---
title: "Communications and Advertising Framework"
ocid: "ocds-h6vhtk-0301d5"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0301d5"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-0301d5.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-0301d5.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "SOUTHERN WATER SERVICES"
published: "2022-12-20"
---

# Communications and Advertising Framework

Buyer: SOUTHERN WATER SERVICES  
Current stage: Award  
OCID: ocds-h6vhtk-0301d5

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## Summary

Southern Water Services has completed the "Communications and Advertising Framework" procurement process. This framework aimed to support the SWS Communications team in the provision of communications services through a multi-lot framework split into five lots. The lots included services such as Strategic Communications, Full Service Campaign Support, Radio Advertising, Press and Print Advertising, and Television and Film Creative & Production. The procurement method adopted was a negotiated procedure with prior call for competition, and the awarded contracts were signed between September and November 2022.

This tender from Southern Water Services presents business growth opportunities for suppliers in the advertising and marketing services industry. Companies with expertise in public relations, advertising campaigns, radio and print advertising, and television and film production are well-suited to compete. The procurement process included submission periods, selection criteria, and contract terms that offered clear guidelines for interested suppliers to participate effectively and potentially secure contracts for the provision of communication services.

## Notice

Southern Water Services (SWS) is in a rapid state of transformation. To support this, there is a need to put in place different contracts to assist the SWS Communications team in the provision of communications services through a new multi-lot framework. Due to the wide range of requirements, this framework was split into five lots, with a differing number of service providers being awarded a place on the framework under each of the lots. The five lots which formed the framework are listed below.

### Lot Information

Strategic Communications

Services will include but not restricted to: Public relations services / political lobbying Employee/stakeholder engagement, strategy and change Corporate reputation Crisis communications Regulatory reports and planning services

Renewal: Options to extend up to a further 48 months. The value can not be determined at this time. Total 8 years

Full Service Campaign Support

Services will include, but not be restricted to: Full service campaigns, made up of the following: Marketing strategy development Creative for campaigns Digital marketing and social media Direct marketing Internet/website/social media support

Renewal: Options to extend up to a further 48 months. The value can not be determined at this time. Total 8 years

Radio Advertising

The agency will provide radio advertising services, either in-house or through sub-contracting to other agencies. The services listed below are examples of the types of services provided. This is not an exhaustive list. Planning and execution of radio campaigns, covering all of Southern Water's water and wastewater region. Ad scheduling Events/sponsorship On-air promotions Recruitment advertising Audio Production - including: Producing radio fillers, podcasts, editorial for broadcast Large and small scale production requirements (e.g. high production value radio/podcasts).

Renewal: An initial period of 4 years with option to renew for a period or periods, of up to 4 years (total 8 year

Press and Print Advertising

Services will include, but not be restricted to: Placing notices in local and regional newspapers, magazines and via outlet's social media channels, both print and digital, targeting both niche and broader markets, in a variety of sizes. The supplier should have the ability to advertise in an array of different newspaper or publications and social channels that cover both local and regional areas across Southern Water's water and wastewater region. Advertisement design and placement Manage and deliver digital marketing campaigns via owned or earned channels Targeted door-to-door distribution (optional)

Renewal: An initial period of 4 years with option to renew for a period or periods, of up to 4 years (total 8 years)

Televesion and Film Creative & Production

Agencies are able to offer development and production services on a standalone basis. Agencies are invited to bid based on capability to provide, assist, build and decision support one or more of the following services: Brand content Strategy and creative Moving picture and video production - including but not limited to: Promotional films, online content, interviews Production requirements, including storyboarding, casting, filming, editing, colour grading, and audio mixing. End-to-end management of TV ad production and approvals, including clearcast process. Animation and motion graphics

Renewal: An initial period of 4 years with option to renew for a period or periods, of up to 4 years (total 8 years)

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/036027-2022 |
| Notice type | Tender Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Negotiated procedure with prior call for competition |
| Tender suitability | Not specified |
| Awardee scale | Large, SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 20 Dec 2022 |
| Submission deadline | 24 Jan 2022 |
| Future notice date | Not specified |
| Award date | 22 Aug 2022 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £12,800,000 |
| Lots value | £12,800,000 |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | SOUTHERN WATER SERVICES |
| Additional buyers | SOUTHERN WATER SERVICES LTD. |
| Locality | WORTHING |
| Post town | Brighton |
| Postcode | BN13 3NX |
| Country | England |
| ITL 1 | TLJ South East (England) |
| ITL 2 | TLJ2 Surrey, East and West Sussex |
| ITL 3 | TLJ27 West Sussex (South West) |
| Local authority | Worthing |
| Electoral ward | Northbrook |
| Westminster constituency | Worthing West |
| Delivery location | TLJ South East (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 10 |
| Supplier names | BAUER RADIO; BOLD CONTENT VIDEO; BUILT ENVIRONMENT COMMUNICATIONS GROUP; CREATE 51; DENTONS GLOBAL ADVISORS; IMPERO DESIGN; MEDIAWORKS; NEWSQUEST MEDIA GROUP; OLIVER AND GRAIMES DESIGN ASSOCIATES; PORTLAND PR |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security
- 92 - Recreational, cultural and sporting services

### Codes

- 79340000 - Advertising and marketing services
- 79341000 - Advertising services
- 79416200 - Public relations consultancy services
- 92221000 - Television production services

## Release History

- 20 Dec 2022 at 12:45 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/036027-2022
- 15 Dec 2021 at 22:45 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/031326-2021

## Notice URLs

- https://southernwater.bravosolution.co.uk/
- https://southernwater.bravosolution.co.uk/web/login.html
- https://www.southernwater.co.uk
- https://www.southernwater.co.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0301d5. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-0301d5.json.