---
title: "Proviosn of Customer Loyalty Services"
ocid: "ocds-h6vhtk-02edbc"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02edbc"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-02edbc.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-02edbc.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "FIRST RAIL HOLDINGS LIMITED"
published: "2022-02-25"
---

# Proviosn of Customer Loyalty Services

Buyer: FIRST RAIL HOLDINGS LIMITED  
Current stage: Award  
OCID: ocds-h6vhtk-02edbc

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-02edbc.json)

## Summary

The procurement process, initiated by First Rail Holdings Limited, is for the "Provision of Customer Loyalty Services" targeting multiple franchises, including Avanti West Coast, Great Western Railway, South Western Railway, and TransPennine Express. This service falls under the CPV classification of "Customer-loyalty programme" in the services industry category. The procurement method employed is selective, following a negotiated procedure with a prior call for competition. The current tender period is active, with a submission deadline set for 19 November 2021. Services are to be delivered in the UK.

This tender presents significant opportunities for businesses specialising in customer loyalty programmes or similar marketing services. Companies that can provide innovative solutions in customer engagement and loyalty management would be particularly well-suited to participate. With a total contract value of £8,200,000 across multiple lots, successful bidders may also benefit from the potential of contract renewals, which could lead to longer-term engagements with First Rail Holdings Limited and its associated operations.

## Notice

Provision of Customer Loyalty Services for FRH businesses including Avanti West Coast, Great Western Railway, South Western Railway and TransPennine Express.

### Lot Information

customer loyalty - AWC

Provision of services to Avanti West Coast

Renewal: There will be an option to extend for a period of up to two years

services - GWR

provision of services to Great Western Railway

Renewal: There will be an option to extend for a period of up to 2 years

services - SWR

services to Great Western Railway

Renewal: There will be an option to extend for a period of up to 2 years

services - TPE

services to TransPennine Express Limited

Renewal: There will be an option to extend for a period of up to 2 years

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/005344-2022 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Negotiated procedure with prior call for competition |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 25 Feb 2022 |
| Submission deadline | 19 Nov 2021 |
| Future notice date | Not specified |
| Award date | 25 Feb 2022 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £8,200,000 |
| Lots value | £8,262,000 |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Cancelled |
| Lots status | Cancelled |
| Awards status | Unsuccessful |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | FIRST RAIL HOLDINGS LIMITED |
| Locality | LONDON |
| Post town | North West London |
| Postcode | N/A |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | Hyde Park |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342321 - Customer-loyalty programme

## Release History

- 25 Feb 2022 at 17:46 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/005344-2022
- 19 Oct 2021 at 19:37 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/026191-2021

## Notice URLs

- https://s2c-uk62.waxdigital.com/FirstGroupPlc/DisplayModules/TradeModules/Negotiations/Sourcing/DocumentMain.aspx?ProjectId=2006&DocumentId=2008&ApplicationInstanceID=27adc89e-0cb2-4b51-9bc1-34061f10156f
- https://www.firstgroup.com
- https://www.firstgroupplc.com

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02edbc. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-02edbc.json.