---
title: "Staffed Pop-up Visitor Information Points for the Business and Tourism Programme"
ocid: "ocds-h6vhtk-02fe98"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02fe98"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-02fe98.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-02fe98.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "WEST MIDLANDS GROWTH COMPANY LIMITED"
published: "2021-12-08"
---

# Staffed Pop-up Visitor Information Points for the Business and Tourism Programme

Buyer: WEST MIDLANDS GROWTH COMPANY LIMITED  
Current stage: Award  
OCID: ocds-h6vhtk-02fe98

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## Summary

The procurement process for the contract titled "Staffed Pop-up Visitor Information Points for the Business and Tourism Programme" is managed by the West Midlands Growth Company Limited. This initiative falls under the services category, specifically within the tourist information services sector (CPV code 63513000). The contract is set within the UK, primarily focusing on enhancing visitor experiences during the Commonwealth Games Cultural Programme from March to September 2022. The procurement stage is complete, following a limited procurement method that utilised a negotiated procedure without prior publication. The total value of the contract is estimated at £348,808.10, with the award date confirmed as November 19, 2021.

This tender represents an excellent opportunity for businesses involved in tourism-related services, particularly those specialising in visitor engagement and administrative support. Companies equipped to deliver high-quality staffing solutions for temporary visitor information points would be well-suited to compete. The contract's focus on social value and sustainability, alongside the need for stakeholder engagement and project management, indicates potential for growth in a market that is recovering post-pandemic. Given the emphasis on providing exceptional visitor services at significant events, suppliers with prior experience in handling similar contracts will stand a strong chance in the competitive landscape.

## Notice

The Leisure Tourism programme aims to drive long-term economic benefits by boosting the West Midlands' and UK's global reputation as a world-class destination for national and international visitors. These economic benefits will be achieved by enhancing perceptions of the UK and West Midlands and strengthening the UK's relationship with other nations to ensure that visitor's experience the best possible welcome and assistance with wayfinding, booking tickets and enjoying their time in the region. We propose that Staffed Pop-Up Visitor Information Points be established at key sites and gateway locations for the duration of the Commonwealth Games Cultural Programme, from March to September 2022, including the period of the games in July and August 2022. National and international visitors expect official visitor information in-destination, owing to significant cuts to local authority budgets. There are few permanent Tourist Information Centres (TICs) remaining in the region. As we welcome visitors to the region's destinations, it is critical that our towns and cities can promote their assets, welcome, provide recommendations, and make sales. This also supports destinations and their residents' sense of involvement with the Commonwealth Games. This work package compliments our training of frontline staff but provides the official capacity to greet visitors where they need to find out information. In consultation with the host destination, we will schedule these pop-up and mobile information points at transport hubs, in empty shops on the high streets, at live events, or in a civic space.

### Lot Information

Lot 1

The Business and Tourism Programme, Tourism team is structured to manage contracts for delivery and provide key stakeholder liaison therefore, following assessment of the needs of this work package, we confirm that contracting the staffing and the Pop-Up visitor information service offers the best value and guaranteed standards of service needed for a finite timescale across Cultural Programme and games time, across a wide geography. Additional information: This contract is being awarded in line with Regulation 32 Negotiated Procedure without Prior Publication after initial Procurement Published with a Contract Notice 2021/S 000-015087 which did not yield any interest from the market. Further approval was obtained from BATP Commercial Working Group on 19/11/2021 to commence negotiated procedure Reg.32 without prior publication in trying put a contract in place. Any amendment to the headroom or variation to the contract being awarded shall be inline with principles in Reg.72 conditions (1) a, b, c, d, e, f and all relevant applicable parts in the regulation as long as the modification is not a material change or substantial so as to alter the value or change the scope of the contract awarded by making it to be materially different. The total cumulative changes shall not exceed 50% of the value of the contract awarded within the meaning of Reg.72.

### Procurement Information

This contract has been out through an open tender procedure: Open tender initial round yielded zero bids, feedback was that this was due to the short contract period and suppliers could not deliver value for money based on budget available in the current economic conditions for visitor engagement. Research into the market has identified the following: 1. Covid-related staff absence resulted in lack of capacity to respond 2. Tender documentation was perceived to be complex and therefore would take up significant time, compounding the issue of capacity loss 3. Reduced capacity across the supplier market due to increasing demands from existing clients following approval for live events to recommence post C-19 Owing to serious time constraints we received approval on the 10/09/2021 by WMGC Leadership team to progress to a negotiated procedure approach (without prior publication) with a supplier with market experience. The Welcome People who have delivered to a high standard in the past have delivered a contract of a similar nature for the Colmore District BID within the region, and a number of other destinations across the country including central London.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/030497-2021 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Negotiated without publication of a contract notice |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 8 Dec 2021 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 19 Nov 2021 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £348,808 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | WEST MIDLANDS GROWTH COMPANY LIMITED |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B19 3SD |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Newtown |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | TLG3 West Midlands |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | THE WELCOME PEOPLE |

## CPV Codes

### Divisions

- 63 - Supporting and auxiliary transport services; travel agencies services
- 75 - Administration, defence and social security services

### Codes

- 63513000 - Tourist information services
- 75125000 - Administrative services related to tourism affairs

## Release History

- 8 Dec 2021 at 11:37 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/030497-2021

## Notice URLs

- http://www.wmgrowth.com
- https://in-tendhost.co.uk/wmgrowth/aspx/Home

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-02fe98. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-02fe98.json.