---
title: "PS005A Strategic Planning Media Buying"
ocid: "ocds-h6vhtk-02d5e5"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02d5e5"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-02d5e5.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-02d5e5.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "BIRMINGHAM CITY UNIVERSITY"
published: "2021-08-17"
---

# PS005A Strategic Planning Media Buying

Buyer: BIRMINGHAM CITY UNIVERSITY  
Current stage: Award  
OCID: ocds-h6vhtk-02d5e5

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02d5e5)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-02d5e5.json)

## Summary

Birmingham City University is conducting an open tender for the project titled "PS005A Strategic Planning Media Buying." This procurement process falls under the marketing services category and is based in Birmingham, with a complete status. The contract is intended for a duration of three years, with an option to extend for an additional two years, totalling up to five years. The deadline for responses has not been specified, but interested parties are encouraged to reference the earlier engagement notice issued on 2 February 2020 for context on the market engagement.

This tender presents an excellent opportunity for digital marketing and media buying agencies seeking to expand their business within the education sector. Businesses that specialise in strategic marketing campaigns across multiple platforms, including social media, television, and online advertising, would find this contract particularly relevant. With a competitive bidding environment, this is a chance for both established firms and small-medium enterprises (SMEs) to showcase their capabilities in delivering comprehensive marketing strategies for a prominent university.

## Notice

Birmingham City University is looking for a full service strategic planning and media buying agency. Working with the university to plan, manage and report on all strategic marketing campaigns across a range of channels and platforms such as TV, VoD, cinema, radio, online (including SEM, programmatic, DAX, GDN, Native), social media (including Facebook, Instagram, Twitter, Snapchat) and Education Channels (including UCAS, WhatUni, The Student Room, IDP Connect). Please note that the University has an outdoor media supplier therefore, outdoor media buying is excluded from this opportunity. This contract will be for a period of 3 years with an option to extend for a further period of 2 years for the total of a 5-year contract term. Please note, this tender opportunity is the next stage of the process following the issue of the early engagement PIN notice, issued on 2 February 2020 to understand the market and the capacity within that to start early engagement with suppliers.

### Lot Information

Lot 1

Birmingham City University is looking for a full service strategic planning and media buying agency. Working with the university to plan, manage and report on all strategic marketing campaigns across a range of channels and platforms such as TV, VoD, cinema, radio, online (including SEM, programmatic, DAX, GDN, Native), social media (including Facebook, Instagram, Twitter, Snapchat) and Education Channels (including UCAS, WhatUni, The Student Room, IDP Connect). Please note that the University has an outdoor media supplier therefore, outdoor media buying is excluded from this opportunity. This contract will be for a period of 3 years with an option to extend for a further period of 2 years for the total of a 5-year contract term. Please note, this tender opportunity is the next stage of the process following the issue of the early engagement PIN notice, issued on 2 February 2020 to understand the market and the capacity within that to start early engagement with suppliers. Additional information: ERDF Grant Funding

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/020086-2021 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 17 Aug 2021 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 29 Jun 2020 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £4,000,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BIRMINGHAM CITY UNIVERSITY |
| Additional buyers | EUROPEAN UNION |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B5 5JU |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Nechells |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | TLG31 Birmingham |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | AGDEN |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 17 Aug 2021 at 13:14 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/020086-2021

## Notice URLs

- http://bcu.ac.uk
- http://www.bcu.ac.uk
- https://ted.europa.eu/udl?uri=TED:NOTICE:114840-2020:TEXT:EN:HTML
- https://www.adgenuk.com
- https://www.delta-esourcing.com/delta/buyers/tenders/viewTenderStatus.html?id=497389970
- https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=619360996
- https://www.delta-esourcing.com/suppliers/tender-opportunities/
- https://www.delta-esourcing.com/suppliers/tender-opportunities/,15BartholomewRow,UniversityHouse

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02d5e5. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-02d5e5.json.