---
title: "Agent to provide representation of Pork on behalf of AHDB in Mexico"
ocid: "ocds-h6vhtk-02e7d1"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02e7d1"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-02e7d1.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-02e7d1.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "AHDB"
published: "2021-10-04"
---

# Agent to provide representation of Pork on behalf of AHDB in Mexico

Buyer: AHDB  
Current stage: Award  
OCID: ocds-h6vhtk-02e7d1

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## Summary

The Agriculture and Horticulture Development Board (AHDB) is seeking an agent to represent British pork in Mexico. This tender is classified under public relations management services and is part of a limited procurement process initiated on 28 September 2021. The contract will cover a one-year period, beginning in October 2021. Despite efforts to engage local agencies, there were no submissions received by the closing date. To ensure effective engagement with the Mexican market, the AHDB plans to reassess their strategy and issue a new tender in the future as travel restrictions ease, allowing for better personal interactions with potential suppliers.

This contracting opportunity presents significant prospects for businesses, particularly those specialising in public relations and marketing services within the food sector. Companies with experience in developing export markets, particularly in the meat industry, will be well-positioned to compete. The successful provider will need to demonstrate proficiency in both English and Spanish, along with an understanding of local contexts and relationships within Mexico’s food distribution networks. The role also requires innovation in promoting British pork through targeted strategies and social media outreach, making this an appealing opportunity for SMEs in the sector.

## Notice

AHDB Exports is looking for a Spanish/English speaking representative/agent to develop the Mexican market for British pork on their behalf. The successful representative will be principally engaged on the pork sector, but some knowledge on beef and sheep sectors would be an advantage. AHDB are working towards access to provide British Beef and Lamb into Mexico, if and when permission is granted, there may be the possibility of additional work covering these products, and therefore it would be an advantage if suppliers had knowledge of this market also. The successful representative must have the expertise and experience to identify the right priority Mexican States, and ability to devise the best strategies to achieve effective market growth for British Pork within the Mexican market.

### Lot Information

Lot 1

The AHDB representative/agent requirements for the Mexican market include, but are not limited to: * Liaise effectively with the UK-based AHDB Export Manager for North America by regular telephone, email and face-to-face communication (when possible after travel restrictions are lifted). Once lifted, this may require foreign travel to AHDB Head Office or to major food events (e.g. SIAL Paris, Anuga) for meetings. The total number of face-to-face meetings, including at events, is expected to be a minimum of two per year (pre pandemic estimation). Obviously this is subject to change in the current climate, and therefore any KPI's set against this will be flexible. * Build and maintain effective relationships with pork exporters, agents, representatives, importers, distributors, food service operators and retailers. As appropriate, work jointly with these contacts to successfully deliver promotional activities on behalf of AHDB. * Create and expand the commercial platform for AHDB as a British Meat Exporter. This includes close liaison with Mexican retailers and distributors. * To open three accounts on the most popular social media platforms in Mexico for the food/meat sector. To be agreed with AHDB's Export Manager. * Development and delivery of a yearly activity plan, following agreement with the relevant AHDB assigned Manager. This must show the nature of activity and timings, along with provisional costs (again agreed with the assigned Manager). The yearly plan must be aligned to AHDB's financial year (April to March) and normally produced in Q3 and agreed in Q4 of the previous financial year (obviously this will not be the case in year one due to timings and release of tender. For year one the ti

### Procurement Information

This opportunity was advertised on Contracts Finder due to the value being under threshold, and no advantage advertising on FTS due to the opportunity being in Mexico, therefore the European reach would have provided little or no interest. Known agents (advised by DIT) in Mexico were contacted to notify of the opportunity, but after being out to tender, there were no submissions at closing date. This agency has associates in Mexico and can therefore reach the target market required to fulfil this contract. The contract is required to start in October and will cover one years work only. During this time, AHDB will work on another specification for this opportunity. With travel restrictions being lifted, hopefully AHDB stakeholders will be able to travel and meet with agencies face to face, which will lead to better contacts for the next time this opportunity is released out into the market. This VEAT notice is for transparency only, due to being under value, not legally required, but AHDB wanted to be upfront and open about this award for a year.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/024676-2021 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Award procedure without prior publication of a call for competition |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 4 Oct 2021 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 27 Sep 2021 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | AHDB |
| Locality | KENILWORTH |
| Post town | Coventry |
| Postcode | CV8 2LZ |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG13 Warwickshire CC |
| Local authority | Warwick |
| Electoral ward | Cubbington & Leek Wootton |
| Westminster constituency | Kenilworth and Southam |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | AVANCE COMUNICACION |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79416100 - Public relations management services

## Release History

- 4 Oct 2021 at 21:45 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/024676-2021

## Notice URLs

- https://ahdb.org.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02e7d1. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-02e7d1.json.