--- title: "Culture Liverpool - Sponsorship & Brand Partnerships Agency" ocid: "ocds-h6vhtk-0305e7" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0305e7" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-0305e7.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-0305e7.json" source: "Find A Tender Service" current_stage: "Tender" buyer: "LIVERPOOL CITY COUNCIL" published: "2021-12-27" --- # Culture Liverpool - Sponsorship & Brand Partnerships Agency Buyer: LIVERPOOL CITY COUNCIL Current stage: Tender OCID: ocds-h6vhtk-0305e7 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0305e7) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-0305e7.json) ## Summary The Liverpool City Council is currently conducting an open procurement process for a contract titled "Culture Liverpool - Sponsorship & Brand Partnerships Agency". This initiative falls within the advertising and marketing services sector, specifically designed to boost Liverpool’s international profile. The tender period is active and submissions must be made by 10th January 2022, with opportunities to develop brand partnerships aimed at supporting the city’s major events and cultural programmes over a contract duration of 720 days. This tender presents significant opportunities for growth, particularly for creative agencies and marketing firms specialising in brand partnerships and experiential marketing. Companies with strong connections to both local and international brands, as well as expertise in managing large-scale promotional events, would be ideally suited to compete for this contract. The appointed agency will engage in attracting notable sponsorships, facilitating brand activation across key city locations, and ultimately helping to elevate Liverpool's cultural and economic landscape. ## Notice Open Request for Quotation ### Lot Information Lot 1 Liverpool's extraordinary story and its emergence as a great world city was based on one simple fact - it was a place that people came to. People came to Liverpool to trade, to work, to start a new life and explore new opportunities. Liverpool was one of the world's greatest ports and one of the world's most cosmopolitan melting pots, a genuine global city. It continues to be a place that people come to - a place to visit, invest, live, study and work and Culture Liverpool's role is to redefine and reposition Liverpool nationally and internationally, fundamentally to drive and accelerate growth. In the last twelve years Liverpool has experienced a remarkable cultural and economic renaissance. Our city centre and waterfront have been transformed by unprecedented levels of public and private investment. Liverpool has regained its status as a leading retail centre. We have delivered new cultural assets and venues, a City renowned for sporting success, and is now established as one the UK's top five city destinations. An integral element in the UK's tourism brand, Liverpool is an exceptional place with a distinctive offer that will enhance the appeal of the UK as an international visitor destination. A core strand of our work is staging award-winning and international acclaimed events attracting hundreds of thousands of visitors. From the Royal de Luxe Giants attracting 1.2million visitors; the largest event ever staged in Liverpool, to being awarded the UK host of Bordeaux's famous Fete du Vin. Liverpool is a blank canvas; the ultimate city playground for people and brands to showcase, engage and create experiences that live longer than a moment. We are a city that can create global brand partnership activations and a 360 degree creative solution for brands and creative agencies to lay down their annual media spend across multiple consumer touchpoints 365 days a year - a competitive, non-comparable offer to any other UK city. Our aim is to capitalise on the transformative power of brand equity alignment with the global brand of Liverpool, supporting our ambitions to be the most exciting city in the UK whilst aligning with our inward investment objectives in the city's Inclusive Growth Plan. You will become an extension of our team - part of our family of vibrant, sparky creatives with bags of energy and where the art of the possible has no limit. We want to push boundaries with new and big ideas. We want to sell spaces for activations utilising the land, river and sky for maximum impact, marketing Liverpool as the ultimate core city for brand experiential activation, non-comparable to any other UK core city - the no1 city of choice. Whilst the Covid-19 pandemic put a pause on our plans, our ambitions are greater than ever to open up to the biggest brands in the world. We are looking for an ambitious, creative agency with incredible connections and who understand the world of strategic brand partnerships to help us bring this to life in 2022 and beyond. The appointed agency will be responsible for: - Attracting and securing cash sponsors and partners to support the city's annual major events and cultural programme across sport, maritime, music and culture themes working closely with Culture Liverpool's commercial team and major events teams. - Attracting and securing brand experiential activations, product launches, brand designation takeovers and other brand partnership activations exclusively across fifteen city centre sites of high footfall. Sites include the city centre highway and parks and greenspaces utilising Culture Liverpool's new rate card. - Developing strong relationships with brands direct, creative agencies, talent and promoters across the UK and overseas, upselling opportunities across multiple consumer touch points and assets. - Delivering PR opportunities and press coverage across trade media to promote and grow Liverpool's commercial brand partnerships and experiential activation activities. - Support the team in identifying and implementing new, innovative ideas to generate commercial revenue across our suite of assets, securing brand partners and sponsors to support new areas of work. - Providing the Culture Liverpool with lists of prospective sponsors at least every 14 days. Additional information: There will be an opportunity to extend the contract. ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/032368-2021 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 27 Dec 2021 | | Submission deadline | 10 Jan 2022 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Active | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | LIVERPOOL CITY COUNCIL | | Locality | LIVERPOOL | | Post town | Liverpool | | Postcode | L3 1DS | | Country | England | | ITL 1 | TLD North West (England) | | ITL 2 | TLD7 Merseyside | | ITL 3 | TLD72 Liverpool | | Local authority | Liverpool | | Electoral ward | Waterfront South | | Westminster constituency | Liverpool Riverside | | Delivery location | Not specified | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services ## Release History - 27 Dec 2021 at 13:15 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/032368-2021 ## Notice URLs - http://www.liverpool.gov.uk - https://procontract.due-north.com/Advert?advertId=38f1965c-cd17-ec11-810e-005056b64545 ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0305e7. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-0305e7.json.