---
title: "The journey has started"
ocid: "ocds-h6vhtk-02e545"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02e545"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-02e545.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-02e545.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "WEST YORKSHIRE COMBINED AUTHORITY"
published: "2025-09-16"
---

# The journey has started

Buyer: WEST YORKSHIRE COMBINED AUTHORITY  
Current stage: Award  
OCID: ocds-h6vhtk-02e545

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02e545)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-02e545.json)

## Summary

The procurement process entitled "The journey has started" was orchestrated by the West Yorkshire Combined Authority, situated in Leeds, United Kingdom. This initiative falls under the services category, specifically focusing on advertising and marketing services. The procurement utilised a selective procurement method under a restricted procedure. The associated procurement lot was cancelled, while an award was made active on 5th September 2025, with McCann Erickson Central Limited securing the contract. The procurement's completion signifies a strategically planned process within the West Yorkshire region, aimed at enhancing integrated campaign briefs.

This tender provides substantial opportunities for businesses involved in advertising and marketing services, as it opens up avenues for high-value contracts with public sector entities. Companies proficient in campaign strategy, creative design, media relations and digital media integration are ideally positioned to benefit. The procurement framework initially allows for a sizeable contract valued at £444,652, indicating a robust growth potential for the businesses capable of meeting the quality and price criteria set forth by the West Yorkshire Combined Authority.

## Notice

Integrated campaign brief

### Lot Information

Lot 1

Integrated campaign brief

Renewal: The Framework will be for an initial two (2) year term with two 12-month optional extensions to be applied annually up to a maximum of two (2) years (maximum contract term of 4 years)

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/056870-2025 |
| Notice type | Planning Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | Not specified |
| Awardee scale | Large, SME |
| All stages | Planning, Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 16 Sep 2025 |
| Submission deadline | 12 Sep 2022 |
| Future notice date | 1 Dec 2021 |
| Award date | 9 Jan 2023 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £2,000,000 |
| Lots value | £2,000,000 |
| Awards value | Not specified |
| Contracts value | £2,444,652 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | WEST YORKSHIRE COMBINED AUTHORITY |
| Additional buyers | EUROPEAN UNION |
| Locality | LEEDS |
| Post town | Leeds |
| Postcode | LS1 2DE |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE4 West Yorkshire |
| ITL 3 | TLE42 Leeds |
| Local authority | Leeds |
| Electoral ward | Little London & Woodhouse |
| Westminster constituency | Leeds Central and Headingley |
| Delivery location | TLE4 West Yorkshire, TLE42 Leeds |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 5 |
| Supplier names | MCCANN ERICKSON CENTRAL; MCCANN ERICKSON CENTRAL LIMITED T/A MCCANN LEEDS; STEFFCO LTD T/A RESOURCE; THE ARK MARKETING & MEDIA; THOMPSON BRAND PARTNERS |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 16 Sep 2025 at 10:17 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/056870-2025
- 3 Feb 2023 at 18:39 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/003511-2023
- 11 Aug 2022 at 13:12 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/022167-2022
- 28 Sep 2021 at 09:08 - Planning - Planning Notice - https://www.find-tender.service.gov.uk/Notice/024021-2021

## Notice URLs

- https://in-tendhost.co.uk/westyorkshireca/aspx/Home
- https://uk.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=50785&B=UK
- https://uk.eu-supply.com/ctm/Company/CompanyInformation/Index/103257
- https://www.westyorks-ca.gov.uk
- https://www.westyorks-ca.gov.uk/
- https://yortender.eu-supply.com/ctm/Company/CompanyInformation/Index/103257

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02e545. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-02e545.json.