---
title: "September 2021-Marketing - British Council Marketing Automation Programme"
ocid: "ocds-h6vhtk-02dd16"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02dd16"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-02dd16.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-02dd16.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "BRITISH COUNCIL"
published: "2022-02-21"
---

# September 2021-Marketing - British Council Marketing Automation Programme

Buyer: BRITISH COUNCIL  
Current stage: Award  
OCID: ocds-h6vhtk-02dd16

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02dd16)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-02dd16.json)

## Summary

The British Council is seeking to enhance its digital engagement through the procurement of a Marketing Automation Platform, as detailed in the tender titled "September 2021-Marketing - British Council Marketing Automation Programme." Conducted under the open procurement method, the tender process is currently complete, with the contract being awarded on 18th February 2022. This tender falls within the services category, specifically focusing on sales, marketing, and business intelligence software development services, and is located in the UK. The successful contract value is £2,854,376, following the evaluation of bids submitted before the tender deadline on 4th October 2021.

This opportunity allows businesses that specialise in marketing technology and automation services to significantly engage with the British Council, a reputable body governed by public law. Companies offering innovative marketing solutions, data-driven customer engagement strategies, and personalised software platforms would be particularly well-suited to compete in this procurement. Engaging with this type of public contract can help these businesses to establish themselves within the public sector, expand their client base, and enhance their visibility in the marketing technology landscape.

## Notice

British Council intend to procure a Marketing Automation Platform during October/November 2021. Please first complete he NDA and submit to gain access to the tender documents.The objective of this programme is to procure and implement a marketing automation platform that will enable us to increase our digital engagement with audiences at scale and help us transform the customer relationship from a transactional conversion to an intimate and long-lasting nurtured relationship. Embedding a Marketing Automation Platform links strongly into our strategic priorities by: 1. Offering a more personalised experience to all our customers at the right time, in their preferred format, through their preferred channel with an array of content and product offers based on their behaviours and preferences online.2. Enabling our marketing functions in optimizing the marketing strategies by tracking the engagement, capturing leads and nurturing them to improve conversions. Also, supporting to im

### Lot Information

Lot 1

The British Council is releasing this expression of interest with an intention to procure a Marketing Automation Platform during October/November 2021. The objective of this programme is to procure and implement a marketing automation platform that will enable us to increase our digital engagement with audiences at scale and help us transform the customer relationship from a transactional conversion to an intimate and long-lasting nurtured relationship.Embedding a Marketing Automation Platform links strongly into our strategic priorities by:1. Offering a more personalised experience to all our customers at the right time, in their preferred format, through their preferred channel with an array of content and product offers based on their behaviours and preferences online.2. Enabling our marketing functions in optimizing the marketing strategies by tracking the engagement, capturing leads and nurturing them to improve conversions. Also, supporting to improve customer retention and reduce churn.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/004845-2022 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 21 Feb 2022 |
| Submission deadline | 4 Oct 2021 |
| Future notice date | Not specified |
| Award date | 18 Feb 2022 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £3,000,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £2,854,376 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BRITISH COUNCIL |
| Locality | MANCHESTER |
| Post town | Manchester |
| Postcode | M1 6BB |
| Country | England |
| ITL 1 | TLD North West (England) |
| ITL 2 | TLD3 Greater Manchester |
| ITL 3 | TLD33 Manchester |
| Local authority | Manchester |
| Electoral ward | Piccadilly |
| Westminster constituency | Manchester Central |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 2 |
| Supplier names | HUBLE DIGITAL; HUBSPOT |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support

### Codes

- 72212480 - Sales, marketing and business intelligence software development services

## Release History

- 21 Feb 2022 at 16:13 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/004845-2022
- 3 Sep 2021 at 15:30 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/021927-2021

## Notice URLs

- https://in-tendhost.co.uk/britishcouncil/aspx/Home

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02dd16. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-02dd16.json.