---
title: "2021_Marketing - British Council - Marketing Automation Programme"
ocid: "ocds-h6vhtk-02dd05"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02dd05"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-02dd05.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-02dd05.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "BRITISH COUNCIL"
published: "2021-09-03"
---

# 2021_Marketing - British Council - Marketing Automation Programme

Buyer: BRITISH COUNCIL  
Current stage: Award  
OCID: ocds-h6vhtk-02dd05

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02dd05)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-02dd05.json)

## Summary

The procurement process, initiated by the British Council, pertains to the "Marketing Automation Programme" aimed at enhancing digital engagement through specialised services in the marketing and business intelligence software development industry. The programme, intended to be executed in July/August 2021, is located in Manchester, UK, and was designated as an open tender. However, it was ultimately cancelled, halting the advancement to subsequent stages such as award or contract finalisation.

This tender represents a significant opportunity for businesses skilled in marketing automation, software development, and customer engagement strategies. Companies that offer tailored marketing solutions or platforms capable of optimising customer interactions will find this market appealing. The focus on developing a marketing system that fosters personalised customer experiences presents a niche for innovation and growth within the digital marketing landscape, particularly for firms proficient in data analytics and customer relationship management.

## Notice

Intention to procure a Marketing Automation Platform during July/August 2021. The objective of this programme is to procure and implement a marketing automation platform that will enable us to increase our digital engagement with audiences at scale and help us transform the customer relationship from a transactional conversion to an intimate and long-lasting nurtured relationship. Embedding a Marketing Automation Platform links strongly into our strategic priorities by: 1. Offering a more personalised experience to all our customers at the right time, in their preferred format, through their preferred channel with an array of content and product offers based on their behaviours and preferences online.2. Enabling our marketing functions in optimizing the marketing strategies by tracking the engagement, capturing leads and nurturing them to improve conversions. Also, supporting to improve customer retention and reduce churn.

### Lot Information

Lot 1

Intention to procure a Marketing Automation Platform during July/August 2021. The objective of this programme is to procure and implement a marketing automation platform that will enable us to increase our digital engagement with audiences at scale and help us transform the customer relationship from a transactional conversion to an intimate and long-lasting nurtured relationship. Embedding a Marketing Automation Platform links strongly into our strategic priorities by: 1. Offering a more personalised experience to all our customers at the right time, in their preferred format, through their preferred channel with an array of content and product offers based on their behaviours and preferences online.2. Enabling our marketing functions in optimizing the marketing strategies by tracking the engagement, capturing leads and nurturing them to improve conversions. Also, supporting to improve customer retention and reduce churn.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/021910-2021 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 3 Sep 2021 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 3 Sep 2021 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Cancelled |
| Lots status | Cancelled |
| Awards status | Unsuccessful |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BRITISH COUNCIL |
| Locality | MANCHESTER |
| Post town | Manchester |
| Postcode | M1 6BB |
| Country | England |
| ITL 1 | TLD North West (England) |
| ITL 2 | TLD3 Greater Manchester |
| ITL 3 | TLD33 Manchester |
| Local authority | Manchester |
| Electoral ward | Piccadilly |
| Westminster constituency | Manchester Central |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support

### Codes

- 72212480 - Sales, marketing and business intelligence software development services

## Release History

- 3 Sep 2021 at 14:43 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/021910-2021

## Notice URLs

- https://in-tendhost.co.uk/britishcouncil/aspx/Home

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02dd05. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-02dd05.json.