---
title: "BTA1616 - B2C campaign with an OTA in India"
ocid: "ocds-h6vhtk-02e2fc"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02e2fc"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-02e2fc.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-02e2fc.json"
source: "Find A Tender Service"
current_stage: "Tender"
buyer: "VISITBRITAIN/VISITENGLAND"
published: "2021-09-21"
---

# BTA1616 - B2C campaign with an OTA in India

Buyer: VISITBRITAIN/VISITENGLAND  
Current stage: Tender  
OCID: ocds-h6vhtk-02e2fc

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## Summary

VisitBritain/VisitEngland is procuring a three-year joint co-operative consumer campaign titled "BTA1616 - B2C campaign with an OTA in India", aimed at raising awareness and distributing tourism products to the UK. This procurement falls under the services category, specifically for advertising campaign services, with a total budget of £1,000,000. The open procedure is currently at the Tender stage, with bid submissions due by 7 October 2021. The bid opening is scheduled for 20 October 2021, marking the commencement of the award period.

This tender presents substantial opportunities for businesses in the advertising and tourism sectors, particularly those with experience in collaborative campaigns within the UK market. Companies specialising in digital marketing, especially those with a focus on travel and consumer outreach, will find this contract well-suited to their capabilities. Participation in this campaign could significantly enhance visibility and client acquisition for businesses aiming to engage with international tourism activities.

## Notice

A three year joint co-operative consumer campaign via an Online Travel Agent (OTA) to raise awareness & distribute tourism products to the UK.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/023433-2021 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 21 Sep 2021 |
| Submission deadline | 7 Oct 2021 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £1,000,000 |
| Lots value | £1,000,000 |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Active |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | VISITBRITAIN/VISITENGLAND |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1W 0BD |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341400 - Advertising campaign services

## Release History

- 21 Sep 2021 at 10:10 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/023433-2021

## Notice URLs

- http://www.visitbritain.org
- https://visitbritain-opportunities.secure.force.com/?searchtype=Projects
- https://visitbritain.force.com/s/Welcome

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02e2fc. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-02e2fc.json.