---
title: "Supply of Search Engine Optimisation Services"
ocid: "ocds-h6vhtk-02dd39"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02dd39"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-02dd39.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-02dd39.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "AHDB"
published: "2022-01-20"
---

# Supply of Search Engine Optimisation Services

Buyer: AHDB  
Current stage: Award  
OCID: ocds-h6vhtk-02dd39

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-02dd39.json)

## Summary

The Agriculture and Horticulture Development Board (AHDB) has recently completed a tender process for the "Supply of Search Engine Optimisation Services". This procurement falls under the services category, specifically within the web search engine providers industry. The contract, valued at £200,000, aimed to engage a supplier to partner with AHDB's in-house Digital Content team to enhance their SEO and SEM activities. The procurement method employed was an open procedure, and the initial contract period began on 1 January 2022, with the potential for extensions that could last until January 2026. The successful supplier for this contract was Liberty Marketing.

This tender presents significant growth opportunities for businesses specialising in digital marketing, particularly in search engine optimisation and marketing. Companies that can demonstrate expertise in SEO strategy development, website analysis, and PPC campaign management would be well-suited to compete for future opportunities with the AHDB. Additionally, firms that can offer innovative solutions and high-quality, engaging content development stand to greatly benefit from this ongoing procurement relationship.

## Notice

AHDB is wanting to procure a supplier to work as a partner with the in-house Digital Content team to support across AHDB's requirements for search engine optimisation (SEO) and search engine marketing (SEM) activity. The scope of the contract will make the supplier the sole SEO and SEM partner for all AHDB sectors. A comprehensive list of projects is yet to be defined. The successful supplier will work with different teams and websites across AHDB as required.

### Lot Information

Lot 1

The successful supplier will need to provide guidance on current best practice and technical support for projects through the following: * SEO strategy development - how to improve ranking of target keywords/phrases, improving quality and quantity of organic search traffic etc. * Analysis of current websites, identifying both on and off-site SEO opportunities * Keyword research to identify trends/opportunities * Reviewing content for SEO activity * Identifying opportunities through competitive research analysis * Strategic planning and creation of PPC ad campaigns to meet varied objectives across AHDB functions

Renewal: Initial contract runs from Jan 22 to Jan 24, with the option to extend for 2 further periods of 12 months each, therefore 2+1+1 . This would take the contract to January 2026 if all options of extension are taken up.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/001787-2022 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 20 Jan 2022 |
| Submission deadline | 15 Oct 2021 |
| Future notice date | Not specified |
| Award date | 16 Dec 2021 |
| Contract period | 1 Jan 2022 - 1 Jan 2026 |
| Recurrence | Extensions are mentioned within this opportunity, therefore a further opportunity notice would be required estimated date of August/September 2025 |

## Values

| Field | Value |
| --- | --- |
| Tender value | £200,000 |
| Lots value | £200,000 |
| Awards value | Not specified |
| Contracts value | £200,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | AHDB |
| Locality | KENILWOTH |
| Post town | Coventry |
| Postcode | CV8 2TL |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG13 Warwickshire CC |
| Local authority | Warwick |
| Electoral ward | Cubbington & Leek Wootton |
| Westminster constituency | Kenilworth and Southam |
| Delivery location | TLG13 Warwickshire CC |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | LIBERTY MARKETING |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support

### Codes

- 72414000 - Web search engine providers

## Release History

- 20 Jan 2022 at 22:45 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/001787-2022
- 3 Sep 2021 at 21:45 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/021962-2021

## Notice URLs

- https://defra.bravosolution.co.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02dd39. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-02dd39.json.