---
title: "Customer Insights Programme: Market Research Tender"
ocid: "ocds-h6vhtk-02e1ce"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02e1ce"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-02e1ce.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-02e1ce.json"
source: "Find A Tender Service"
current_stage: "Tender"
buyer: "FAIR4ALL FINANCE LIMITED"
published: "2021-09-17"
---

# Customer Insights Programme: Market Research Tender

Buyer: FAIR4ALL FINANCE LIMITED  
Current stage: Tender  
OCID: ocds-h6vhtk-02e1ce

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-02e1ce.json)

## Summary

The procurement process is being conducted by Fair4All Finance Limited for the "Customer Insights Programme: Market Research Tender," classified under research services. This open tender is currently active and will take place in London, UK. Applicants should submit their bids by 30 September 2021, with the contract expected to commence shortly thereafter on 11 October 2021. The total value of the contract is set at £165,000, covering a project period of up to 360 days and divided into three separate lots focusing on customer segmentation, marketing pathways, and ethnographic research.

This tender presents a significant opportunity for businesses involved in market research, customer insights development, and ethnographic studies. Companies that specialise in understanding low-income customer behaviours and engagement with financial services would be particularly well-suited to tender for this procurement. With an emphasis on delivering actionable insights for financial service providers, successful bidders could position themselves as key partners in enhancing financial inclusion strategies for underserved communities.

## Notice

Fair4All Finance is seeking a provider, or multiple providers, to support our broad customer insights programme. This programme is split into three sections (lots), two of which will take place in 2021 and a third which may take place in 2022 depending on priorities and annual planning. Full information is available on the Fair4All Finance website.

### Lot Information

Lot 1

This programme is split into three sections (lots). Lot 1: Customer segmentation: Developing understanding of customers in the bottom four income deciles with the outcome of a clearly defined segmentation model. This will help providers better understand low-income customers and those excluded from financial services. This segmentation must focus on customers and their broad range of financial needs including credit usage, savings, banking and insurance. Lot 2: Marketing, brand and purchase decision pathways: we want a deep understanding of how these customers interact with financial services providers when making purchase decisions. This must include the channels used to research and access financial services, brand strength and sentiment, how customers respond to marketing activity and practical recommendations of how providers can effectively reach these customers. Lot 3 (to be confirmed): Ethnographic research and persona development to improve understanding of customer segments and embed learnings.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/023131-2021 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 17 Sep 2021 |
| Submission deadline | 30 Sep 2021 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £165,000 |
| Lots value | £165,000 |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Active |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | FAIR4ALL FINANCE LIMITED |
| Locality | LONDON |
| Post town | East London |
| Postcode | E1 6LS |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI42 Tower Hamlets |
| Local authority | Tower Hamlets |
| Electoral ward | Spitalfields & Banglatown |
| Westminster constituency | Bethnal Green and Stepney |
| Delivery location | TLI London |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73110000 - Research services
- 73300000 - Design and execution of research and development

## Release History

- 17 Sep 2021 at 06:44 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/023131-2021

## Notice URLs

- https://fair4allfinance.org.uk/
- https://fair4allfinance.org.uk/invitations-to-tender/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02e1ce. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-02e1ce.json.