---
title: "AHG_000363 - Creative Marketing (strategic)"
ocid: "ocds-h6vhtk-02f5c6"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02f5c6"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-02f5c6.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-02f5c6.json"
source: "Find A Tender Service"
current_stage: "Tender"
buyer: "ANCHOR HANOVER GROUP"
published: "2021-11-11"
---

# AHG_000363 - Creative Marketing (strategic)

Buyer: ANCHOR HANOVER GROUP  
Current stage: Tender  
OCID: ocds-h6vhtk-02f5c6

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02f5c6)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-02f5c6.json)

## Summary

The Anchor Hanover Group is currently in the planning stage of a procurement process, titled "AHG_000363 - Creative Marketing (strategic)," which falls under the category of marketing management consultancy services. This tender aims to establish an agency roster for creative services to support Anchor's marketing teams across its diverse product offerings, including retirement properties and care homes. The procurement method being utilised is a selective approach, with a tender submission deadline set for 3rd December 2021. The contract is expected to start on 1st April 2022, and it is located in Bradford, UK.

This tender presents substantial opportunities for businesses specialising in creative marketing and consultancy services. Agencies with expertise in integrated campaign planning, digital services, and strategic marketing will be well-positioned to compete effectively. Additionally, firms that can demonstrate a capability in recruitment marketing and talent acquisition will be particularly attractive, as the Anchor Hanover Group seeks to enhance its workforce capabilities alongside its product marketing. This is an excellent opportunity for businesses looking to expand their portfolio and client base within the public sector.

## Notice

Anchor Hanover Group requires the provision of a creative services agency or agencies to support the marketing teams across its full product portfolio and recruitment activities. We want to develop more audience focused, targeted and, ultimately, effective marketing campaigns that help us deliver on sales, occupancy and recruitment targets.

### Lot Information

Lot 1

Currently, a number of creative agencies provide a range of services to Anchor. Our aim is to put in place an agency roster that will deliver required services across all our creative and campaign management needs. The deliverables may be subject to change and are as follows: - Integrated campaign planning, delivery and management - Advertising Creative - Digital Services - Strategic Marketing - Account services These elements will support the marketing of Anchors product portfolio: - Retirement properties for rent - Extra Care - Retirement Villages - Properties for sale - Care Homes In addition to the above, the successful agencies will also be required to provide services to target our potential workforce, helping us attract and retain talent. Anchor employ 10,000 staff with an voluntary annual turnover of 30%, the agency will be expected to provide expertise in helping deliver against recruitment targets Additional information: The dates included in this PIN are estimated dates and may be subject to change.

Renewal: 1+1

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/028249-2021 |
| Notice type | Planning Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Planning, Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 11 Nov 2021 |
| Submission deadline | 3 Dec 2021 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | £1 |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Active |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | ANCHOR HANOVER GROUP |
| Locality | BRADFORD |
| Post town | Bradford |
| Postcode | BD1 2ST |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE4 West Yorkshire |
| ITL 3 | TLE41 Bradford |
| Local authority | Bradford |
| Electoral ward | City |
| Westminster constituency | Bradford West |
| Delivery location | TLE41 Bradford |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79413000 - Marketing management consultancy services

## Release History

- 11 Nov 2021 at 15:35 - Planning - Planning Notice - https://www.find-tender.service.gov.uk/Notice/028249-2021

## Notice URLs

- https://anchorhanover.waxlive.com/S2C/Bespoke/AnchorHanover/AnchorHanoverRegistration.aspx
- https://www.anchor.org.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02f5c6. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-02f5c6.json.