services related to television and radio broadcast transmission. The contract is currently in the Award stage, with an intention to award the contract to BBC Global News Limited for a total value of £225,000. The VEAT notice published on 12th August 2021 indicates that the contract will not be entered into until at least 10 days after publication, allowing for transparency in the procurement process. The service aims to attract over 150 million unique browsers from key markets, including North America, Europe, and Asia Pacific, over a 12-month period.

This tender presents significant opportunities for businesses involved in digital media, content production, and marketing services, particularly those that can leverage a strong international presence and demonstrate editorial credibility. Companies that are able to deliver high-quality digital marketing campaigns or possess the capacity to produce compelling documentary-style content would be well-positioned to compete. The emphasis on sustainability messaging and targeting high-net-worth individuals further suggests that businesses with experience in the luxury sector or those offering innovative solutions in sustainability would find this contract suitable for their capabilities.

## Notice

Cabinet Office requires provision of services that includes a digital platform housing bespoke content on the suppliers website that will attract a target of over 150 million unique browsers from the GREAT campaign's key markets (North America, Europe and Asia Pacific) over a 12-month period. As well as provide a targeted digital media campaign that will create millions of global impressions in GREAT's key markets by leveraging their depth of international reach to distribute and promote this work. The supplier will have a targeted audience of high-net-worth individuals as well as have a high volume of visits for a sustainable audience to target GREAT's key audience demographics, including C-Suite Executives, frequent travellers, consumers of 'Luxury' and those with a pre-disposition to sustainability messaging. Delivery of six documentary style films and a global digital marketing campaign with the objective to improve perceptions of the UK's sustainability credentials internationally.

### Lot Information

Lot 1

This Voluntary Ex-Ante Transparency (VEAT) Notice is published setting out Cabinet Office intention to award BBC on the grounds of Regulation 32(2)(b)(ii): 32(2)(b) where the works, supplies or services can be supplied only by a particular economic operator for any of the following reasons: (ii) competition is absent for technical reasons. In the context of the procurement, competition is absent for the technical reasons set out below. Given the specific services required (as described above), no reasonable alternative or substitute supplier exists. The absence of competition is not the result of an artificial narrowing down of the parameters of the procurement. In particular, this procurement was for the whole of the GREAT campaign. - The BBC is the only broadcaster that broadcasts in the local languages across all GREAT priority markets. The BBC page is available in 44 languages and covers all relevant markets. - BBC StoryWorks production and editorial work is held to the overarching BBC Royal Charter which includes stringent checks and processes to ensure that all content produced is credible, substantiated, compliant and factually correct. The editorial standards of the Royal Charter are unique to the BBC and put BBC StoryWorks in a position to deliver a credible message about the UK's sustainability to the world. BBC is the only supplier who upholds the level of editorial standards required. - BBC is the only supplier whose reach spans GREAT's required audiences and markets and includes: * 155 million unique monthly browsers globally * 65.3 million North American unique monthly browsers * 40.8 million Asia Pacific unique monthly browsers * 30.9 million European unique monthly browsers - BBC is the only supplier who can reach the GREAT campaign's target demographics in the quantity required for this project. BBC's international audiences align with the GREAT campaign's target audience with 67% more likely to have a C-Suite role, 42% more likely to be a business decision maker and 71% being international travellers. This will not just support GREAT's overarching aim to drive positive perception change, but will support GREAT's delivery partners through driving trade, investment and tourism decisions.

### Procurement Information

This Voluntary Ex-Ante Transparency (VEAT) Notice is published setting out Cabinet Office intention to award BBC on the grounds of Regulation 32(2)(b)(ii): 32(2)(b) where the works, supplies or services can be supplied only by a particular economic operator for any of the following reasons: (ii) competition is absent for technical reasons. In the context of the procurement, competition is absent for the technical reasons set out below. Given the specific services required (as described above), no reasonable alternative or substitute supplier exists. The absence of competition is not the result of an artificial narrowing down of the parameters of the procurement. In particular, this procurement was for the whole of the GREAT campaign. - The BBC is the only broadcaster that broadcasts in the local languages across all GREAT priority markets. The BBC page is available in 44 languages and covers all relevant markets. - BBC StoryWorks production and editorial work is held to the overarching BBC Royal Charter which includes stringent checks and processes to ensure that all content produced is credible, substantiated, compliant and factually correct. The editorial standards of the Royal Charter are unique to the BBC and put BBC StoryWorks in a position to deliver a credible message about the UK's sustainability to the world. BBC is the only supplier who upholds the level of editorial standards required. - BBC is the only supplier whose reach spans GREAT's required audiences and markets and includes: * 155 million unique monthly browsers globally * 65.3 million North American unique monthly browsers * 40.8 million Asia Pacific unique monthly browsers * 30.9 million European unique monthly browsers - BBC is the only supplier who can reach the GREAT campaign's target demographics in the quantity required for this project. BBC's international audiences align with the GREAT campaign's target audience with 67% more likely to have a C-Suite role, 42% more likely to be a business decision maker and 71% being international travellers. This will not just support GREAT's overarching aim to drive positive perception change, but will support GREAT's delivery partners through driving trade, investment and tourism decisions.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/019586-2021 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Negotiated without publication of a contract notice |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 12 Aug 2021 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 11 Aug 2021 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £225,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | CABINET OFFICE |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1A 2AS |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | BBC GLOBAL NEWS LIMITED T/AS BBC STORYWORKS COMMERCIAL PRODUCTIONS |

## CPV Codes

### Divisions

- 64 - Postal and telecommunications services

### Codes

- 64228000 - Television and radio broadcast transmission services

## Release History

- 12 Aug 2021 at 12:03 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/019586-2021

## Notice URLs

- http://www.Gov.uk
- https://gcs.civilservice.gov.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02d3f1. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-02d3f1.json.