---
title: "Provision of Audience Research Services"
ocid: "ocds-h6vhtk-02f71d"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02f71d"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-02f71d.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-02f71d.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "NATIONAL GALLERIES OF SCOTLAND"
published: "2023-02-07"
---

# Provision of Audience Research Services

Buyer: NATIONAL GALLERIES OF SCOTLAND  
Current stage: Award  
OCID: ocds-h6vhtk-02f71d

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02f71d)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-02f71d.json)

## Summary

The National Galleries of Scotland is seeking to appoint a sole Service Provider for the Provision of Audience Research Services. The procurement involves conducting Audience Research to provide insights about visitors and non-visitors to support Key Performance Indicators, special projects, and strategic planning. The tender, titled "Provision of Audience Research Services," falls under the services category of market research. It is open for public participation through an Open Procedure. The location of the procurement is in Edinburgh, United Kingdom. The procurement stage is currently active, with a tender period ending on 17th January 2022, and an award period starting on the same date.

This tender by the National Galleries of Scotland creates business opportunities for Service Providers specializing in audience research services. Businesses with expertise in market research, particularly in the cultural sector, are well-suited to compete for this contract. The opportunity offers potential for growth through the provision of services required by the buying organisation. Interested businesses must comply with the minimum security requirements specified, including Cyber Essentials Plus accreditation. The contracting authority, the National Galleries of Scotland, is open to awarding additional qualitative/quantitative research services through negotiation procedures.

## Notice

The National Galleries of Scotland is seeking to appoint a sole Service Provider for the Provision of Audience Research Services. National Galleries Scotland (NGS) proudly displays collection artworks and exhibitions within three Galleries across four main sites - The Scottish National Gallery (SNG), The Scottish National Portrait Gallery (SNPG) and the Scottish National Gallery of Modern Art (SNGMA) (Modern One and Modern Two). The Service Provider is required to conduct Audience Research to provide insight and analysis about both visitors and non-visitors in order to support the organisation's Key Performance Indicators (KPIs), special projects and inform organisation-wide strategic planning. For full details of the Contract Requirements please refer to the associated Tender and Contract Documents. There is no commitment to a volume of work. Under this agreement, no minimum workload is guaranteed. Services will be agreed to on an "as required" basis. The Tenderer will have no claim against NGS if they are not instructed to carry out any of the services. The agreement will be non-exclusive i.e. NGS reserves the right, in certain circumstances, to procure out with the Contract Agreement, as and when required. In the event of unsatisfactory performance by the successful Service Provider and the termination of the contract by either party, NGS reserves the right to negotiate the continuance of the services with the second and third placed Service Providers. The Service Provider must have a clear understanding of the contract requirements and the organisational needs of NGS. As part of the tender exercise, the Service Provider must detail a robust, flexible methodology that will meet all data capture requirements.

### Lot Information

Lot 1

The procurement will be conducted through the use of the Open Procedure. Service Providers must complete and submit both an SPD and tender response. Economic Operators may be excluded from this competition if they are in any of the situations referred to in Regulation 58 of the Public Contracts (Scotland) Regulations 2015. This procurement will utilise Scottish Government's Cyber Security Procurement Support Tool (CSPST). There are minimum requirements concerning Cyber Security for this contract to which a pass/fail will attach. Tenderers will be required to complete an online Supplier Assurance Questionnaire (SAQ) using the CSPST. A link to the CSPST can be found here: https://cyberassessment.gov.scot/ The questionnaire will be aligned to a Cyber Risk Profile that has been established for the contract, based on NGS's assessment of cyber risk. For this contract, minimum requirements also include ISO 27001 (or equivalent) and Cyber Essentials Plus (or equivalent) accreditation. The Service Provider must already hold valid certification, or be willing to achieve such within 12 months of the contract award date. Further details are set out in the procurement documents. A contract condition for this procurement requires the Tenderer to comply with the minimum security requirements. Additional information: All Tenderers will be invited to provide a presentation. Full details are provided in the Invitation to Tender (ITT) document. It is currently anticipated that presentations will take place during the week commencing 24th January 2022 (this date may be subject to change).

Options: NGS may require the Service Provider to provide new/additional qualitative/quantitative audience research services. NGS reserve the right to award a public contract following the negotiated procedure without prior publication in terms of Regulation 33(8) of the Public Contracts (Scotland) Regulations 2015. Further information is included in the Invitation to Tender (ITT) document. NGS reserves the right to issue a contract modification in terms of Regulation 72 of the Public Contracts (Scotland) Regulations 2015.

Renewal: The contract duration will be for an initial 36-month period, with the option of two additional 12-month extensions, not exceeding 24 months; resulting in possible maximum contract extension of 60 months. This is at the discretion of National Galleries Scotland. Each 12-month period of the contract is anticipated to run from 1st April through 31st March.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/003643-2023 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 7 Feb 2023 |
| Submission deadline | 17 Jan 2022 |
| Future notice date | Not specified |
| Award date | 28 Jun 2022 |
| Contract period | Not specified |
| Recurrence | 2025 - 2027 |

## Values

| Field | Value |
| --- | --- |
| Tender value | £284,000 |
| Lots value | £284,000 |
| Awards value | Not specified |
| Contracts value | £293,700 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NATIONAL GALLERIES OF SCOTLAND |
| Locality | EDINBURGH |
| Post town | Edinburgh |
| Postcode | EH4 3DS |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM1 East Central Scotland |
| ITL 3 | TLM13 City of Edinburgh |
| Local authority | City of Edinburgh |
| Electoral ward | Inverleith |
| Westminster constituency | Edinburgh West |
| Delivery location | TLM75 City of Edinburgh |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 2 |
| Supplier names | BDRC CONTINENTAL; PERSPECTIVE RESEARCH SERVICES |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 7 Feb 2023 at 08:48 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/003643-2023
- 16 Nov 2021 at 12:45 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/028590-2021

## Notice URLs

- http://www.nationalgalleries.org
- https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000670215
- https://cyberassessment.gov.scot/
- https://www.publiccontractsscotland.gov.uk
- https://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA11042
- https://www.scotcourts.gov.uk/the-courts/court-locations/edinburgh-sheriff-court-and-justice-of-the-peace-court

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02f71d. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-02f71d.json.
