---
title: "Admittance to a panel for supply of Brand & Marketing Services and/or PR Agency Services"
ocid: "ocds-h6vhtk-02e7c3"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02e7c3"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-02e7c3.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-02e7c3.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "YORKSHIRE WATER SERVICES LIMITED"
published: "2022-10-12"
---

# Admittance to a panel for supply of Brand & Marketing Services and/or PR Agency Services

Buyer: YORKSHIRE WATER SERVICES LIMITED  
Current stage: Award  
OCID: ocds-h6vhtk-02e7c3

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## Summary

The Yorkshire Water Services Limited has completed a procurement process for establishing a framework agreement for Brand & Marketing Services and/or PR Agency Services. The procurement stage was conducted through a tender process, with the title "Admittance to a panel for supply of Brand & Marketing Services and/or PR Agency Services." The services are categorised under the main procurement category of services, specifically marketing services. The procurement process aimed at splitting the services into two lots: Brand & Marketing services and PR Agency services, seeking expressions of interest from potential bidders. Yorkshire Water Services Limited is the buying organisation situated in Bradford, United Kingdom.

This tender presents opportunities for businesses involved in brand development, marketing, and public relations. Companies specialising in brand strategy, brand campaigns, media buying, creation of brand collateral, and PR services would be well-suited to compete. The procurement process involved multiple stages, including pre-qualification questionnaires and case study assessments to evaluate bidders' capabilities and commercial offerings. Bidders needed to demonstrate an understanding of Yorkshire Water Services' requirements and capabilities in brand and marketing services. The contract, signed on 30th September 2022, includes activities such as brand campaigns, media buying, online content development, influencer marketing, and PR stunts to support media coverage.

## Notice

This notice is seeking expressions of interest for establishment of a Framework Agreement for Brand & Marketing and PR Agency services for Yorkshire Water Services' (referenced 'YWS' herein) different businesses. Services will be split into two lots as follows: * Brand & Marketing o Brand strategy o Brand campaigns o Media Buying o Creation of brand collateral o Branding design * PR Agency o Development of both on- and offline content plans o Development of online assets o Influencer marketing o Development and management of any PR stunts, photo calls etc. to support media coverage

### Lot Information

Brand and Marketing services

Support YWS in the delivery of associated Brand & Marketing activities including but not limited to: * Active participation in bidding for opportunities to deliver services within the Framework Agreement, on a brief-by-brief basis * Close interaction and collaboration with the YWS Marketing team for successful delivery of each initiative * Brand Strategy: Working on key internal and external strategic business communications across a range of channels and audiences as defined by the YWS Marketing team * Brand campaigns: Driving behavioural change and brand awareness from strategy creation through to delivery of on- and offline campaigns * Media buying * Demonstration of full mix of channel experience such as radio, TV, events, print, outdoor advertising, online advertising and direct marketing * Creation of basic brand collateral in accordance with approved brand guidelines * Branding design such as printed collateral (leaflets/letters/reports), presentations, signage, livery, infographics, copywriting and digital assets The process: Following the expression of interests to participate a pre-qualification questionnaire was shared with bidders upon receipt of the expression of interest. Bidders successful after PQQ round then were assessed over two ITT stages where both bidders capability and commercial offering was assessed. Bidders responded to case studies that evidence their depth and breadth of experience related to the future work among other qualitative questions. Bidders will be required to demonstrate an understanding of YWS requirements in their response. YWS might conduct reference checks related to the submitted case studies. Bidders that do not meet the minimum criteria, will be excluded from the process at this stage. Bidders were requested to submit commercials for the provision of the service.

Renewal: The initial contract term will be for 36 months, YWS reserves the option to extend further for 24 months and based on satisfactory performance of the contract by the service providers. Further details will be sent out in the procurement documents. The estimated value is based on the full potential contract term including renewal. (i.e. 36 months + 24 months).

PR agency services

Support YWS in the delivery of any required PR Agency services including but not limited to: * Active participation in bidding for opportunities to deliver services within the Framework Agreement, on a brief-by-brief basis * Close interaction and collaboration with the YWS Marketing team for successful delivery of each initiative * Development of both on- and offline content plans to drive media coverage and/or online social media engagement * Development of online assets to support the content plan * Influencer marketing * Development and management of any PR stunts or photo calls to support media coverage * Demonstration and application of media relations expertise * Development of content plans to support campaign activity Bidders are required to cover in full at least one of the above-mentioned lots to qualify. he process: Following the expression of interests to participate a pre-qualification questionnaire was shared with bidders upon receipt of the expression of interest. Bidders successful after PQQ round then were assessed over two ITT stages where both bidders capability and commercial offering was assessed. Bidders responded to case studies that evidence their depth and breadth of experience related to the future work among other qualitative questions. Bidders will be required to demonstrate an understanding of YWS requirements in their response. YWS might conduct reference checks related to the submitted case studies. Bidders that do not meet the minimum criteria, will be excluded from the process at this stage. Bidders were requested to submit commercials for the provision of the service.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/028635-2022 |
| Notice type | Tender Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 12 Oct 2022 |
| Submission deadline | 2 Nov 2021 |
| Future notice date | Not specified |
| Award date | 29 Sep 2022 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £7,500,000 |
| Lots value | £7,500,000 |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | YORKSHIRE WATER SERVICES LIMITED |
| Locality | BRADFORD |
| Post town | Bradford |
| Postcode | BD6 2SZ |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE4 West Yorkshire |
| ITL 3 | TLE41 Bradford |
| Local authority | Bradford |
| Electoral ward | Royds |
| Westminster constituency | Bradford South |
| Delivery location | TLE Yorkshire and The Humber |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341000 - Advertising services
- 79342000 - Marketing services
- 79416000 - Public relations services

## Release History

- 12 Oct 2022 at 08:43 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/028635-2022
- 4 Oct 2021 at 15:47 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/024662-2021

## Notice URLs

- http://www.yorkshirewater.com

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02e7c3. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-02e7c3.json.