---
title: "Search Engine Optimisation"
ocid: "ocds-h6vhtk-03027e"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03027e"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-03027e.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-03027e.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "VISITSCOTLAND"
published: "2022-05-02"
---

# Search Engine Optimisation

Buyer: VISITSCOTLAND  
Current stage: Award  
OCID: ocds-h6vhtk-03027e

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03027e)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-03027e.json)

## Summary

The procurement process for the "Search Engine Optimisation" contract is led by VisitScotland, based in Edinburgh, UK. The contract falls under the services category, specifically focusing on web search engine providers. The procurement was initiated as an open procedure with an active status, and it is tied to an overall contract value of £500,000. Key dates include the submission period ending on 28 January 2022, with a contract duration of 360 days that may include two 12-month renewals.

This tender presents substantial opportunities for businesses specialising in search engine optimisation, digital marketing, and related services. Companies that demonstrate technical expertise, innovative approaches, and competitive pricing will be well-suited to participate. Additionally, the contract’s framework may encourage smaller enterprises and niche providers to bid, particularly those in the UK looking to enhance their client portfolios within the tourism and marketing sectors.

## Notice

VisitScotland has appointed a supplier of SEO services for https://www.visitscotland.com

### Lot Information

Lot 1

VisitScotland has appointed a supplier of SEO services for https://www.visitscotland.com

Renewal: 2 x 12 month renewals

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/011290-2022 |
| Notice type | Tender Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 2 May 2022 |
| Submission deadline | 28 Jan 2022 |
| Future notice date | Not specified |
| Award date | 18 Apr 2022 |
| Contract period | Not specified |
| Recurrence | 36 months |

## Values

| Field | Value |
| --- | --- |
| Tender value | £500,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £600,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | VISITSCOTLAND |
| Locality | EDINBURGH |
| Post town | Edinburgh |
| Postcode | EH6 6JH |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM1 East Central Scotland |
| ITL 3 | TLM13 City of Edinburgh |
| Local authority | City of Edinburgh |
| Electoral ward | Leith |
| Westminster constituency | Edinburgh North and Leith |
| Delivery location | TLM Scotland |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | YARD |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support

### Codes

- 72414000 - Web search engine providers

## Release History

- 2 May 2022 at 13:49 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/011290-2022
- 16 Dec 2021 at 17:05 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/031495-2021

## Notice URLs

- http://www.publiccontractsscotland.gov.uk
- http://www.visitscotland.org
- https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000677507
- https://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA00118
- https://www.visitscotland.com

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03027e. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-03027e.json.