---
title: "Provision of creative Marketing Agency Services for TPE and the TransPennine Route Upgrade Project"
ocid: "ocds-h6vhtk-02ef19"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02ef19"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-02ef19.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-02ef19.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "TRANSPENNINE EXPRESS LIMITED"
published: "2022-03-04"
---

# Provision of creative Marketing Agency Services for TPE and the TransPennine Route Upgrade Project

Buyer: TRANSPENNINE EXPRESS LIMITED  
Current stage: Award  
OCID: ocds-h6vhtk-02ef19

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02ef19)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-02ef19.json)

## Summary

The procurement process involves the award of a contract for the "Provision of Creative Marketing Agency Services for TransPennine Express and the TransPennine Route Upgrade Project," overseen by TransPennine Express Limited. This initiative falls within the services industry, specifically targeting support services for railway transport. The procurement method utilised is selective, through a negotiated procedure with prior call for competition. The contract was signed on 3rd March 2022, with the service period expected to conclude by 1st March 2023, aiming to promote significant improvements in consumer marketing for the railway services in the UK.

This tender presents a lucrative opportunity for marketing agencies with expertise in campaign development and execution, particularly those experienced in the transport or railway sector. Businesses that specialise in integrated marketing, branding, and customer engagement strategies will be particularly well-suited to compete. The contract's emphasis on collaborative marketing campaigns indicates a preference for agencies that can align closely with TransPennine Express's objectives and actively engage stakeholders such as the Rail North Partnership and Network Rail.

## Notice

Campaign Development & Delivery The Agency will be responsible for development and delivery of integrated through-the-line marketing campaigns for the Client to meet a written set of agreed KPIs and objectives. The detail of such campaigns will be defined in a brief with the ITN and subsequent Scope of Work. Work will include, but is not limited to: *Transpennine Route Upgrade(TRU) - as the primary customer-facing beneficiary of the Transpennine Route Upgrade, train-operator TransPennine Express has a unique responsibility to lead the programme's marketing activity, working collaboratively with Rail North Partnership, Network Rail and Northern. This is a new brief for a powerful consumer marketing campaign to promote the improvements and the Agency will take the high-level campaign narrative and neutral brand which is currently being worked on and develop it into a marketing campaign to launch in Spring 2022. TransPennine Express revenue recovery/generating marketing campaigns. TransPennine Express has a successful brand campaign that we want to build on and explore the characters in more detail. We will be looking for the Agency to support us in evolving this brand campaign concept. TransPennine Express also runs other smaller, tactical and reactive campaigns throughout the year.

### Lot Information

Lot 1

The Agency will be responsible for development and delivery of integrated through-the-line marketing campaigns for the Client to meet a written set of agreed KPIs and objectives.

Renewal: within the same remit

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/006091-2022 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Negotiated procedure with prior call for competition |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 4 Mar 2022 |
| Submission deadline | 22 Nov 2022 |
| Future notice date | Not specified |
| Award date | 3 Mar 2022 |
| Contract period | 1 Mar 2022 - 1 Mar 2023 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £2,500,000 |
| Lots value | £2,500,000 |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | TRANSPENNINE EXPRESS LIMITED |
| Additional buyers | TRANSPENNINE EXPRESS |
| Locality | MANCHESTER |
| Post town | Manchester |
| Postcode | M1 6LT |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | Hyde Park |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | TLD North West (England) |

## CPV Codes

### Divisions

- 63 - Supporting and auxiliary transport services; travel agencies services

### Codes

- 63711000 - Support services for railway transport

## Release History

- 4 Mar 2022 at 17:53 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/006091-2022
- 25 Oct 2021 at 15:55 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/026540-2021
- 25 Oct 2021 at 15:55 - TenderUpdate - Tender Notice - https://www.find-tender.service.gov.uk/Notice/026693-2021

## Notice URLs

- http://www.tpexpress.co,uk
- http://www.tpexpress.co.uk
- https://s2c-uk62.waxdigital.com/FirstGroupPlc/DisplayModules/TradeModules/Negotiations/Opportunities/ListEvents.aspx?ApplicationInstanceID=27adc89e-0cb2-4b51-9bc1-34061f10156f

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02ef19. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-02ef19.json.