---
title: "Creative Strategy and Design Agency Services"
ocid: "ocds-h6vhtk-02f74a"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02f74a"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-02f74a.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-02f74a.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "UNIVERSITY OF PORTSMOUTH HIGHER EDUCATION CORPORATION TRADING AS UNIVERSITY OF PORTSMOUTH"
published: "2022-06-09"
---

# Creative Strategy and Design Agency Services

Buyer: UNIVERSITY OF PORTSMOUTH HIGHER EDUCATION CORPORATION TRADING AS UNIVERSITY OF PORTSMOUTH  
Current stage: Award  
OCID: ocds-h6vhtk-02f74a

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02f74a)  
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## Summary

The University of Portsmouth is seeking services from a creative strategy and design agency to enhance its advertising and marketing efforts in the higher education sector. This tender, titled "Creative Strategy and Design Agency Services," is classified under the CPV codes 79340000 and 79342000, focusing on advertising and marketing services. The procurement process is currently ongoing under the open procedure, with key activities already initiated. The tender is expected to culminate in a project aimed at increasing undergraduate student recruitment for the 2023 entry, with concepts to be developed by the end of February 2022 and campaign implementation by April 2022. Interested parties must register via the University’s In-Tend portal, with the tender deadline set for 17 December 2021.

This procurement presents a significant opportunity for businesses specialising in creative strategy, design, and multi-channel marketing. Companies with expertise in digital media, particularly those experienced with advertising across platforms like social media, search engines, and programmatic advertising, will find this tender particularly suited to their capabilities. As the project seeks to create an engaging and meaningful campaign for prospective students, agencies that can demonstrate creativity and quality in brand positioning will be well-positioned to compete. This is a prime opportunity for small to medium enterprises (SMEs) looking to expand their footprint in the education sector.

## Notice

We are looking for a creative design agency that specialises in creative strategy and its application to multi channel advertising campaigns. Building on our established brand, the University is looking to develop a creative strategy to differentiate itself in the Higher Education marketplace, to grow student numbers, improve brand perceptions and realise its strategic ambitions.

### Lot Information

Lot 1

We are looking for a creative design agency that specialises in creative strategy and its application to multi channel advertising campaigns. Building on our established brand, the University is looking to develop a creative strategy to differentiate itself in the Higher Education marketplace, to grow student numbers, improve brand perceptions and realise its strategic ambitions. Working with a media agency, we run an always on advertising campaign that covers a range of channels. Whilst the campaign does include some out of home and printed channels, there is a significant focus on digital media, including On Demand, YouTube, social media, search, programmatic, gaming and third party HE websites. Our aim is to create an authentic, meaningful campaign that connects with our target audience, utilising the creative options each channel offers. The first key project will be our undergraduate student recruitment campaign, for 2023 entry. We would be looking to develop a campaign strategy and concepts from the end of February 2022, with implementation to market by the end of April 2022. In addition to this flagship campaign, we also run a number of related campaigns throughout the year. These cover postgraduate, faculty, research and general brand awareness. Full details of the requirements are under the Specification section of the ITT.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/015847-2022 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 9 Jun 2022 |
| Submission deadline | 17 Dec 2021 |
| Future notice date | Not specified |
| Award date | 7 Jun 2022 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £600,000 |
| Lots value | £600,000 |
| Awards value | Not specified |
| Contracts value | £680,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | UNIVERSITY OF PORTSMOUTH HIGHER EDUCATION CORPORATION TRADING AS UNIVERSITY OF PORTSMOUTH |
| Locality | PORTSMOUTH |
| Post town | Portsmouth |
| Postcode | PO1 2UP |
| Country | England |
| ITL 1 | TLJ South East (England) |
| ITL 2 | TLJ3 Hampshire and Isle of Wight |
| ITL 3 | TLJ31 Portsmouth |
| Local authority | Portsmouth |
| Electoral ward | St Thomas |
| Westminster constituency | Portsmouth South |
| Delivery location | TLJ31 Portsmouth |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | BORNE AGENCY |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79342000 - Marketing services

## Release History

- 9 Jun 2022 at 09:53 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/015847-2022
- 16 Nov 2021 at 17:56 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/028635-2021

## Notice URLs

- http://www.port.ac.uk
- https://in-tendhost.co.uk/port/
- https://in-tendhost.co.uk/port/aspx/Home

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02f74a. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-02f74a.json.