---
title: "BTA1626 - Product Distribution & Awareness Partnership in India"
ocid: "ocds-h6vhtk-02e2a3"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02e2a3"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-02e2a3.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-02e2a3.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "VISITBRITAIN/VISITENGLAND"
published: "2021-12-30"
---

# BTA1626 - Product Distribution & Awareness Partnership in India

Buyer: VISITBRITAIN/VISITENGLAND  
Current stage: Award  
OCID: ocds-h6vhtk-02e2a3

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## Summary

The procurement process titled "B2B awareness & product distribution campaign – Via a Consolidator in India" is being conducted by VisitBritain/VisitEngland, a UK national agency based in London. This tender is currently in the active stage and has a submission deadline of 20 October 2021. The procurement method is an open procedure, and the total budget allocated for this service is £300,000. The primary industry category for this project falls under advertising campaign services, aimed at enhancing B2B awareness and product distribution in India.

This tender offers significant opportunities for businesses focused on marketing and advertising services, particularly those experienced in B2B campaigns within international markets. Firms with expertise in creating distribution strategies and raising brand awareness in the travel sector would be well-suited to compete for this contract, especially those capable of engaging with travel consolidators in India to foster product visibility and promote UK destinations.

## Notice

Product Distribution & Awareness Partnership in India

### Lot Information

Lot 1

Travel-Trade awareness & distribution campaign with a B2B consolidator in India. Objective is to grow product distribution & create destination awareness about the UK amongst travel-trade buyers.

Renewal: Initial Term of 6 months, 1 optional renewal for 12 months maximum

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/032437-2021 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 30 Dec 2021 |
| Submission deadline | 20 Oct 2021 |
| Future notice date | Not specified |
| Award date | 6 Dec 2021 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £300,000 |
| Lots value | £300,000 |
| Awards value | Not specified |
| Contracts value | £120,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | VISITBRITAIN/VISITENGLAND |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1W 0BD |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | NIJHAWANGROUP LAP TRAVEL |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 30 Dec 2021 at 11:20 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/032437-2021
- 20 Sep 2021 at 14:51 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/023344-2021

## Notice URLs

- http://www.visitbritain.org
- https://visitbritain.force.com/s/Welcome

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02e2a3. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-02e2a3.json.