---
title: "Digital and Social Media Agency Services (China)"
ocid: "ocds-h6vhtk-02d465"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02d465"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-02d465.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-02d465.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "UNIVERSITY OF DUNDEE"
published: "2022-01-06"
---

# Digital and Social Media Agency Services (China)

Buyer: UNIVERSITY OF DUNDEE  
Current stage: Award  
OCID: ocds-h6vhtk-02d465

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-02d465.json)

## Summary

The University of Dundee is conducting a procurement process for Digital and Social Media Agency Services, focusing on the Chinese market. The project is classified under advertising and marketing services and aims to enhance the university's digital presence and effectiveness in China, which is a crucial market for their international operations. Currently, this tender is at the Award stage, having been officially signed and initiated on December 8, 2021. The primary activities are expected to continue for a contract period of up to 60 months, with an additional investment value of £500,000 allocated for related services. Interested parties should note that the initial tender period concluded on September 13, 2021.

This procurement presents substantial growth opportunities for businesses specialising in digital marketing, particularly those with expertise in Chinese social media platforms and the educational sector. Companies that can demonstrate experience with international brands and effective advertising strategies tailored for the Chinese audience would be particularly well-suited to compete for future related contracts. The procurement method utilised is an open procedure, inviting a diverse range of suppliers, including SMEs, to participate and contribute their expertise in digital advertising to enhance the university’s outreach and engagement in China.

## Notice

The University of Dundee (UoD) have a requirement for an expert in Chinese marketing, to provide us with a full digital service. China is our most important international market where we have a small team covering student recruitment, marketing and managing our partnerships with Chinese universities.

### Lot Information

Lot 1

China is our most important international market where we have a small team covering student recruitment, marketing and managing our partnerships with Chinese universities. The University of Dundee (UoD) have a requirement for an expert in Chinese marketing, to provide us with a full digital service: - Specialist knowledge of new and existing Chinese social media platforms. - Experience of generating excellent return on investment from paid advertising on these platforms. - Experience of working for international brands, ideally some experience of working for education providers. - Provide advice on how to align our brand with Chinese social media platforms, adapting to Chinese culture, linguistics and user experiences. - Provide advice on the right platforms to use for individual campaigns and targets. - Experts in social media advertising, search engine marketing and programmatic. - Provide interim campaign reports and recommendations for changes to improve return on investment. - Provide detailed data reports at the end of individual campaigns and recommendations for future campaigns. - Provide and apply insights into new platforms and advertising opportunities. - Be experts at reaching specific target markets through detailed targeting according to age, income, interests etc, targeting prospective students, their parents and industry professionals. - Be experts at optimizing ad campaigns and driving results. - Provide advice on content that will resonate with these audiences, whilst also keeping content on brand. - Generate excellent results, using the right content and budget at the right time. - Assist us in developing a paid social media strategy and execute the agreed campaigns.

Renewal: Two optional extension of 12 months each. Maximum contract term 60 months (5 years)

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/000299-2022 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 6 Jan 2022 |
| Submission deadline | 13 Sep 2021 |
| Future notice date | Not specified |
| Award date | 8 Dec 2021 |
| Contract period | Not specified |
| Recurrence | 4.5 years from award |

## Values

| Field | Value |
| --- | --- |
| Tender value | £500,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | UNIVERSITY OF DUNDEE |
| Locality | DUNDEE |
| Post town | Dundee |
| Postcode | DD1 4HN |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM0 Eastern Scotland |
| ITL 3 | TLM03 Angus and Dundee City |
| Local authority | Dundee City |
| Electoral ward | West End |
| Westminster constituency | Dundee Central |
| Delivery location | TLM71 Angus and Dundee City |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | EMERGING COMMUNICATIONS |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79342000 - Marketing services
- 79413000 - Marketing management consultancy services

## Release History

- 6 Jan 2022 at 11:25 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/000299-2022
- 13 Aug 2021 at 10:05 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/019702-2021

## Notice URLs

- http://www.dundee.ac.uk
- http://www.publicconrtactsscotland.gov.uk
- http://www.publiccontractsscotland.gov.uk
- https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000662880
- https://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA00105

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02d465. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-02d465.json.