--- title: "Agent for IMAX Advertising Wrap at BFI IMAX" ocid: "ocds-h6vhtk-02fa6e" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02fa6e" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-02fa6e.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-02fa6e.json" source: "Find A Tender Service" current_stage: "Award" buyer: "BRITISH FILM INSTITUTE" published: "2022-04-21" --- # Agent for IMAX Advertising Wrap at BFI IMAX Buyer: BRITISH FILM INSTITUTE Current stage: Award OCID: ocds-h6vhtk-02fa6e [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02fa6e) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-02fa6e.json) ## Summary The British Film Institute (BFI) is seeking an advertising agent for the IMAX Advertising Wrap at the BFI IMAX located in Central London, directly opposite Waterloo Station. This procurement falls under the advertising services category, classified by CPV code 79341000. The tender is currently in the award stage, with the contract awarded on 1st April 2022 to Ocean Outdoor UK Limited. The initial contract with the previous supplier expired on 31st March 2022. The contract's duration is five years, with an option to extend for an additional five years at the BFI's discretion. This tender presents substantial opportunities for businesses in the advertising and marketing sectors, particularly those specialising in outdoor advertising and media management services. Companies that can leverage innovative solutions and high-quality advertising materials are particularly well-suited to compete. The unique characteristics of the IMAX advertising space, including its large canvas and advanced LED technology, invite creative approaches to advertising campaigns, making it an enticing prospect for firms looking to expand their market presence. ## Notice The BFI IMAX building is located in the centre of the Waterloo roundabout in Central London in a prominent position opposite Waterloo Station. The building was commissioned by the British Film Institute and designed by Bryan Avery of Avery Associates Architects. The BFI IMAX, circular in design, has an internal drum referred to as the advertising wrap. It is not a digital screen but it has the largest canvas in the UK measuring 1,734m2, supported by the latest technology in LED (48,000 LEDs). This is both dynamic and fully programmable and has the functionality to use every colour.The contract with the incumbent provider expires on 31 March 2022 and the BFI is offering the opportunity to the market to act as its advertising agent. For avoidance of doubt, the opportunity is not offered as a lease of the advertising wrap. ### Lot Information Lot 1 The BFI IMAX building is located in the centre of the Waterloo roundabout in Central London in a prominent position opposite Waterloo Station. The building was commissioned by the British Film Institute and designed by Bryan Avery of Avery Associates Architects. The BFI IMAX, circular in design, has an internal drum referred to as the advertising wrap. It is not a digital screen but it has the largest canvas in the UK measuring 1,734m2, supported by the latest technology in LED (48,000 LEDs). This is both dynamic and fully programmable and has the functionality to use every colour.The contract with the incumbent provider expires on 31 March 2022 and the BFI is offering the opportunity to the market to act as its advertising agent. For avoidance of doubt, the opportunity is not offered as a lease of the advertising wrap. Renewal: Contract is for five years, with the option to extend for a further five year period at the sole discretion of the BFI ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/010346-2022 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Selective | | Procurement method details | Restricted procedure | | Tender suitability | Not specified | | Awardee scale | Large | | All stages | Tender, Award | ## Dates | Field | Value | | --- | --- | | Publication date | 21 Apr 2022 | | Submission deadline | 4 Jan 2022 | | Future notice date | Not specified | | Award date | 31 Mar 2022 | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £1 | | Lots value | £1 | | Awards value | Not specified | | Contracts value | £1 | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Cancelled | | Awards status | Active | | Contracts status | Active | ## Buyer | Field | Value | | --- | --- | | Main buyer | BRITISH FILM INSTITUTE | | Locality | LONDON | | Post town | West London | | Postcode | W1T 1LN | | Country | England | | ITL 1 | TLI London | | ITL 2 | TLI3 Inner London - West | | ITL 3 | TLI36 Camden | | Local authority | Camden | | Electoral ward | Bloomsbury | | Westminster constituency | Holborn and St Pancras | | Delivery location | TLI London | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | OCEAN OUTDOOR | ## CPV Codes ### Divisions - 22 - Printed matter and related products - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 22462000 - Advertising material - 79340000 - Advertising and marketing services - 79341000 - Advertising services - 79341200 - Advertising management services - 79341400 - Advertising campaign services ## Release History - 21 Apr 2022 at 09:49 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/010346-2022 - 26 Nov 2021 at 12:01 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/029439-2021 ## Notice URLs - http://www.bfi.org.uk - http://www.in-tendhost.co.uk/bfi/aspx/home - https://in-tendhost.co.uk/bfi/aspx/Home ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02fa6e. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-02fa6e.json.