---
title: "Media Campaign Delivery for the UK Global Screen Fund"
ocid: "ocds-h6vhtk-02d619"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02d619"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-02d619.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-02d619.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "BRITISH FILM INSTITUTE"
published: "2022-01-06"
---

# Media Campaign Delivery for the UK Global Screen Fund

Buyer: BRITISH FILM INSTITUTE  
Current stage: Award  
OCID: ocds-h6vhtk-02d619

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## Summary

The British Film Institute (BFI) has issued a contract titled "Media Campaign Delivery for the UK Global Screen Fund," aimed at promoting UK screen content internationally through a comprehensive advertising campaign. The procurement process is currently at the award stage, with the contract having a value of £150,000. The tender was initiated as an open procurement method, with a specific focus on advertising and marketing services. Key dates include the start of the awarding period on 1st September 2021, and the bid submission deadline was set for 1st September 2021. The geographical focus for this initiative is the entire United Kingdom.

This tender represents a significant opportunity for businesses within the advertising and marketing sector, particularly those specialising in creating multi-territory promotional campaigns. Companies that are agile, innovative, and capable of delivering high-quality advertising services across various media formats will find this an ideal competition. Additionally, small to medium-sized enterprises (SMEs) may have a distinct advantage, given that the winning bid in this instance was submitted by Total Media Ltd, a SME based in London.

## Notice

The purpose of this contract is to implement the new brand strategy for promoting UK screen content internationally. The multi-territory promotional and activation campaign will deliver across print, branded spaces, digital and physical channels to promote and showcase the UK screen sector. The vision for this promotional campaign is to reposition UK screen content on a global stage. It will execute a new and lasting narrative, creating meaning and resonating with consumer audiences to powerfully sell and promote UK content internationally.

### Lot Information

Lot 1

The UK Global Screen Fund is a one year pilot fund designed to boost international development, production and distribution opportunities for the UK's independent screen sector. The new PS7 million fund targets support across the screen sector including film, TV, animation, documentary and interactive narrative games content. Financed by DCMS and administered by the BFI, it is focused on accelerating export growth, boosting revenues to independent UK screen companies, deepening international relationships and increasing reach to new global audiences.Aimed at boosting the international competitiveness of UK screen content whilst growing the revenue and sustainability of domestic independent businesses, the fund is designed to help develop and produce projects with international appeal, expand the worldwide distribution of UK content and encourage collaboration with international partners.A key pillar of the UK Global Screen Fund is an international promotional campaign for UK screen content. Informed by newly commissioned audience perception research focusing on key international territories, the campaign will engage global audiences and reflect the extraordinary quality and diversity of screen content coming from the UK. Recognising the vital role of film, TV, animation, documentary and interactive in shaping how the UK is viewed around the world, the activation of this major campaign will showcase independent UK screen content through multi-territory promotion of talent, content, and companies.Having already commissioned the development of an international brand strategy, alongside audience perception research, the BFI is now seeking to commission an agency to undertake the implementation of an international campaign to promote UK screen content to audiences around the world. Following the delivery of creative assets, the 12-month campaign will focus on the roll out of the new brand strategy through media based activity, working alongside events-based activity (separate Events Campaign tender).The purpose of this contract is to implement the new brand strategy for promoting UK screen content internationally. The multi-territory promotional and activation campaign will deliver across print, branded spaces, digital and physical channels to promote and showcase the UK screen sector. The vision for this promotional campaign is to reposition UK screen content on a global stage. It will execute a new and lasting narrative, creating meaning and resonating with consumer audiences to powerfully sell and promote UK content internationally.

Renewal: This contract is for the pilot year and if the project extends beyond its pilot year there woudl be an option to further extend the contract

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/000350-2022 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 6 Jan 2022 |
| Submission deadline | 1 Sep 2021 |
| Future notice date | Not specified |
| Award date | 6 Jan 2022 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £150,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £150,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BRITISH FILM INSTITUTE |
| Locality | LONDON |
| Post town | West London |
| Postcode | W1T 1LN |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI36 Camden |
| Local authority | Camden |
| Electoral ward | Bloomsbury |
| Westminster constituency | Holborn and St Pancras |
| Delivery location | TLI London, TLI32 Westminster |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | TOTAL MEDIA |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79341400 - Advertising campaign services

## Release History

- 6 Jan 2022 at 15:51 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/000350-2022
- 17 Aug 2021 at 16:33 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/020138-2021

## Notice URLs

- http://www.bfi.org.uk
- http://www.bfi.org.uk/
- https://in-tendhost.co.uk/bfi/aspx/Home

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02d619. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-02d619.json.