---
title: "Provision of Customer Loyalty Services"
ocid: "ocds-h6vhtk-02e9ba"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02e9ba"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-02e9ba.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-02e9ba.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "FIRST RAIL HOLDINGS LIMITED"
published: "2022-02-25"
---

# Provision of Customer Loyalty Services

Buyer: FIRST RAIL HOLDINGS LIMITED  
Current stage: Award  
OCID: ocds-h6vhtk-02e9ba

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-02e9ba.json)

## Summary

The procurement process initiated by First Rail Holdings Limited entails the provision of Customer Loyalty Services for various subsidiary operators, including Avanti West Coast (AWC), Greater Western Railway (GWR), South Western Railway (SWR), and TransPennine Express (TPE). This tender, classified under the CPV code 79342321, is currently active and operates under a selective procurement method, specifically a negotiated procedure with prior call for competition. The submission deadline is set for 13 October 2021, while invitations for the second stage are scheduled to be sent on 15 October 2021. This opportunity primarily covers the UK region.

This tender presents significant business growth opportunities for companies specialising in customer loyalty programmes and related services. Businesses that excel in customer engagement strategies, analytics, and technology solutions tailored to enhance customer satisfaction would be well-positioned to compete for this contract. With a total value estimated at £8 million and options for contract renewal, this engagement could lead to long-term partnerships within the rail services industry.

## Notice

Provision of Customer Loyalty services to First operators AWC, GWR, SWR and TPE

### Lot Information

Provision of customer loyalty services for AWC

Provision of customer loyalty services for Avanti West Coast

Renewal: There will be an option to extend for a period of up to two years in total

Provision of customer loyalty services for GWR

Provision of customer loyalty services for Great Western Railway

Renewal: There will be an option to extend for a period of up to two years in total

Customer loyalty services - SWR

Provision of customer loyalty services for South Western Railway

Renewal: There will be an option to extend up to the period of 2 years in total

Customer Loyalty - TPE

provision of customer loyalty services for TransPennine Express

Renewal: There will be an option to extend for a period of up to 2 years in total

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/005343-2022 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Negotiated procedure with prior call for competition |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 25 Feb 2022 |
| Submission deadline | 13 Oct 2021 |
| Future notice date | Not specified |
| Award date | 25 Feb 2022 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £8,000,000 |
| Lots value | £8,130,000 |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Cancelled |
| Lots status | Cancelled |
| Awards status | Unsuccessful |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | FIRST RAIL HOLDINGS LIMITED |
| Locality | LONDON |
| Post town | North West London |
| Postcode | NW1 5DH |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | Hyde Park |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342321 - Customer-loyalty programme

## Release History

- 25 Feb 2022 at 17:40 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/005343-2022
- 8 Oct 2021 at 09:59 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/025164-2021

## Notice URLs

- http://redirect.transaxions.com/events/ost6U
- https://www.firstgroup.com

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02e9ba. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-02e9ba.json.