---
title: "Supply of CRM Software and Configuration Services to Support Transformation of Student Acquisition"
ocid: "ocds-h6vhtk-02eb6a"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02eb6a"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-02eb6a.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-02eb6a.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "THE UNIVERSITY OF BIRMINGHAM"
published: "2022-07-08"
---

# Supply of CRM Software and Configuration Services to Support Transformation of Student Acquisition

Buyer: THE UNIVERSITY OF BIRMINGHAM  
Current stage: Award  
OCID: ocds-h6vhtk-02eb6a

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## Summary

The University of Birmingham is soliciting tenders for the supply of CRM software and configuration services aimed at transforming the student acquisition process. This tender, titled "Supply of CRM Software and Configuration Services to Support Transformation of Student Acquisition," falls under the IT services category and is classified as a service procurement. The procurement method employed is selective, with a competitive dialogue process facilitating supplier engagement. Key dates include a submission deadline of 9 November 2021, with the tender having started on 13 October 2021. The procurement is taking place in Birmingham, United Kingdom.

This tender represents a promising opportunity for businesses specialising in IT services, especially those with expertise in CRM solutions and configuration services. Companies capable of delivering innovative marketing and process automation tools will find the scope particularly relevant, as the solution aims to enhance various student-related activities such as stakeholder engagement and application processing. This project may appeal to both large and small enterprises, particularly SMEs that can offer tailored solutions and support for a major educational institution.

## Notice

UOB invites tenders for supply of CRM software and configuration services to support the transformation of the student acquisition process. The solution will replace technology used to support student attraction, application, and conversion activities across the entire education portfolio. At the heart of our ambition lies a desire to take full advantage of the latest marketing and process automation opportunities available within a modern CRM solution while also providing our staff and prospective students an efficient and effective user experience. Key areas of activity included within the scope include marketing, campaigns, events, stakeholder engagement, enquiry management, application processing and admissions. It is envisaged that the University will create an internal product team to work alongside the successful supplier to roll out and continually iterate upon an initial configuration of a solution that has the potential to become an institution wide CRM platform.

### Lot Information

Lot 1

Competitive DialogueThe University of Birmingham invites tenders for supply of Customer Relationship Management (CRM) software and associated configuration services to support the transformation of the student acquisition process and experience.The solution will replace several tools and technology used to support student attraction, application, and conversion activities across the entire education portfolio.At the heart of our ambition lies a desire to take full advantage of the latest marketing and process automation opportunities available within a modern CRM solution while also providing our staff and prospective students an efficient and effective user experience.Key areas of activity included within the scope of requirements include marketing, campaigns, events, stakeholder engagement, enquiry management, application processing and admissions.It is envisaged that the University will create an internal product team to work alongside the successful supplier to rollout and continually iterate upon an initial configuration of a solution that has the potential to become an institution wide CRM platform.We would therefore welcome the opportunity for potential suppliers to engage with us to refine these requirements through competitive dialogue.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/018704-2022 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Competitive dialogue |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 8 Jul 2022 |
| Submission deadline | 9 Nov 2021 |
| Future notice date | Not specified |
| Award date | 29 Jun 2022 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £4,500,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | THE UNIVERSITY OF BIRMINGHAM |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B15 2TT |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Edgbaston |
| Westminster constituency | Birmingham Edgbaston |
| Delivery location | TLG31 Birmingham |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | CRIMSON |

## CPV Codes

### Divisions

- 48 - Software package and information systems
- 72 - IT services: consulting, software development, Internet and support

### Codes

- 48000000 - Software package and information systems
- 72000000 - IT services: consulting, software development, Internet and support

## Release History

- 8 Jul 2022 at 08:46 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/018704-2022
- 13 Oct 2021 at 14:22 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/025597-2021

## Notice URLs

- https://in-tendhost.co.uk/universityofbirmingham/aspx/Home
- https://www.birmingham.ac.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02eb6a. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-02eb6a.json.